Marketing across cultures:
Gespeichert in:
| Vorheriger Titel: | Usunier, Jean-Claude International marketing |
|---|---|
| 1. Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London u.a.
Prentice Hall
1996
|
| Ausgabe: | 2. ed., 1. publ. |
| Schlagworte: | |
| Beschreibung: | Frühere Ausg. u.d.T.: International marketing, a cultural approach |
| Beschreibung: | XIII, 56 S. Ill. |
| ISBN: | 0132361752 |
Internformat
MARC
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| 100 | 1 | |a Usunier, Jean-Claude |d 1951- |e Verfasser |0 (DE-588)11353227X |4 aut | |
| 245 | 1 | 0 | |a Marketing across cultures |c Jean-Claude Usunier |
| 246 | 1 | 3 | |a International marketing |
| 250 | |a 2. ed., 1. publ. | ||
| 264 | 1 | |a London u.a. |b Prentice Hall |c 1996 | |
| 300 | |a XIII, 56 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Frühere Ausg. u.d.T.: International marketing, a cultural approach | ||
| 650 | 0 | 7 | |a Interkulturelle Kompetenz |0 (DE-588)4200053-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kulturkontakt |0 (DE-588)4033569-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Interkulturelles Management |0 (DE-588)4343519-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
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| 689 | 1 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 1 | 1 | |a Interkulturelle Kompetenz |0 (DE-588)4200053-1 |D s |
| 689 | 1 | 2 | |a Kulturkontakt |0 (DE-588)4033569-0 |D s |
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| 689 | 2 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
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| 780 | 0 | 0 | |i Früher u.d.T. |a Usunier, Jean-Claude |t International marketing |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007411445 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804125555008733184 |
|---|---|
| any_adam_object | |
| author | Usunier, Jean-Claude 1951- |
| author_GND | (DE-588)11353227X |
| author_facet | Usunier, Jean-Claude 1951- |
| author_role | aut |
| author_sort | Usunier, Jean-Claude 1951- |
| author_variant | j c u jcu |
| building | Verbundindex |
| bvnumber | BV011065650 |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)634082323 (DE-599)BVBBV011065650 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed., 1. publ. |
| format | Book |
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| id | DE-604.BV011065650 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:03:25Z |
| institution | BVB |
| isbn | 0132361752 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007411445 |
| oclc_num | 634082323 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-20 DE-83 DE-188 |
| owner_facet | DE-19 DE-BY-UBM DE-20 DE-83 DE-188 |
| physical | XIII, 56 S. Ill. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Usunier, Jean-Claude 1951- Verfasser (DE-588)11353227X aut Marketing across cultures Jean-Claude Usunier International marketing 2. ed., 1. publ. London u.a. Prentice Hall 1996 XIII, 56 S. Ill. txt rdacontent n rdamedia nc rdacarrier Frühere Ausg. u.d.T.: International marketing, a cultural approach Interkulturelle Kompetenz (DE-588)4200053-1 gnd rswk-swf Kulturkontakt (DE-588)4033569-0 gnd rswk-swf Interkulturelles Management (DE-588)4343519-1 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Interkulturelles Management (DE-588)4343519-1 s DE-188 Interkulturelle Kompetenz (DE-588)4200053-1 s Kulturkontakt (DE-588)4033569-0 s 1\p DE-604 Früher u.d.T. Usunier, Jean-Claude International marketing 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Usunier, Jean-Claude 1951- Marketing across cultures Interkulturelle Kompetenz (DE-588)4200053-1 gnd Kulturkontakt (DE-588)4033569-0 gnd Interkulturelles Management (DE-588)4343519-1 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4200053-1 (DE-588)4033569-0 (DE-588)4343519-1 (DE-588)4125431-4 |
| title | Marketing across cultures |
| title_alt | International marketing |
| title_auth | Marketing across cultures |
| title_exact_search | Marketing across cultures |
| title_full | Marketing across cultures Jean-Claude Usunier |
| title_fullStr | Marketing across cultures Jean-Claude Usunier |
| title_full_unstemmed | Marketing across cultures Jean-Claude Usunier |
| title_old | Usunier, Jean-Claude International marketing |
| title_short | Marketing across cultures |
| title_sort | marketing across cultures |
| topic | Interkulturelle Kompetenz (DE-588)4200053-1 gnd Kulturkontakt (DE-588)4033569-0 gnd Interkulturelles Management (DE-588)4343519-1 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Interkulturelle Kompetenz Kulturkontakt Interkulturelles Management Internationales Marketing |
| work_keys_str_mv | AT usunierjeanclaude marketingacrosscultures AT usunierjeanclaude internationalmarketing |