Diffusion of innovations:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Free Press
1995
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 2. Aufl. u.d.T.: Rogers, Everett M. ; F. Floyd Shoemaker: Communication of innovations |
| Beschreibung: | XVII, 519 S. graph. Darst. |
| ISBN: | 0029266718 0028740742 |
Internformat
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| 650 | 4 | |a Difusión de innovaciones - Estudio y enseñanza - Historia | |
| 650 | 7 | |a Innovatiediffusie |2 gtt | |
| 650 | 4 | |a Innovations - Diffusion | |
| 650 | 4 | |a Innovations - Diffusion - Étude et enseignement - Histoire | |
| 650 | 7 | |a Innovations - Diffusion - Étude et enseignement - Histoire |2 ram | |
| 650 | 7 | |a Innovations - Diffusion |2 ram | |
| 650 | 7 | |a Mudanca social |2 larpcal | |
| 650 | 7 | |a Veranderingsprocessen |2 gtt | |
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Diffusion of innovations | |
| 650 | 4 | |a Diffusion of innovations |x Study and teaching |x History | |
| 650 | 0 | 7 | |a Diffusion |g Soziologie |0 (DE-588)4631719-3 |2 gnd |9 rswk-swf |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-007459805 | ||
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Datensatz im Suchindex
| _version_ | 1804125623716675584 |
|---|---|
| adam_text | CONTENTS
Preface xv
CHAPTER 1. ELEMENTS OF DIFFUSION 1
Water Boiling in a Peruvian Village: Diffusion That Failed 1
Why Did the Diffusion of Water Boiling Fail? 4
What Is Diffusion? 5
Controlling Scurvy in the British Navy:
Innovations Do Not Sell Themselves 7
Nondiffusion of the Dvorak Keyboard 8
Four Main Elements in the Diffusion of Innovations 10
1. The Innovation 11
Technological Innovations, Information, and Uncertainty 12
Technology Clusters 14
Characteristics of Innovations 15
Re Invention 17
2. Communication Channels 17
Heterophily and Diffusion 18
3. Time 20
The Innovation Decision Process 20
Innovativeness and Adopter Categories 22
Rate of Adoption 22
4. A Social System 23
Social Structure and Diffusion 24
System Norms and Diffusion 26
V
vi Contents
Opinion Leaders and Change Agents 26
Types of Innovation Decisions 28
Consequences of Innovations 30
Diffusion of Hybrid Corn in Iowa 31
Summary 35
CHAPTER 2. A HISTORY OF DIFFUSION RESEARCH 38
The Beginnings of Diffusion Research in Europe 39
Gabriel Tarde and Imitation 39
The British and German Austrian Diffusionists 41
The Rise of Diffusion Research Traditions 41
Paradigms and Invisible Colleges 44
The Anthropology Research Tradition 46
Miracle Rice in Bali: The Goddess and the Computer 48
Early Sociology 51
Rural Sociology 52
The Hybrid Corn Study and the Diffusion Paradigm 53
The Invisible College of Rural Sociology Diffusion Researchers 55
Rural Sociology Diffusion Research in Third World Nations 56
Decline of the Diffusion Paradigm in Rural Sociology 59
Hard Tomatoes and Hard Times 61
Education 63
The Teachers College Studies 63
Later Studies in Educational Diffusion 64
The Diffusion of Modern Math in Pittsburgh 65
Public Health and Medical Sociology 66
The Columbia University Drug Study 66
Family Planning Diffusion in Third World Nations 69
The Taichung Field Experiment 71
Communication 74
Diffusion of News 75
Later Communication Research on Diffusion 78
Marketing 79
The Bass Forecasting Model 79
Social Marketing 83
Advantages and Disadvantages of the Marketing Diffusion Tradition 86
Contents vii
Geography 86
General Sociology 87
General Economics 88
A Typology of Diffusion Research 88
Summary 94
CHAPTER 3. CONTRIBUTIONS AND CRITICISMS OF
DIFFUSION RESEARCH 96
The Status of Diffusion Research Today 96
Criticisms of Diffusion Research 99
The Pro Innovation Bias of Diffusion Research 100
Pure Drinking Water in Egyptian Villages:
Overcoming the Pro Innovation Bias 101
Reasons for the Pro Innovation Bias 104
Overcoming the Pro Innovation Bias 106
Bottle Feeding Babies in the Third World 112
The Individual Blame Bias in Diffusion Research 114
Individual Blame Versus System Blame 114
Individual Blame and the Diffusion of Innovations 117
Reasons for Individual Blame 118
Overcoming the Individual Blame Bias 121
The Recall Problem in Diffusion Research 121
Problems in Measuring the Time of Adoption 12]
Problems in Determining Causality 123
Alternatives to Diffusion Surveys 124
