The internet business guide: riding the information superhighway to profit
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Indianapolis, Ind.
Sams Publ.
1994
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXXIX, 418 S. graph. Darst. |
| ISBN: | 0672305305 |
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| 245 | 1 | 0 | |a The internet business guide |b riding the information superhighway to profit |c Rosalind Resnick and Dave Taylor |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Indianapolis, Ind. |b Sams Publ. |c 1994 | |
| 300 | |a XXXIX, 418 S. |b graph. Darst. | ||
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| 650 | 7 | |a Handelsgebruiken |2 gtt | |
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| 650 | 4 | |a Information networks | |
| 650 | 4 | |a Information superhighway | |
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Datensatz im Suchindex
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| adam_text | 0 Contents
i
1 Putting the Internet to Work for You 1
A Virtual Storefront 2
Around the World with E Mail 4
Using the Internet Post Office 5
Joining the Crowd with Mailing Lists 9
Types of Mailing Lists 12
Business Benefits of Mailing Lists 12
Getting on the List 14
Spreading the News with Newsgroups 16
A Sample Session 19
Usenet s Hierarchies 21
The Benefits of Usenet 21
Dialing into the World with Telnet 22
Accessing Business Services with Telnet 23
Moving Files with FTP 26
Accessing Archives with Archie 30
Searching for Data with Gopher 33
A Sample Gopher Session 34
Gopher and Internet Shopping Malls 35
Searching Gopherspace with Veronica 37
Winging Your Way with World Wide Web 39
The Multimedia Interface: Mosaic 41
Conclusion 43
2 Getting Connected: Your Ticket to Ride 45
Internet Economics 101: How the Internet Works 47
Analyzing Your Internet Needs 48
Choosing an Internet Access Provider 50
Network Reliability 50
Network Performance 51
Network Security 52
Network Restrictions 52
Local Phone Access 53
User Services and Support 53
The Three Types of Internet Connections 54
Online Accounts 54
SLIP/PPP Connections 57
Leased Line Connections 60
The Future of Internet Pricing and Connections 61
Contents
3 Risks and Realities 63
The Internet and Security: A Troubled Past 64
Internet Risks and Realities 66
Real Life Experience 67
What the Experts Say 70
Creating a Secure Environment 71
Staying Off the Net 72
Passwords 73
Firewalls 75
Data Encryption 75
Putting it All Together 77
Emergency Measures: What to Do if a Break In Occurs 78
CERT 79
Additional Resources 80
Mailing Lists and Usenet Newsgroups 80
Books 81
Conclusion 81
4 Doing Business on the Internet 83
A Brief History of Internet Commerce 85
Hot Opportunities in Cyberspace 86
Communications 87
Business Services 89
Sales and Marketing 93
Customer Support 96
Research and Development 99
Publishing 100
Internet Services 104
The Future of Internet Commerce 105
How Your Company Can Do Business on the Internet 106
Internet Business Resources 107
Mailing Lists (Discussion Groups) 108
Newsgroups 1 OS
Newsletters and Magazines 109
5 Marketing Do s and Don ts 111
Internet Marketing: Not Ready for Prime Time7 113
Rules and Regulations 117
A Direct Marketer s Dream Come True 118
Caveat Vendor—Let the Seller Beware 119
Internet Marketing: The Consumer s View 122
Internet Advertising: The Marketer s View 122
Marketing Strategies That Work 123
Direct Mail 125 !
