Marketing planning for services:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Butterworth-Heinemann
1996
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | The marketing series : Professional development
|
| Schlagworte: | |
| Beschreibung: | 2. Aufl. u.d.T.: McDonald, Malcolm: Marketing plans for service businesses |
| Beschreibung: | X, 364 S. graph. Darst. |
| ISBN: | 0750630221 |
Internformat
MARC
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| 100 | 1 | |a McDonald, Malcolm |d 1938- |e Verfasser |0 (DE-588)118107585 |4 aut | |
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| 300 | |a X, 364 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The marketing series : Professional development | |
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Datensatz im Suchindex
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| author | McDonald, Malcolm 1938- Payne, Adrian |
| author_GND | (DE-588)118107585 |
| author_facet | McDonald, Malcolm 1938- Payne, Adrian |
| author_role | aut aut |
| author_sort | McDonald, Malcolm 1938- |
| author_variant | m m mm a p ap |
| building | Verbundindex |
| bvnumber | BV010970210 |
| ctrlnum | (DE-599)BVBBV010970210 |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV010970210 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:01:52Z |
| institution | BVB |
| isbn | 0750630221 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007339944 |
| open_access_boolean | |
| physical | X, 364 S. graph. Darst. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | The marketing series : Professional development |
| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Marketing planning for services Malcolm McDonald and Adrian Payne 1. publ. Oxford Butterworth-Heinemann 1996 X, 364 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The marketing series : Professional development 2. Aufl. u.d.T.: McDonald, Malcolm: Marketing plans for service businesses Dienstleistung (DE-588)4012178-1 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-604 Dienstleistungsbetrieb (DE-588)4012181-1 s Marketingkonzept (DE-588)4120696-4 s 1\p DE-604 Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 Payne, Adrian Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McDonald, Malcolm 1938- Payne, Adrian Marketing planning for services Dienstleistung (DE-588)4012178-1 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingkonzept (DE-588)4120696-4 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4012178-1 (DE-588)4168907-0 (DE-588)4120696-4 (DE-588)4012181-1 (DE-588)4037589-4 |
| title | Marketing planning for services |
| title_auth | Marketing planning for services |
| title_exact_search | Marketing planning for services |
| title_full | Marketing planning for services Malcolm McDonald and Adrian Payne |
| title_fullStr | Marketing planning for services Malcolm McDonald and Adrian Payne |
| title_full_unstemmed | Marketing planning for services Malcolm McDonald and Adrian Payne |
| title_short | Marketing planning for services |
| title_sort | marketing planning for services |
| topic | Dienstleistung (DE-588)4012178-1 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingkonzept (DE-588)4120696-4 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Dienstleistung Marketingmanagement Marketingkonzept Dienstleistungsbetrieb Marketing |
| work_keys_str_mv | AT mcdonaldmalcolm marketingplanningforservices AT payneadrian marketingplanningforservices |