Corporate communication and corporate language: illustrated by the example of Walt Disney World
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wien
Service-Fachverl.
1996
|
| Schriftenreihe: | Forschungsergebnisse der Wirtschaftsuniversität Wien
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Zugl.: Wien, Wirtschaftsuniv., Diss. |
| Beschreibung: | 173 S. graph. Darst. |
| ISBN: | 3854283555 |
Internformat
MARC
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| 100 | 1 | |a Beer, Alexander |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Corporate communication and corporate language |b illustrated by the example of Walt Disney World |c Alexander Beer |
| 264 | 1 | |a Wien |b Service-Fachverl. |c 1996 | |
| 300 | |a 173 S. |b graph. Darst. | ||
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| 337 | |b n |2 rdamedia | ||
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| 490 | 0 | |a Forschungsergebnisse der Wirtschaftsuniversität Wien | |
| 500 | |a Zugl.: Wien, Wirtschaftsuniv., Diss. | ||
| 610 | 2 | 4 | |a Walt Disney Company |
| 610 | 2 | 7 | |a The Walt Disney Company |0 (DE-588)2096846-2 |2 gnd |9 rswk-swf |
| 650 | 4 | |a Communication in organizations | |
| 650 | 4 | |a Corporate culture | |
| 650 | 4 | |a Corporate image | |
| 650 | 4 | |a Corporations |x Public relations | |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-007382599 | |
Datensatz im Suchindex
| _version_ | 1807501870706458624 |
|---|---|
| adam_text |
TABLE
OF
CONTENTS
PREFACE
7
1.
CORPORATE
COMMUNICATION
9
1.1.
COMMUNICATION
9
1.1.1.
DEFINITION
9
1.1.2.
DEVELOPMENT
OF
COMMUNICATION
THEORY
11
1.1.3.
SEMIOTICS
15
1.2.
DEFINITION
OF
CORPORATE
COMMUNICATION
17
13.
HISTORY
OF
CORPORATE
COMMUNICATION
19
1.3.1.
ROOTS
19
1.33.
PUBLIC
RELATIONS
20
1.3.3.
CORPORATE
COMMUNICATION
AS
A
FUNCTIONAL
AREA
21
2.
FUNCTIONS
OF
CORPORATE
COMMUNICATION
23
2.1.
EXTERNAL
COMMUNICATION
23
2.1.1.
CORPORATE
IDENTITY
23
2.1.2.
CORPORATE
IMAGE
27
2.1.3.
BRIDGING
THE
GAP
BETWEEN
IDENTITY
AND
IMAGE
31
2.1.4.
FUNCTIONAL
AREAS
OF
EXTERNAL
COMMUNICATION
33
2.1.4.1.
CORPORATE
ADVERTISING
33
2.1.4.2.
MEDIA
RELATIONS
35
2.1.4.3.
CUSTOMER
RELATIONS
3
8
2.1.4.4.
FINANCIAL
COMMUNICATIONS
43
2.1.4.5.
GOVERNMENT
RELATIONS
46
2.1.4.6.
COMMUNITY
RELATIONS
47
2.2.
INTERNAL
COMMUNICATION
49
2.2.1.
EMPLOYEES
AS
A
MAJOR
CONSTITUENCY
50
2.2.2.
INTERNAL
COMMUNICATION
VEHICLES
51
2.2.3.
INTERNAL
COMMUNICATION
AT
IBM
55
2.2.4.
CORPORATE
CULTURE
62
2.2.4.1.
DEFINITION
OF
CULTURE
62
2.2.4.2.
DEFINITION
OF
CORPORATE
CULTURE
65
2.3.
THE
SIGNIFICANCE
OF
CORPORATE
COMMUNICATION
69
2.3.1.
GOOD
COMMUNICATION
AS
A
COMERSTONE
69
2.3.2.
COMMUNICATION
WHEN
A
COMPANY
IS
UNDER
SIEGE
72
6
CORPORATE
COMMUNICATION
AND
CORPORATE
LANGUAGE
3.
VERBAL
COMMUNICATION
-
CORPORATE
LANGUAGE
75
3.1.
THE
POWER
OF
LANGUAGE
75
3.2.
CORPORATE
LANGUAGE
76
3.2.1.
JARGON
79
3.2.2.
TECHNICAL
TERMS
AND
ACRONYMS
82
3.2.3.
FIGURES
OF
SPEECH
84
4.
CASE
STUDY:
WALT
DISNEY
WORLD
89
4.1.
THE
WALT
DISNEY
COMPANY
89
4.2.
WALT
DISNEY
WORLD:
FACTS
AND
FIGURES
90
4.2.1.
LOCATION
90
4.2.2.
ECONOMIC
IMPACT
OF
WALT
DISNEY
WORLD
90
4.3.
COMMUNICATION
AT
WALT
DISNEY
WORLD
92
4.3.1.
EXTERNAL
COMMUNICATION
93
4.3.1.1.
THE
DISNEY
IMAGE
94
4.3.1.2.
MAGIC
KINGDOM
96
4.3.1.2.1.
MAIN
STREET
U.S.A.
