What remedy does a car manufacturer have to prevent the use of its trademark for cosmetics, confectionery, office furniture or any one of a number of dissimilar uses? Except in cases of public deception, the answer was none until the doctrine of trademark dilution was first introduced into English l...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Martino, Tony (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Oxford Clarendon Press 1996
Schlagworte:	Europäische Union Handelsmerken Recht Trademarks > Law and legislation > European Union countries Trademarks > Law and legislation > Great Britain Handelsmarke Markenschutz Europäische Union. Mitgliedsstaaten Großbritannien USA
Zusammenfassung:	What remedy does a car manufacturer have to prevent the use of its trademark for cosmetics, confectionery, office furniture or any one of a number of dissimilar uses? Except in cases of public deception, the answer was none until the doctrine of trademark dilution was first introduced into English law and into much of Europe with the advent of the Trade Marks Act 1994 and the EC Trade Marks Directive. This doctrine, 'misunderstood, misconstrued, and misapplied' since it was introduced into American law nearly 70 years ago, exists to prevent one trader taking unfair advantage of the name or mark, usually well established, of one business and using it for the exploitation of goods in areas in which the well-known trader is not presently active This controversial and complex area of law is now of very considerable interest to lawyers, trademark and patent agents and their business clients throughout the European Union where specific anti-dilution provisions have been widely introduced
Beschreibung:	XXXIV, 120 S.
ISBN:	0198260717