Advertising effectiveness: findings from empirical research
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Henley-on-Thames
NTC Publ.
1994
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | XI, 260 S. graph. Darst. |
| ISBN: | 1870562887 |
Internformat
MARC
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| 100 | 1 | |a Franzen, Giep |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising effectiveness |b findings from empirical research |c by Giep Franzen |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Henley-on-Thames |b NTC Publ. |c 1994 | |
| 300 | |a XI, 260 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Effectiviteit |2 gtt | |
| 650 | 4 | |a Marques de commerce - Choix | |
| 650 | 4 | |a Publicité - Aspect psychologique | |
| 650 | 4 | |a Publicité - Taux de rendement | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Brand choice | |
| 650 | 4 | |a Brand loyalty | |
| 650 | 0 | 7 | |a Werbeerfolg |0 (DE-588)4127461-1 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Franzen, Giep |
| author_facet | Franzen, Giep |
| author_role | aut |
| author_sort | Franzen, Giep |
| author_variant | g f gf |
| building | Verbundindex |
| bvnumber | BV011007228 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 634 |
| ctrlnum | (OCoLC)33017400 (DE-599)BVBBV011007228 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV011007228 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:02:31Z |
| institution | BVB |
| isbn | 1870562887 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007369801 |
| oclc_num | 33017400 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | XI, 260 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | NTC Publ. |
| record_format | marc |
| spelling | Franzen, Giep Verfasser aut Advertising effectiveness findings from empirical research by Giep Franzen 1. publ. Henley-on-Thames NTC Publ. 1994 XI, 260 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Effectiviteit gtt Marques de commerce - Choix Publicité - Aspect psychologique Publicité - Taux de rendement Reclame gtt Advertising Brand choice Brand loyalty Werbeerfolg (DE-588)4127461-1 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Werbeerfolg (DE-588)4127461-1 s DE-604 |
| spellingShingle | Franzen, Giep Advertising effectiveness findings from empirical research Effectiviteit gtt Marques de commerce - Choix Publicité - Aspect psychologique Publicité - Taux de rendement Reclame gtt Advertising Brand choice Brand loyalty Werbeerfolg (DE-588)4127461-1 gnd |
| subject_GND | (DE-588)4127461-1 (DE-588)4522595-3 |
| title | Advertising effectiveness findings from empirical research |
| title_auth | Advertising effectiveness findings from empirical research |
| title_exact_search | Advertising effectiveness findings from empirical research |
| title_full | Advertising effectiveness findings from empirical research by Giep Franzen |
| title_fullStr | Advertising effectiveness findings from empirical research by Giep Franzen |
| title_full_unstemmed | Advertising effectiveness findings from empirical research by Giep Franzen |
| title_short | Advertising effectiveness |
| title_sort | advertising effectiveness findings from empirical research |
| title_sub | findings from empirical research |
| topic | Effectiviteit gtt Marques de commerce - Choix Publicité - Aspect psychologique Publicité - Taux de rendement Reclame gtt Advertising Brand choice Brand loyalty Werbeerfolg (DE-588)4127461-1 gnd |
| topic_facet | Effectiviteit Marques de commerce - Choix Publicité - Aspect psychologique Publicité - Taux de rendement Reclame Advertising Brand choice Brand loyalty Werbeerfolg Fallstudiensammlung |
| work_keys_str_mv | AT franzengiep advertisingeffectivenessfindingsfromempiricalresearch |