APA (7th ed.) Citation

McDonald, M., & Payne, A. (1996). Marketing planning for services (1. publ.). Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

McDonald, Malcolm, and Adrian Payne. Marketing Planning for Services. 1. publ. Oxford: Butterworth-Heinemann, 1996.

MLA (9th ed.) Citation

McDonald, Malcolm, and Adrian Payne. Marketing Planning for Services. 1. publ. Butterworth-Heinemann, 1996.