Monopoly Television: MTV's quest to control the music
In August 1981, Music Television - now popularly known as MTV - was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boulder, Co. u.a.
Westview Pr.
1996
|
| Schriftenreihe: | Critical studies in communication and in the cultural industries
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | In August 1981, Music Television - now popularly known as MTV - was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premiere music channel, MTV. Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively, and sophisticated investigation into one of the most influential media enterprises of our society. |
| Beschreibung: | Literaturverz. S. 237 - 269 |
| Beschreibung: | XII, 291 S. |
| ISBN: | 0813318203 0813318211 |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Acknowledgments xi
1 Constructing Video Dreams: Music Video in a
Commercial Culture !
Quantitative Empirical Studies, 2
Cultural Studies, 4
Limitations of Textual Analysis, 7
The Political Economy of Communications, 8
The Study of Corporate Activity, 10
Relationship Between Economic Function and Ideological
Content of Commoditized Culture, 12
Trends in Ownership and Control of the Mass Media, 14
A Political Economic Study of Music Video, 18
PART ONE
THE HISTORICAL DEVELOPMENT
OF THE MUSIC VIDEO BUSINESS
1 The Early Years of Music Video 23
Early Combinations of Recorded Music and Visual Media, 23
MTV: The Novel Early Years, 29
Expanded Record Industry Involvement in Video Music, 41
i The Growth of Other Video Music Program Services 47
Cable Music Channel, 48
Discovery Music Network, 50
Hit Video USA, 51
MTV s Sister Service VH 1: Video Hits One, 52
The Box, 55
Black Entertainment Television, 57
The Nashville Network and Country Music Television, 59
WTBS s Night Tracks, 60
Video Music Shows on Commercial Broadcast Television, 61
vii
viii Contents
4 Monopoly TV: A History of MTV s Anticompetitive Practices 63
MTV Exclusivity Agreements with Record Companies, 63
Label Payola Agreements with Other Music Programs, 78
Major Labels Create Own Music Video Channel, 79
MTV Attempts to Coerce Artists, 83
MTV Attempts to Control Access to Cable Systems, 84
5 MTV and the Globalization of Popular Culture 89
Corporate Incentives to Develop International Markets, 89
MTV Europe, 91
MTV Australia and MTV Japan, 97
MTV Asia, 98
MTV in Latin America, 102
MTV s International Youth Culture, 104
MTV s Global Advertisers, 105
Major Record Labels Global Marketing Campaigns, 106
A One Way Flow of Music and Culture, 109
Alternatives to MTV, 110
6 MTV s Corporate Intrigue and Sagging Ratings 117
Corporate Acquisitions of MTV Networks, 117
The Decline of Video Music in the Mid 1980s, 122
Resurgence of MTV, 127
MTV Networks Future: Multiplexing, Home Shopping, and
Videos for Tots, 130
PART TWO
THE STRUCTURE OF THE
MUSIC VIDEO BUSINESS:
FORCES THAT SHAPE MUSIC CLIPS
7 The Record Companies Role in Video Music Production
and Distribution 137
Video Music Incorporated into Record Companies, 137
Record Label Video Production Dependent Upon Exposure
Media, 138
Video Clip Promotion, 139
Record Companies and Artists, 143
Music Video at Independent and Major Record Labels, 147
8 Video Clip Producers and Directors 155
Music Video Clip Producers, 155
Music Video Clip Directors, 158
Contents . ¦*
Music Video Production as a Transitional Occupation, 160
The Music Video Producers Association, 161
Record Label Contracts with Video Clip Producers and
Directors, 162
Record Label Constraints on Video Clip Content, 166
Emerging Patterns in the Record Companies Use of Video
Clip Producers and Directors, 167
9 MTV as Gatekeeper and Censor 175
MTV s Acquisition Committee, 176
MTV s Standards: Stated and Unstated, 176
The Committee, 178
A Survey of Music Clips Rejected by MTV, 180
Record Company and Artist Reaction to MTV, 182
Music Clip Rotation Categories, 184
External Social Forces Influencing MTV s Standards, 185
Political Attacks on Popular Music, 190
Content Regulation of Music Television Programs, 191
1O MTV, Music Video, and Creative Expression 195
The Power of Record Labels and MTV in the Video
Music Business, 195
Established Trends in Ownership and Control of the Music
Video Business, 197
Relationship Between Economic Structure and Ideology
Within the Video Music Business, 201
.. 207
Notes 23?
References _,
About the Book and Author 273
Index
|
| any_adam_object | 1 |
| author | Banks, Jack |
| author_facet | Banks, Jack |
| author_role | aut |
| author_sort | Banks, Jack |
| author_variant | j b jb |
| building | Verbundindex |
| bvnumber | BV010935239 |
| callnumber-first | P - Language and Literature |
| callnumber-label | PN1992 |
| callnumber-raw | PN1992.8.M87 |
| callnumber-search | PN1992.8.M87 |
| callnumber-sort | PN 41992.8 M87 |
| callnumber-subject | PN - General Literature |
| ctrlnum | (OCoLC)34117272 (DE-599)BVBBV010935239 |
| dewey-full | 384.55/51 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 384 - Communications |
| dewey-raw | 384.55/51 |
| dewey-search | 384.55/51 |
| dewey-sort | 3384.55 251 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| spelling | Banks, Jack Verfasser aut Monopoly Television MTV's quest to control the music Jack Banks Boulder, Co. u.a. Westview Pr. 1996 XII, 291 S. txt rdacontent n rdamedia nc rdacarrier Critical studies in communication and in the cultural industries Literaturverz. S. 237 - 269 In August 1981, Music Television - now popularly known as MTV - was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premiere music channel, MTV. Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively, and sophisticated investigation into one of the most influential media enterprises of our society. MTV Networks MTV Networks (DE-588)2149105-7 gnd rswk-swf MTV gtt Videoclips gtt Rock videos United States Video (DE-588)4078895-7 gnd rswk-swf Rockmusik (DE-588)4115774-6 gnd rswk-swf Monopol (DE-588)4040098-0 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Videoclip (DE-588)4192639-0 gnd rswk-swf USA MTV Networks (DE-588)2149105-7 b Rockmusik (DE-588)4115774-6 s Video (DE-588)4078895-7 s DE-604 Videoclip (DE-588)4192639-0 s Monopol (DE-588)4040098-0 s Wettbewerbsstrategie (DE-588)4200234-5 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007314587&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Banks, Jack Monopoly Television MTV's quest to control the music MTV Networks MTV Networks (DE-588)2149105-7 gnd MTV gtt Videoclips gtt Rock videos United States Video (DE-588)4078895-7 gnd Rockmusik (DE-588)4115774-6 gnd Monopol (DE-588)4040098-0 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Videoclip (DE-588)4192639-0 gnd |
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| title | Monopoly Television MTV's quest to control the music |
| title_auth | Monopoly Television MTV's quest to control the music |
| title_exact_search | Monopoly Television MTV's quest to control the music |
| title_full | Monopoly Television MTV's quest to control the music Jack Banks |
| title_fullStr | Monopoly Television MTV's quest to control the music Jack Banks |
| title_full_unstemmed | Monopoly Television MTV's quest to control the music Jack Banks |
| title_short | Monopoly Television |
| title_sort | monopoly television mtv s quest to control the music |
| title_sub | MTV's quest to control the music |
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