Press Release Postings 126 [
Billboards on the Net 131
Relationship Marketing 133
Display Advertising (World Wide Web) 136
The Downside of Internet Marketing—Flame Wars and Worse 140 j
Tips on Avoiding Flame Wars 143
The Contrarian View: In Your Face Marketing 143
Future of Internet Marketing 144
6 The Electronic Schmooze 147
Choosing a Discussion Group to Join 149
Joining and Participating in a Discussion Group 150 %
The Fine Points of Netiquette 152
The Rules of Netiquette 154
Tapping into Internet Discussion Groups for Fun and Profit 156
Sales and Marketing 156
Trend Surfing on the Net 158
Customer Support 160
Employee Recruitment 161
Creating Your Own Discussion Group 163
How to Start Your Own Mailing List 166
Conclusion 167
Business Related Discussion Groups 167
Business Professional Interest 167
Geographic 170
Company, Product, User Groups 172
7 Dialing for Data 175
Infomania on the Internet 176
Bargain Hunting on the Internet 177
EDGAR 178
State Department Travel Advisories 179
Exploring the Internet with a Map 180
Stock Picking with EDGAR 181
Globe Trotting with Telnet 185
Finding Your Way with Wide Area Information Servers 187
Who s on First? (Tracking Down Internet Names and Addresses).. 189
Is Company X on the Internet? 190
So Many Databases, So Little Time 191
Business Databases on the Internet 1%
General Reference 197
Demographics and Market Research 198
i
Contents
Technology 199
Economics and Business 200
Government Regulation 203
International Trade 205
Law 206
8 Connecting the World with Internet E Mail 209
Around the World with Internet E Mail 210
Internet E Mail Versus the Rest of the Pack 212
How Internet E Mail Works 214
Internet E Mail Software 216
Internet Addressing 220
Internet Directory Assistance 221
The Pitfalls of Using Internet Mail 222
Reliability 222
Versatility 222
Integration 224
E Mail Solutions 225
The Future of Internet E Mail 227
Graphical Interfaces 227
Interoperability 228
Multimedia 228
Mobility 229
9 Customer Support 231
Evaluating Customer Support Options 232
Net Results: Why Internet Support Is Good Business 234
Getting Feedback with E Mail 235
Spreading the News with Usenet Newsgroups 237
Anticipating Questions with FAQs 240
Do It Yourself Support with FTP Sites 241
Publishing Information with Gopher and WAIS 243
Point and Click with Mosaic and World Wide Web 245
The Bottom Line: the Cost of Providing Customer Support
on the Internet 249
The Keys to Good Customer Support 251
10 The Virtual Corporation 253
The Rise of the Virtual Corporation 255
R D on the Internet: From Medical Imaging to Oil and Gas 256
Brigham and Women s Hospital 256
Global Basins Research Network 257
Monterey Bay Aquarium Research Institute 257
Big Business on the Net 258
Motorola 258
Sun Microsystems 259
Linking Small Businesses Worldwide 259
KnowledgeNet: a Corporation in Cyberspace 260
The Pros and Cons of Being a Virtual Worker 261
Virtual Transactions: Where Do I Sign and How Do I Pay? 262
Digital Signatures 263 !
Digital Currency 265
Virtual Liabilities 266
Libel on the Internet 267
Internet Legal Tips 268
Additional Reading 269
Books 269
Magazine Articles 269
11 Internet Cybermalk 271
Internet Shopping Malls 272
The Company Mailbox: Information Researchers 273
The Storefront: Harmony Games 276
The Store: The Electronic Newsstand 278
The Cybermall: Internet Distribution Services 282
Surfing the Web with Mosaic 287
Mosaic: The Internet s Killer App ? 290
Special Uses of Mosaic 290
Drawbacks to Using Mosaic 294
Owning Versus Leasing: Setting up Your Own Web Server 295
The Future of Internet Retailing 296
12 The Commercial Online Services 299
Commercial Online Services Versus the Internet 300
Making Money on the Commercial Networks 302
The World of Commercial Online Services 304
CompuServe 304
Business Opportunities 306
Demographics 307
Prodigy Services Co 307
Business Opportunities 310
Demographics 310
America Online 310
Business Opportunities 312
Demographics 313
Contents *
GEnie 313
Business Opportunities 315
Demographics 315
Delphi Internet Services 315
Business Opportunities 317
Demographics 317
The Future of Commercial Online Services 317
Striking a Balance: Integrating Commercial Networks and the
Internet 318
Further Reference: Pricing and Contact Information 319
13 The Future of Internet Business 321
Continued Internet Population Growth 322
Lower Network Access Costs with Wider Availability
of Internet Tools 323
Easier On Ramps 323
An Explosion of E Mail 324
More Sophisticated Multimedia Technologies 324
Tighter Security 326
More Outlets for Flame Proof Advertising 328
MecklerWeb 328
Internet Shopping Network 330
Persistence of In Your Face Advertising 331
Geographic Specialization 332
Internet Is Everywhere 333
Before You Go.. .So What Does All This Mean for
Your Company? 334
A Internet On Ramps 335
Geographical and Area Code Summary—US
and Canadian Providers 336
Alabama 336
Alberta 336
Arizona 336
British Columbia 336
California 337
Colorado 338
District of Columbia 339
Florida 339
Georgia 339
Illinois 339
Louisiana 340
Manitoba 340
Maryland 340
Massachusetts 341
Michigan 341
Missouri 341
Nevada 341
New Hampshire 342
New Jersey 342
New York 342
