APA (7th ed.) Citation

Usunier, J. (1996). Marketing across cultures (2. ed., 1. publ.). Prentice Hall.

Chicago Style (17th ed.) Citation

Usunier, Jean-Claude. Marketing Across Cultures. 2. ed., 1. publ. London u.a: Prentice Hall, 1996.

MLA (9th ed.) Citation

Usunier, Jean-Claude. Marketing Across Cultures. 2. ed., 1. publ. Prentice Hall, 1996.