Up the loyalty ladder: turning sometime customers into full-time advocates of your business
Everyone is a customer: most of us pick and choose where and how to buy, offering no particular loyalty to any retail source. In Up the Loyalty Ladder, Murray and Neil Raphel reveal how to reach this mass of "occasional buyers," how to convert sales prospects into regular customers, regula...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Harper Business
1995
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Zusammenfassung: | Everyone is a customer: most of us pick and choose where and how to buy, offering no particular loyalty to any retail source. In Up the Loyalty Ladder, Murray and Neil Raphel reveal how to reach this mass of "occasional buyers," how to convert sales prospects into regular customers, regular customers into loyal clients, and loyal clients into full-time advocates who will actually guide other customers your way. To supplement these strategies for getting customers to come in, buy more, and come back, the Raphels offer concrete media tips to take you every step of the way, including advice on newspaper, radio, and television advertisements as well as direct mail, telemarketing, and in-store promotional events Throughout their book, the Raphels illustrate their points with hundreds of anecdotes and examples pulled from their years in business, interviews with some of America's top salesmen, and case studies of such customer-focused businesses as Ben & Jerry's Ice Cream and the children's clothing catalog company Hanna Andersson |
| Beschreibung: | XIV, 289 S. |
| ISBN: | 0887307256 |
Internformat
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| 520 | 3 | |a Everyone is a customer: most of us pick and choose where and how to buy, offering no particular loyalty to any retail source. In Up the Loyalty Ladder, Murray and Neil Raphel reveal how to reach this mass of "occasional buyers," how to convert sales prospects into regular customers, regular customers into loyal clients, and loyal clients into full-time advocates who will actually guide other customers your way. To supplement these strategies for getting customers to come in, buy more, and come back, the Raphels offer concrete media tips to take you every step of the way, including advice on newspaper, radio, and television advertisements as well as direct mail, telemarketing, and in-store promotional events | |
| 520 | |a Throughout their book, the Raphels illustrate their points with hundreds of anecdotes and examples pulled from their years in business, interviews with some of America's top salesmen, and case studies of such customer-focused businesses as Ben & Jerry's Ice Cream and the children's clothing catalog company Hanna Andersson | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Businesspeople |z United States |v Interviews | |
| 650 | 4 | |a Consumer satisfaction | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Success in business |z United States | |
| 650 | 4 | |a Word-of-mouth advertising | |
| 651 | 4 | |a USA | |
| 700 | 1 | |a Raphel, Neil |e Verfasser |4 aut | |
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| author | Raphel, Murray Raphel, Neil |
| author_facet | Raphel, Murray Raphel, Neil |
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| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV011028860 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:02:50Z |
| institution | BVB |
| isbn | 0887307256 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007384594 |
| oclc_num | 31604813 |
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| physical | XIV, 289 S. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
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| publisher | Harper Business |
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| spelling | Raphel, Murray Verfasser aut Up the loyalty ladder turning sometime customers into full-time advocates of your business Murray Raphel and Neil Raphel 1. ed. New York, NY Harper Business 1995 XIV, 289 S. txt rdacontent n rdamedia nc rdacarrier Everyone is a customer: most of us pick and choose where and how to buy, offering no particular loyalty to any retail source. In Up the Loyalty Ladder, Murray and Neil Raphel reveal how to reach this mass of "occasional buyers," how to convert sales prospects into regular customers, regular customers into loyal clients, and loyal clients into full-time advocates who will actually guide other customers your way. To supplement these strategies for getting customers to come in, buy more, and come back, the Raphels offer concrete media tips to take you every step of the way, including advice on newspaper, radio, and television advertisements as well as direct mail, telemarketing, and in-store promotional events Throughout their book, the Raphels illustrate their points with hundreds of anecdotes and examples pulled from their years in business, interviews with some of America's top salesmen, and case studies of such customer-focused businesses as Ben & Jerry's Ice Cream and the children's clothing catalog company Hanna Andersson Advertising Businesspeople United States Interviews Consumer satisfaction Customer relations Success in business United States Word-of-mouth advertising USA Raphel, Neil Verfasser aut |
| spellingShingle | Raphel, Murray Raphel, Neil Up the loyalty ladder turning sometime customers into full-time advocates of your business Advertising Businesspeople United States Interviews Consumer satisfaction Customer relations Success in business United States Word-of-mouth advertising |
| title | Up the loyalty ladder turning sometime customers into full-time advocates of your business |
| title_auth | Up the loyalty ladder turning sometime customers into full-time advocates of your business |
| title_exact_search | Up the loyalty ladder turning sometime customers into full-time advocates of your business |
| title_full | Up the loyalty ladder turning sometime customers into full-time advocates of your business Murray Raphel and Neil Raphel |
| title_fullStr | Up the loyalty ladder turning sometime customers into full-time advocates of your business Murray Raphel and Neil Raphel |
| title_full_unstemmed | Up the loyalty ladder turning sometime customers into full-time advocates of your business Murray Raphel and Neil Raphel |
| title_short | Up the loyalty ladder |
| title_sort | up the loyalty ladder turning sometime customers into full time advocates of your business |
| title_sub | turning sometime customers into full-time advocates of your business |
| topic | Advertising Businesspeople United States Interviews Consumer satisfaction Customer relations Success in business United States Word-of-mouth advertising |
| topic_facet | Advertising Businesspeople United States Interviews Consumer satisfaction Customer relations Success in business United States Word-of-mouth advertising USA |
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