Basic marketing: a global-managerial approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Chicago u.a.
Irwin
1996
|
| Ausgabe: | 12. ed., international student ed. |
| Schriftenreihe: | The Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | Bis 11. ed. u.d.T.: MacCarthy, Edmund J.: Basic marketing |
| Beschreibung: | Getr. Zählung zahlr. Ill., graph. Darst., Kt. |
| ISBN: | 0256139903 0256128774 |
Internformat
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| 245 | 1 | 0 | |a Basic marketing |b a global-managerial approach |c William D. Perreault ; E. Jerome McCarthy |
| 250 | |a 12. ed., international student ed. | ||
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Datensatz im Suchindex
| _version_ | 1804125423219507200 |
|---|---|
| any_adam_object | |
| author | Perreault, William D. McCarthy, Edmund Jerome 1928-2015 |
| author_GND | (DE-588)12861949X |
| author_facet | Perreault, William D. McCarthy, Edmund Jerome 1928-2015 |
| author_role | aut aut |
| author_sort | Perreault, William D. |
| author_variant | w d p wd wdp e j m ej ejm |
| building | Verbundindex |
| bvnumber | BV010934181 |
| ctrlnum | (DE-599)BVBBV010934181 |
| edition | 12. ed., international student ed. |
| format | Book |
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| id | DE-604.BV010934181 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:01:19Z |
| institution | BVB |
| isbn | 0256139903 0256128774 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007313659 |
| open_access_boolean | |
| physical | Getr. Zählung zahlr. Ill., graph. Darst., Kt. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Perreault, William D. Verfasser aut Basic marketing a global-managerial approach William D. Perreault ; E. Jerome McCarthy 12. ed., international student ed. Chicago u.a. Irwin 1996 Getr. Zählung zahlr. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Bis 11. ed. u.d.T.: MacCarthy, Edmund J.: Basic marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Marketing (DE-588)4037589-4 s 1\p DE-604 McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Perreault, William D. McCarthy, Edmund Jerome 1928-2015 Basic marketing a global-managerial approach Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 |
| title | Basic marketing a global-managerial approach |
| title_auth | Basic marketing a global-managerial approach |
| title_exact_search | Basic marketing a global-managerial approach |
| title_full | Basic marketing a global-managerial approach William D. Perreault ; E. Jerome McCarthy |
| title_fullStr | Basic marketing a global-managerial approach William D. Perreault ; E. Jerome McCarthy |
| title_full_unstemmed | Basic marketing a global-managerial approach William D. Perreault ; E. Jerome McCarthy |
| title_short | Basic marketing |
| title_sort | basic marketing a global managerial approach |
| title_sub | a global-managerial approach |
| topic | Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketingmanagement |
| work_keys_str_mv | AT perreaultwilliamd basicmarketingaglobalmanagerialapproach AT mccarthyedmundjerome basicmarketingaglobalmanagerialapproach |