96
4.3.1.2.2.
ADVENTURELAND
97
4.3.1.2.3.
FRONTIERLAND
AND
LIBERTY
SQUARE
97
4.3.1.2.4.
FANTASYLAND
AND
MICKEY'S
STARLAND
99
4.3.1.2.5.
TOMORROWLAND
100
4.3.1.3.EPCOT
CENTER
101
4.3.1.3.1.
FUTURE
WORLD
102
4.3.1.3.2.
WORLD
SHOWCASE
105
4.3.1.4.
DISNEY-MGM
STUDIOS
108
4.3.1.5.
DISNEY'S
WILD
ANIMAL
KINGDOM
109
4.3.1.6.
DISNEY
VILLAGE
MARKETPLACE
AND
PLEASURE
ISLAND
110
4.3.1.7.
HOTELSAND
WATERPARKS
111
4.3.1.8.
DISNEY'S
COMMITMENT
TO
NATURE
AND
PEOPLE
113
4.3.2.
INTERNAL
COMMUNICATION
115
4.3.2.1.
CORPORATE
CULTURE
AT
DISNEY
115
4.3.2.2.
CAST
MEMBER
EDUCATION
116
4.3.2.3.
DISNEY
TERMINOLOGY
118
4.3.2.4.
CAST
MEMBER
HANDBOOKS
120
4.3.2.5.
AFFILIATED
SUBCOMPANIES
AND
CAST
MEMBER
ORGANIZATIONS
122
4.3.2.6.
COMMITMENT
TO
INTERNAL
COMMUNICATION
AND
PERFORMANCE
EXCELLENCE
122
4.3.2.7.
EYES
&
EARS
124
5.
CONCLUSION
127
GLOSSARY
129
APPENDIX
153
BIBLIOGRAPHY 163
LIST
OF
FIGURES
173 |
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| geographic | Walt Disney World (Fla.) |
| geographic_facet | Walt Disney World (Fla.) |
| id | DE-604.BV011026043 |
| illustrated | Illustrated |
| indexdate | 2024-08-16T00:28:29Z |
| institution | BVB |
| isbn | 3854283555 |
| language | German |
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| publishDate | 1996 |
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| series2 | Forschungsergebnisse der Wirtschaftsuniversität Wien |
| spelling | Beer, Alexander Verfasser aut Corporate communication and corporate language illustrated by the example of Walt Disney World Alexander Beer Wien Service-Fachverl. 1996 173 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Forschungsergebnisse der Wirtschaftsuniversität Wien Zugl.: Wien, Wirtschaftsuniv., Diss. Walt Disney Company The Walt Disney Company (DE-588)2096846-2 gnd rswk-swf Communication in organizations Corporate culture Corporate image Corporations Public relations Freizeitpark (DE-588)4199476-0 gnd rswk-swf Konzern (DE-588)4032356-0 gnd rswk-swf Corporate Communication (DE-588)4313131-1 gnd rswk-swf Walt Disney World (Fla.) (DE-588)4113937-9 Hochschulschrift gnd-content The Walt Disney Company (DE-588)2096846-2 b DE-604 Konzern (DE-588)4032356-0 s Corporate Communication (DE-588)4313131-1 s Freizeitpark (DE-588)4199476-0 s DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007382599&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Beer, Alexander Corporate communication and corporate language illustrated by the example of Walt Disney World Walt Disney Company The Walt Disney Company (DE-588)2096846-2 gnd Communication in organizations Corporate culture Corporate image Corporations Public relations Freizeitpark (DE-588)4199476-0 gnd Konzern (DE-588)4032356-0 gnd Corporate Communication (DE-588)4313131-1 gnd |
| subject_GND | (DE-588)2096846-2 (DE-588)4199476-0 (DE-588)4032356-0 (DE-588)4313131-1 (DE-588)4113937-9 |
| title | Corporate communication and corporate language illustrated by the example of Walt Disney World |
| title_auth | Corporate communication and corporate language illustrated by the example of Walt Disney World |
| title_exact_search | Corporate communication and corporate language illustrated by the example of Walt Disney World |
| title_full | Corporate communication and corporate language illustrated by the example of Walt Disney World Alexander Beer |
| title_fullStr | Corporate communication and corporate language illustrated by the example of Walt Disney World Alexander Beer |
| title_full_unstemmed | Corporate communication and corporate language illustrated by the example of Walt Disney World Alexander Beer |
| title_short | Corporate communication and corporate language |
| title_sort | corporate communication and corporate language illustrated by the example of walt disney world |
| title_sub | illustrated by the example of Walt Disney World |
| topic | Walt Disney Company The Walt Disney Company (DE-588)2096846-2 gnd Communication in organizations Corporate culture Corporate image Corporations Public relations Freizeitpark (DE-588)4199476-0 gnd Konzern (DE-588)4032356-0 gnd Corporate Communication (DE-588)4313131-1 gnd |
| topic_facet | Walt Disney Company The Walt Disney Company Communication in organizations Corporate culture Corporate image Corporations Public relations Freizeitpark Konzern Corporate Communication Walt Disney World (Fla.) Hochschulschrift |
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