The Issue of Equality in the Diffusion of Innovations 125
Third World Development 125
Appropriateness of the Diffusion Paradigm to Third World Nations 127
Socioeconomic Gaps and Diffusion 128
Summary 129
CHAPTER 4. THE GENERATION OF INNOVATIONS 131
The Innovation Development Process 132
1. Recognizing a Problem or Need 132
viii Contents
2. Basic and Applied Research 134
3. Development 137
The Role of Uncertainty in R D 137
How the Refrigerator Got Its Hum 138
The Social Construction of Technology 139
Skunkworks 139
Technology Transfer 140
4. Commercialization 143
The Trail of the Mouse: From SRI to Xerox to Apple 143
5. Diffusion and Adoption 148
6. Consequences 150
Serendipity in the Discovery of Warfarin 150
Socioeconomic Status, Equality, and Innovation Development 151
Hard Tomatoes in California 152
Tracing the Innovation Development Process 154
Shortcomings of the Tracer Studies 156
Future Research on the Innovation Development Process 157
The Agricultural Extension Model 157
Summary 159
CHAPTER 5. THE INNOVATION DECISION PROCESS 161
A Model of the Innovation Decision Process 162
Knowledge Stage 162
Which Comes First, Needs or Awareness of an Innovation? 162
Types of Knowledge About an Innovation 165
Early Versus Late Knowers of Innovations 166
Persuasion Stage 167
Decision Stage 171
Implementation Stage 172
Re Invention 174
How Much Re Invention Occurs? 175
Re Invention Is Not Necessarily Bad 176
Why Does Re Invention Occur? 178
Re Invention of Horse Culture by the Plains Indians 180
x Contents
Preventive Innovations 217
Effects of Incentives 219
Mandates for Adoption 222
Compatibility 224
Compatibility with Values and Beliefs 224
Compatibility with Previously Introduced Ideas 225
Compatibility with Needs 228
The War on Drugs and the Diffusion ofD.A.R.E. 228
Birth of the D.A.R.E. Program 229
Diffusion ofD.A.KE. 232
Re Invention ofD.A.KE. Programs 233
Compatibility and Rate of Adoption 234
Technology Clusters 235
Naming an Innovation 236
Positioning an Innovation 237
Indigenous Knowledge Systems 240
Complexity 242
Trialability 243
Observability 244
Cellular Telephones in the United States 244
Nintendomania: Rapid Adoption of an Entertainment
Innovation 246
Summary 250
CHAPTER 7. INNOVATTVENESS AND ADOPTER
CATEGORIES 252
The Diffusion of Farm Innovations in Saucio,
A Colombian Village in the Andes 253
Classifying Adopter Categories on the Basis of Innovativeness 257
The S Shaped Curve of Adoption and Normality 257
The Method of Adopter Categorization 261
Adopter Categories as Ideal Types 263
Innovators: Venturesome 263
Early Adopters: Respect 264
Contents xi
Early Majority: Deliberate 264
Late Majority: Skeptical 265
Laggards: Traditional 265
A People Who Said No to Innovation: The Old Order Amish 266
Characteristics of Adopter Categories 268
Socioeconomic Characteristics 269
The Cancian Dip 270
Personality Variables 272
Communication Behavior 273
Audience Segmentation and Adopter Categories 274
The Innovativeness Needs Paradox 275
Innovativeness Among Fisherman 276
Summary 279
CHAPTER 8. DIFFUSION NETWORKS 281
Opinion Leadership in the Diffusion of Modem Math 281
Models of Mass Communication Flows 284
Hypodermic Needle Model 284
Two Step Flow Model 285
Homophily Heterophily in Communication Networks 286
Homophily and Heterophily 286
Homophily as a Barrier to Diffusion 288
Measuring Opinion Leadership and Network Links 290
Monomorphic and Polymorphic Opinion Leadership 293
Characteristics of Opinion Leaders 293
External Communication 293
Accessibility 294
Socioeconomic Status 294
Innovativeness 294
Innovativeness, Opinion Leadership, and System Norms 295
Networks in the Diffusion of a Medical Drug 299
Diffusion Networks 304
Patient Zero and Sexual Networks in the Early Spread of AIDS 305
Communication Network Analysis 308
Contents ix
Confirmation Stage 180
Dissonance 181
Discontinuance 182
Forced Discontinuance and the Rise of Organic Farming 185
Are There Stages in the Process? 187
Evidence of Stages 187
Variance and Process Research 188
The Hierarchy of Effects 189
Communication Channels by Stages in the Innovation Decision
Process 191
Communication Channels in the Innovation Decision
Process for Tetracycline 191
Categorizing Communication Channels 194
Mass Media Versus Interpersonal Channels 195
