From Lascaux to Brooklyn:
One of the world's leading graphic designers. Paul Rand has had a profound influence on the design profession: his pioneering work in the fields of advertising design and typography has helped elevate "commercial art" to one of the fine arts. In this lively and visually arresting book...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New Haven [u.a.]
Yale Univ. Press
1996
|
| Schlagworte: | |
| Zusammenfassung: | One of the world's leading graphic designers. Paul Rand has had a profound influence on the design profession: his pioneering work in the fields of advertising design and typography has helped elevate "commercial art" to one of the fine arts. In this lively and visually arresting book. Rand awakens readers to the lessons of the cave paintings of Lascaux - that art is an intuitive, autonomous, and timeless activity - and he shows how this is conveyed in works of art from the Leaning Tower of Pisa to a painting by Cezanne. African sculpture, a Gorgan pitcher, and a park in Brooklyn, all of which are aesthetically pleasing no matter what their era, place, purpose, style, or genre. Rand defines aesthetics and the aesthetic experience, in particular as it affects the designer, and he helps members of his profession articulate and understand design problems by linking principles of aesthetics to the practice of design Illustrating his ideas with examples of his own stunning graphic work, as well as an eclectic collection of masterpieces, Rand discusses such topics as: the relation between art and business: the presentation of design ideas and sketches to prospective clients: the debate over typographic style; and the aesthetics of combinatorial geometry as applied to the grid. His book will engage and enlighten anyone interested in the practice or theory of graphic design |
| Beschreibung: | XI, 186 S. überw. Ill., Kt. |
| ISBN: | 0300066767 |
Internformat
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| 520 | 3 | |a One of the world's leading graphic designers. Paul Rand has had a profound influence on the design profession: his pioneering work in the fields of advertising design and typography has helped elevate "commercial art" to one of the fine arts. In this lively and visually arresting book. Rand awakens readers to the lessons of the cave paintings of Lascaux - that art is an intuitive, autonomous, and timeless activity - and he shows how this is conveyed in works of art from the Leaning Tower of Pisa to a painting by Cezanne. African sculpture, a Gorgan pitcher, and a park in Brooklyn, all of which are aesthetically pleasing no matter what their era, place, purpose, style, or genre. Rand defines aesthetics and the aesthetic experience, in particular as it affects the designer, and he helps members of his profession articulate and understand design problems by linking principles of aesthetics to the practice of design | |
| 520 | |a Illustrating his ideas with examples of his own stunning graphic work, as well as an eclectic collection of masterpieces, Rand discusses such topics as: the relation between art and business: the presentation of design ideas and sketches to prospective clients: the debate over typographic style; and the aesthetics of combinatorial geometry as applied to the grid. His book will engage and enlighten anyone interested in the practice or theory of graphic design | ||
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Datensatz im Suchindex
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| author | Rand, Paul 1914-1996 |
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| callnumber-subject | NC - Drawing, Design, Illustration |
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| discipline | Kunstgeschichte |
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| spelling | Rand, Paul 1914-1996 Verfasser (DE-588)119357844 aut From Lascaux to Brooklyn Paul Rand New Haven [u.a.] Yale Univ. Press 1996 XI, 186 S. überw. Ill., Kt. txt rdacontent n rdamedia nc rdacarrier One of the world's leading graphic designers. Paul Rand has had a profound influence on the design profession: his pioneering work in the fields of advertising design and typography has helped elevate "commercial art" to one of the fine arts. In this lively and visually arresting book. Rand awakens readers to the lessons of the cave paintings of Lascaux - that art is an intuitive, autonomous, and timeless activity - and he shows how this is conveyed in works of art from the Leaning Tower of Pisa to a painting by Cezanne. African sculpture, a Gorgan pitcher, and a park in Brooklyn, all of which are aesthetically pleasing no matter what their era, place, purpose, style, or genre. Rand defines aesthetics and the aesthetic experience, in particular as it affects the designer, and he helps members of his profession articulate and understand design problems by linking principles of aesthetics to the practice of design Illustrating his ideas with examples of his own stunning graphic work, as well as an eclectic collection of masterpieces, Rand discusses such topics as: the relation between art and business: the presentation of design ideas and sketches to prospective clients: the debate over typographic style; and the aesthetics of combinatorial geometry as applied to the grid. His book will engage and enlighten anyone interested in the practice or theory of graphic design Rand, Paul 1914-1996 (DE-588)119357844 gnd rswk-swf Kunst Philosophie Art Philosophy Commercial art Design Grafikdesign (DE-588)4019558-2 gnd rswk-swf Ästhetik (DE-588)4000626-8 gnd rswk-swf Schrifttum (DE-588)4255550-4 gnd rswk-swf (DE-588)4145395-5 Bildband gnd-content Grafikdesign (DE-588)4019558-2 s Ästhetik (DE-588)4000626-8 s 1\p DE-604 Rand, Paul 1914-1996 (DE-588)119357844 p Schrifttum (DE-588)4255550-4 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Rand, Paul 1914-1996 From Lascaux to Brooklyn Rand, Paul 1914-1996 (DE-588)119357844 gnd Kunst Philosophie Art Philosophy Commercial art Design Grafikdesign (DE-588)4019558-2 gnd Ästhetik (DE-588)4000626-8 gnd Schrifttum (DE-588)4255550-4 gnd |
| subject_GND | (DE-588)119357844 (DE-588)4019558-2 (DE-588)4000626-8 (DE-588)4255550-4 (DE-588)4145395-5 |
| title | From Lascaux to Brooklyn |
| title_auth | From Lascaux to Brooklyn |
| title_exact_search | From Lascaux to Brooklyn |
| title_full | From Lascaux to Brooklyn Paul Rand |
| title_fullStr | From Lascaux to Brooklyn Paul Rand |
| title_full_unstemmed | From Lascaux to Brooklyn Paul Rand |
| title_short | From Lascaux to Brooklyn |
| title_sort | from lascaux to brooklyn |
| topic | Rand, Paul 1914-1996 (DE-588)119357844 gnd Kunst Philosophie Art Philosophy Commercial art Design Grafikdesign (DE-588)4019558-2 gnd Ästhetik (DE-588)4000626-8 gnd Schrifttum (DE-588)4255550-4 gnd |
| topic_facet | Rand, Paul 1914-1996 Kunst Philosophie Art Philosophy Commercial art Design Grafikdesign Ästhetik Schrifttum Bildband |
| work_keys_str_mv | AT randpaul fromlascauxtobrooklyn |