Sign wars: the cluttered landscape of advertising
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Guilford Press
1996
|
| Schriftenreihe: | Critical perspectives
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 322 S. Ill. |
| ISBN: | 1572300140 |
Internformat
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| 245 | 1 | 0 | |a Sign wars |b the cluttered landscape of advertising |c Robert Goldman ; Stephen Papson |
| 264 | 1 | |a New York [u.a.] |b Guilford Press |c 1996 | |
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| 650 | 4 | |a Advertising | |
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Datensatz im Suchindex
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|---|---|
| adam_text | ^^ Contents
Introduction: Advertising in the Age of Accelerated Meaning 1
Sign Wars: Constructing Sign Values 5
The Logic of Appropriation 8
Value Added 11
Floating Signifiers and the Image Bank 14
Spirals of Referentiality, Speed, and Reflexivity 15
Cultural Crisis and Contradiction 17
Q Sign Wars 20
Sign Wars and Semiotics 24
Differentiation, Imitation, and the Circulation of Sign Values 27
Attacking Signs: Strategies for Sign Wars 31
The Anti sign 46
Rereading Image Disputes 53
^J Advertising in the Age of Hypersignification 55
Realist Conventions 58
Hyperreal Encoding 62
Intertextuality 68
Reflexivity 74
Hyperactivity 77
The Contradictions of Sign Values 78
Q Yo! Hailing the Alienated Spectator 83
Addressing the Savvy Spectator 87
Negative Appellation 91
Gender and Alienation in Sign Wars 95
Disguising the Alienated Mode of Address 99
No Advertising Tricks: Nothing Up Our Sleeve 100
Falsified Metacommunication and Resistance 102
The Competition in Shock Value 103
The Profane 105
xi
xii Contents
Before Your Future Gets Here You Know What You Gotta Do 108
The Self Referential Sign: Grinning at the Annihilation of Everyday Life 110
Jj The Flip Side ofjadedness: Memory and a Sense of Place 115
Schmaltzy Gemeinschaft 117
Reestablishing Relations with Our Past 124
Blasts from Our Past 127
Saturn: A Moment in the Hegemony of Memory 130
Corporate Revisionism: The Sign Wars Version 137
Collective Amnesia? 139
Q Authenticity in the Age of the Poseur 141
Finding Yourself in a World of Commodity Relations 143
Authenticity and the Bourgeoisie 145
Commodifying Signs of the Organic 148
Auteurs in the Age of Flexible Accumulation 154
Nature as Authenticity 156
Nature as a Sign of Distinction 157
Otherness 160
An tispectacular Awareness 170
Authenticity as Representation 174
The Authenticity of Death 181
The Death of Authenticity? 184
fj Green Marketing and the Commodity Self 187
The Commodity Self and the Death of Nature 188
From Nature Signifiers to Green Marketing 191
Consuming to Protect the Environment: Commodity Advertising 194
Deflecting Green Criticism: Legitimation Advertising 200
The Spectacle of the Environment 209
The Greening of Commodity Signs 213
£j The Corporate Politics of Sign Values 216
Hybrid Ads 220
Building Corporate Sign Values 224
Abbreviating Public Discourse 249
Corporate Ads and Public Debate 252
The Era of Chronic Legitimation Crisis? 254
Conclusion: Sneakerization and Hyperculture 256
Competing to Hail the Channel Surfer 261
A Commodity Community? 267
The Spectacle in the Fractured Marketplace 271
Contents xih
Notes 275
Bibliography 295
Index 311
|
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| illustrated | Illustrated |
| indexdate | 2024-07-09T18:01:26Z |
| institution | BVB |
| isbn | 1572300140 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007318315 |
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| physical | XIII, 322 S. Ill. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Guilford Press |
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| series2 | Critical perspectives |
| spelling | Goldman, Bob 1955- Verfasser (DE-588)121404013 aut Sign wars the cluttered landscape of advertising Robert Goldman ; Stephen Papson New York [u.a.] Guilford Press 1996 XIII, 322 S. Ill. txt rdacontent n rdamedia nc rdacarrier Critical perspectives Cynisme Publicité Publicité - Aspect social Publicité - Aspect social ram Publicité ram Reclame gtt Gesellschaft Advertising Advertising Social aspects Cynicism Werbung (DE-588)4065541-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s DE-604 Papson, Stephen Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007318315&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Goldman, Bob 1955- Papson, Stephen Sign wars the cluttered landscape of advertising Cynisme Publicité Publicité - Aspect social Publicité - Aspect social ram Publicité ram Reclame gtt Gesellschaft Advertising Advertising Social aspects Cynicism Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4078704-7 |
| title | Sign wars the cluttered landscape of advertising |
| title_auth | Sign wars the cluttered landscape of advertising |
| title_exact_search | Sign wars the cluttered landscape of advertising |
| title_full | Sign wars the cluttered landscape of advertising Robert Goldman ; Stephen Papson |
| title_fullStr | Sign wars the cluttered landscape of advertising Robert Goldman ; Stephen Papson |
| title_full_unstemmed | Sign wars the cluttered landscape of advertising Robert Goldman ; Stephen Papson |
| title_short | Sign wars |
| title_sort | sign wars the cluttered landscape of advertising |
| title_sub | the cluttered landscape of advertising |
| topic | Cynisme Publicité Publicité - Aspect social Publicité - Aspect social ram Publicité ram Reclame gtt Gesellschaft Advertising Advertising Social aspects Cynicism Werbung (DE-588)4065541-6 gnd |
| topic_facet | Cynisme Publicité Publicité - Aspect social Reclame Gesellschaft Advertising Advertising Social aspects Cynicism Werbung USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007318315&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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