Cosmopolite Versus Localite Channels 196
Communication Channels by Adopter Categories 197
The Innovation Decision Period 197
Rate of Awareness Knowledge and Rate of Adoption 198
Length of the Period by Adopter Category 199
Summary 201
CHAPTER 6. ATTRIBUTES OF INNOVATIONS
AND THEIR RATE OF ADOPTION 204
Black Music in White America: Rap 205
Explaining Rate of Adoption 206
Research on the Attributes of Innovations 208
Postdiction Versus Prediction 210
Predicting the Rate of Adoption ofNorplant 211
Relative Advantage 212
Economic Factors and Rate of Adoption 213
Status Aspects of Innovations and Overadoption 213
Overadoption 215
Relative Advantage and Rate of Adoption 216
xii Contents
The Strength of Weak Ties Theory 309
Who Is Linked to Whom in Networks? 311
Networks in Recruitment to Freedom Summer 311
The Critical Mass in the Adoption of Interactive Innovations 313
Diffusion of an Interactive Innovation: BITNET and INTERNET 315
Background of the Concept of the Critical Mass 318
Watching While Being Watched 319
Individual Thresholds for Adoption 320
Why Do Individuals Adopt Prior to the Critical Mass? 321
The Critical Mass in the Diffusion of Fax 325
Strategies for Getting to Critical Mass 326
Minitel in France: Getting to Critical Mass 327
Social Learning Theory 330
Summary 332
CHAPTER 9. THE CHANGE AGENT 335
Change Agents as Linkers 336
The Sequence of Change Agent Roles 336
Fatting Through Success: Building Village
Welh in India 338
Factors in Change Agent Success 339
Change Agent Effort 339
Client Orientation 340
Compatibility with Clients Needs 340
Sustainability: Chicken Davis in Nigeria 341
Change Agent Empathy 342
Communication Campaigns 343
Homophily and Change Agent Contact 346
When Yes Means No 347
Change Agent Contact with Lower Status Clients 350
Paraprofessional Aides 351
Change Agent Credibility 352
Inauthentic Professionalization of Aides 353
Opinion Leaders 354
The Role of Demonstrations 355
Contents xiii
Clients Evaluative Ability 357
The Agricultural Extension Service 357
Historical Development of the Extension Services 357
State Extension Specialists 360
Broadening the Extension Service Mission 361
Conclusions About the Agricultural Extension Model 362
Centralized and Decentralized Diffusion Systems 364
Comparing Centralized Versus Decentralized Systems 365
Advantages and Disadvantages of Decentralized Diffusion 365
Summary 369
CHAPTER 10. INNOVATION IN ORGANIZATIONS t 371
Types of Innovation Decisions 372
How Thermos Designed a New Electric Grill 373
Organizations 375
Organizational Innovativeness 376
Size and Organizational Innovativeness 379
Structural Characteristics and Organizational Innovativeness 379
Tightening the Iron Cage Through Self Managing
Work Teams 383
Evolution of Airline Computer Reservation Systems 386
The Innovation Process in Organizations 389
1. Agenda Setting 391
2. Matching 394
3. Redefining/Restructuring 394
Innovation and Organization Structure 395
Innovation and Uncertainty 397
Innovation Champions 398
4. Clarifying 399
5. Routinizing 399
The Santa Monica Freeway Diamond Lane Experiment:
How Not to Implement an Innovation 400
Summary 403
xiv Contents
CHAPTER 11. CONSEQUENCES OF INNOVATIONS 405
The Snowmobile Revolution in the Arctic 406
Studying Consequences 409
Classifications of Consequences 412
Desirable Versus Undesirable Consequences 412
Windfall Profits 413
Separatability of Desirable and Undesirable Consequences 414
Direct Versus Indirect Consequences 415
ORT: Consequences of Consequences 417
Anticipated Versus Unanticipated Consequences 419
Steel Axes for Stone Age Aborigines 421
Form, Function, and Meaning of an Innovation 422
The Irish Potato Famine 423
Achieving a Dynamic Equilibrium 424
Organic Farming and the Discontinuance of Pesticides 425
Equality in the Consequences of Innovations 429
The Communication Effects Gap 430
Gap Widening Consequences of the Diffusion of Innovations 433
Social Structure and the Equality of Consequences 435
Strategies for Narrowing Gaps 436
I. The Ups Have Greater Access to Information, Creating Awareness About In¬
novations, Than the Downs. 437
II. The Ups Have Greater Access to Innovation Evaluation Information from
Peers Than Do the Downs. 438
III. The Ups Possess Greater Slack Resources for Adopting Innovations Than
Do the Downs. 439
