Dynamic competitive analysis in marketing: proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
Gespeichert in:
| Format: | Tagungsbericht Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Berlin [u.a.]
Springer
1996
|
| Schriftenreihe: | Lecture notes in economics and mathematical systems
444 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 285 graph. Darst. |
| ISBN: | 3540616136 |
Internformat
MARC
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| 245 | 1 | 0 | |a Dynamic competitive analysis in marketing |b proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995 |c Steffen Jørgensen ... (ed.) |
| 264 | 1 | |a Berlin [u.a.] |b Springer |c 1996 | |
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| 650 | 4 | |a Competition -- Mathematical models -- Congresses | |
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Datensatz im Suchindex
| _version_ | 1804125480095318016 |
|---|---|
| adam_text | TABLE OF CONTENTS
ADVERTISING
Breton, M., Yezza, A. and Zaccour, G.
Feedback Stackelberg Equilibria in a Dynamic Game
of Advertising Competition: A Numerical Analysis 1
Erickson, G.M.
An Empirical Comparison of Oligopolistic
Advertising Strategies 27
Monahan, G.E. and Sobel, M.J.
Risk Sensitive Dynamic Market Share Attraction Games: 37
An Extended Abstract
PRICING
Hruschka, H. and Natter, M.
Specification and Estimation of Nonlinear Models
with Dynamic Reference Prices 45
Koo Kim, C.
Asymmetric Dynamic Switching Between High and
Low Quality Brands: Empirical Evidence from
the US Car Market 55
Natter, M. and Hruschka, H.
Profit Impacts of Aggressive and Cooperative Pricing
Strategies 71
Thepot, J.
Strategic Consumers in a Durable Goods Monopoly 84
NEW PRODUCT DIFFUSION MODELS
Dockner, E., Gaunersdorfer, A. and Jergensen, S.
Government Price Subsidies to Promote Fast Diffusion
of a New Consumer Durable 101
X
Minowa, Y. and Chan Choi, S.
Optimal Pricing Strategies for Primary and Contingent
Products under Duopoly Environment 111
CHANNELS OF DISTRIBUTION
Bandyopadhyay, S. and Divakar, S.
Impacts of Category Management and Brand Management
from a Retailer s Perspective 125
Desiraju, R.
Channel Coordination in the Presence of Two Sided
Asymmetric Information 138
Jorgensen, S. and Zaccour, G.
Dynamic Marketing Strategies in a Two Member Channel 158
OTHER MODELS OF COMPETITION
Cressman, G.E.
Avoiding Myopia: Seeing the Competition 175
Dearden, J.A., Lilien. G.L. and Yoon, E.
A Game Theoretic Analysis of Capacity Competition in
Non differentiated Oligopolistic Markets 199
Jaffe, M.I.
Integrating Advertising and Promotion with the
Organization s Nonmarketing Activities: Dynamic
Concepts and a Computer Assisted Profit/Cost
Planning Approach 226
Napiorkowski, G. and Borghard, W.
Modeling of Customer Response to Marketing of Local
Telephone Services 252
List of Contributing Authors 283
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| dewey-full | 658.820 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8 20 658.8 |
| dewey-sort | 3658.8 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Mathematik Wirtschaftswissenschaften |
| format | Conference Proceeding Book |
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| series2 | Lecture notes in economics and mathematical systems |
| spelling | Dynamic competitive analysis in marketing proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995 Steffen Jørgensen ... (ed.) Berlin [u.a.] Springer 1996 X, 285 graph. Darst. txt rdacontent n rdamedia nc rdacarrier Lecture notes in economics and mathematical systems 444 Marketing gtt Wiskundige modellen gtt Mathematisches Modell Marketing -- Management -- Mathematical models -- Congresses Competition -- Mathematical models -- Congresses Konkurrenzanalyse (DE-588)4165039-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Ökonometrisches Modell (DE-588)4043212-9 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 1995 Montréal gnd-content Marketing (DE-588)4037589-4 s Konkurrenzanalyse (DE-588)4165039-6 s Ökonometrisches Modell (DE-588)4043212-9 s DE-604 Jørgensen, Steffen 1942- Sonstige (DE-588)114571384 oth International Workshop on Dynamic Competitive Analysis in Marketing 1995 Montréal Sonstige (DE-588)2157531-9 oth Lecture notes in economics and mathematical systems 444 (DE-604)BV000000036 444 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007356221&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Dynamic competitive analysis in marketing proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995 Lecture notes in economics and mathematical systems Marketing gtt Wiskundige modellen gtt Mathematisches Modell Marketing -- Management -- Mathematical models -- Congresses Competition -- Mathematical models -- Congresses Konkurrenzanalyse (DE-588)4165039-6 gnd Marketing (DE-588)4037589-4 gnd Ökonometrisches Modell (DE-588)4043212-9 gnd |
| subject_GND | (DE-588)4165039-6 (DE-588)4037589-4 (DE-588)4043212-9 (DE-588)1071861417 |
| title | Dynamic competitive analysis in marketing proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995 |
| title_auth | Dynamic competitive analysis in marketing proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995 |
| title_exact_search | Dynamic competitive analysis in marketing proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995 |
| title_full | Dynamic competitive analysis in marketing proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995 Steffen Jørgensen ... (ed.) |
| title_fullStr | Dynamic competitive analysis in marketing proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995 Steffen Jørgensen ... (ed.) |
| title_full_unstemmed | Dynamic competitive analysis in marketing proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995 Steffen Jørgensen ... (ed.) |
| title_short | Dynamic competitive analysis in marketing |
| title_sort | dynamic competitive analysis in marketing proceedings of the international workshop on dynamic competitive analysis in marketing montreal canada september 1 2 1995 |
| title_sub | proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995 |
| topic | Marketing gtt Wiskundige modellen gtt Mathematisches Modell Marketing -- Management -- Mathematical models -- Congresses Competition -- Mathematical models -- Congresses Konkurrenzanalyse (DE-588)4165039-6 gnd Marketing (DE-588)4037589-4 gnd Ökonometrisches Modell (DE-588)4043212-9 gnd |
| topic_facet | Marketing Wiskundige modellen Mathematisches Modell Marketing -- Management -- Mathematical models -- Congresses Competition -- Mathematical models -- Congresses Konkurrenzanalyse Ökonometrisches Modell Konferenzschrift 1995 Montréal |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007356221&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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