North Carolina . 343
Ohio 343
Ontario 343
Oregon 344
Pennsylvania 344
Rhode Island 344
Quebec 344
Texas 344
Utah 345
Virginia 345
Washington 345
Packet Network/Toll Free Access 346
Providers in United States and Canada 347
Agora 347
Alberta SuperNet Inc 347
CAPCON Library Network 347
CCI Networks 348
CCnet Communications 348
CERFnet 348
CICNet 348
ClarkNet (Clark Internet Services, Inc.) 349
CNS 349
Colorado SuperNet 349
Communications Accessibles Montreal, Inc 349
CRL 350
CTS Network Services (CTSNet) 350
CyberGate 350
Cyberstore Systems Inc 350
DataFlux Systems Limited 351
DataBasix 351
Data Tech Canada 351
Delphi 351
Digital Express Group (Digex) 352
Echo 352
Eskimo North 352
Evergreen Internet , 352
Contents
Freelance Systems Programming 353
Gateway to the World 353
Global Enterprise Services, Inc 353
HoloNet 353
Hookup Communication Corporation 353
IDS World Network 354
Institute for Global Communications (IGC) 354
InterAccess Co 354
Internet Online Inc 354
Interpath 355
Maestro Information Service 355
MBnet 355
Meta Network 355
Mindvox 356
Msen 356
MV Communications, Inc 356
Neosoft 356
Netcom Online Communications Services 357
North Shore Access 357
Northcoast Internet 357
Nuance Network Services 357
OARNet 358
Olympus 358
Panix Public Access UNIX and Internet 358
Pipeline 358
Portal Communications Company 359
PSI 359
Teleport 359
Telerama 359
Texas Metronet 360
UUNorth Incorporated 360
VNet Internet Access, Inc 360
The WELL 360
Wimsey Information Services 361
The World 361
XNet Information Systems 361
Australia 361
Aarnet 361
Connect.com.au P/L 362
Germany 362
Contributed Software 362
Individual Network e.V 362
Inter Networking System (INS) 362
Netherlands 363
Knoware 363
NetLand 363
Simplex 363
New Zealand 363
Actrix 363
Switzerland 363
SWITCH—Swiss Academic and Research Network 363
United Kingdom 364
Almac 364
Cix 364
Demon Internet Limited 364
The Direct Connection (UK) 364
B How to Start Your Own Usenet Newsgroup 365
Requirements for Group Creation 366 I
The Discussion 366
The Vote 367
The Result 368
C The World According to the Internet 371
D Working with the World Wide Web: Tips and Tools 377
More Information on the Web and Mosaic 378
The World Wide Web FAQ 378
World Wide Web Guide 378
World Wide Web Discussion Groups 379
The Wide World of Webs 379
Viewing the Web: World Wide Web Browsers 380
Creating Web Documents (HTML Editors) 382
E The Full Scoop on Gopher 383
Gopher Client Software 384
Publicly Available Gopher Logins 384
Gopher Server Software 385
Discussion Lists 386
gopher 386
comp.infosystems.gopher 386
gopher news 386
VMSgopher 386
MVSGOPHER 386
Hooking Your Gopher Server into Gopherspace 387
Index , 1....1.I1U1..L..U.IIII1 Mun.i . i r t fl^
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| any_adam_object | 1 |
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| spelling | Resnick, Rosalind Verfasser aut The internet business guide riding the information superhighway to profit Rosalind Resnick and Dave Taylor 1. ed. Indianapolis, Ind. Sams Publ. 1994 XXXIX, 418 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Handelsgebruiken gtt Internet gtt Unternehmen Business enterprises Canada Computer networks Business enterprises United States Computer networks Communication, International Information networks Information superhighway Internet Kanada USA HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007304164&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Resnick, Rosalind The internet business guide riding the information superhighway to profit Handelsgebruiken gtt Internet gtt Unternehmen Business enterprises Canada Computer networks Business enterprises United States Computer networks Communication, International Information networks Information superhighway Internet |
| title | The internet business guide riding the information superhighway to profit |
| title_auth | The internet business guide riding the information superhighway to profit |
| title_exact_search | The internet business guide riding the information superhighway to profit |
| title_full | The internet business guide riding the information superhighway to profit Rosalind Resnick and Dave Taylor |
| title_fullStr | The internet business guide riding the information superhighway to profit Rosalind Resnick and Dave Taylor |
| title_full_unstemmed | The internet business guide riding the information superhighway to profit Rosalind Resnick and Dave Taylor |
| title_short | The internet business guide |
| title_sort | the internet business guide riding the information superhighway to profit |
| title_sub | riding the information superhighway to profit |
| topic | Handelsgebruiken gtt Internet gtt Unternehmen Business enterprises Canada Computer networks Business enterprises United States Computer networks Communication, International Information networks Information superhighway Internet |
| topic_facet | Handelsgebruiken Internet Unternehmen Business enterprises Canada Computer networks Business enterprises United States Computer networks Communication, International Information networks Information superhighway Kanada USA |
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