Wider Gaps Are Not Inevitable 439
Summary 440
Bibliography 443
Name Index 503
Subject Index 509
About the Author 519
|
| any_adam_object | 1 |
| author | Rogers, Everett M. 1931-2004 |
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| dewey-search | 303.48/4 |
| dewey-sort | 3303.48 14 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Soziologie Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV011132051 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:04:30Z |
| institution | BVB |
| isbn | 0029266718 0028740742 |
| language | English |
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| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-N2 DE-19 DE-BY-UBM DE-573 DE-706 DE-83 DE-11 DE-188 DE-634 |
| owner_facet | DE-473 DE-BY-UBG DE-N2 DE-19 DE-BY-UBM DE-573 DE-706 DE-83 DE-11 DE-188 DE-634 |
| physical | XVII, 519 S. graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Free Press |
| record_format | marc |
| spelling | Rogers, Everett M. 1931-2004 Verfasser (DE-588)126848416 aut Diffusion of innovations Everett M. Rogers 4. ed. New York [u.a.] Free Press 1995 XVII, 519 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier 2. Aufl. u.d.T.: Rogers, Everett M. ; F. Floyd Shoemaker: Communication of innovations Difusión de innovaciones - Estudio y enseñanza - Historia Innovatiediffusie gtt Innovations - Diffusion Innovations - Diffusion - Étude et enseignement - Histoire Innovations - Diffusion - Étude et enseignement - Histoire ram Innovations - Diffusion ram Mudanca social larpcal Veranderingsprocessen gtt Geschichte Diffusion of innovations Diffusion of innovations Study and teaching History Diffusion Soziologie (DE-588)4631719-3 gnd rswk-swf Diffusion Wirtschaft (DE-588)4139407-0 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Innovation (DE-588)4027089-0 gnd rswk-swf Innovation (DE-588)4027089-0 s Diffusion Wirtschaft (DE-588)4139407-0 s DE-604 Diffusion Soziologie (DE-588)4631719-3 s Kommunikation (DE-588)4031883-7 s 1\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007459805&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Rogers, Everett M. 1931-2004 Diffusion of innovations Difusión de innovaciones - Estudio y enseñanza - Historia Innovatiediffusie gtt Innovations - Diffusion Innovations - Diffusion - Étude et enseignement - Histoire Innovations - Diffusion - Étude et enseignement - Histoire ram Innovations - Diffusion ram Mudanca social larpcal Veranderingsprocessen gtt Geschichte Diffusion of innovations Diffusion of innovations Study and teaching History Diffusion Soziologie (DE-588)4631719-3 gnd Diffusion Wirtschaft (DE-588)4139407-0 gnd Kommunikation (DE-588)4031883-7 gnd Innovation (DE-588)4027089-0 gnd |
| subject_GND | (DE-588)4631719-3 (DE-588)4139407-0 (DE-588)4031883-7 (DE-588)4027089-0 |
| title | Diffusion of innovations |
| title_auth | Diffusion of innovations |
| title_exact_search | Diffusion of innovations |
| title_full | Diffusion of innovations Everett M. Rogers |
| title_fullStr | Diffusion of innovations Everett M. Rogers |
| title_full_unstemmed | Diffusion of innovations Everett M. Rogers |
| title_short | Diffusion of innovations |
| title_sort | diffusion of innovations |
| topic | Difusión de innovaciones - Estudio y enseñanza - Historia Innovatiediffusie gtt Innovations - Diffusion Innovations - Diffusion - Étude et enseignement - Histoire Innovations - Diffusion - Étude et enseignement - Histoire ram Innovations - Diffusion ram Mudanca social larpcal Veranderingsprocessen gtt Geschichte Diffusion of innovations Diffusion of innovations Study and teaching History Diffusion Soziologie (DE-588)4631719-3 gnd Diffusion Wirtschaft (DE-588)4139407-0 gnd Kommunikation (DE-588)4031883-7 gnd Innovation (DE-588)4027089-0 gnd |
| topic_facet | Difusión de innovaciones - Estudio y enseñanza - Historia Innovatiediffusie Innovations - Diffusion Innovations - Diffusion - Étude et enseignement - Histoire Mudanca social Veranderingsprocessen Geschichte Diffusion of innovations Diffusion of innovations Study and teaching History Diffusion Soziologie Diffusion Wirtschaft Kommunikation Innovation |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007459805&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT rogerseverettm diffusionofinnovations |