Interactive marketing: the future present
Interactive Marketing: The Future Present was compiled to provide practical advice about how to develop strategies for the new interactive media and how to put those strategies to work in profitable marketing programs. More than just one "expert's" formula for success, Interactive Mar...
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill.
American Marketing Assoc. [u.a.]
1996
|
| Schlagworte: | |
| Zusammenfassung: | Interactive Marketing: The Future Present was compiled to provide practical advice about how to develop strategies for the new interactive media and how to put those strategies to work in profitable marketing programs. More than just one "expert's" formula for success, Interactive Marketing: The Future Present provides the best thinking of leaders in both the professional and academic communities. These recognized authorities show how to maximize the marketing potential of the new interactive technologies while avoiding the problems that some marketers have experienced. |
| Beschreibung: | XXIII, 390 S. Ill. |
| ISBN: | 0844234265 |
Internformat
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| 520 | 3 | |a Interactive Marketing: The Future Present was compiled to provide practical advice about how to develop strategies for the new interactive media and how to put those strategies to work in profitable marketing programs. More than just one "expert's" formula for success, Interactive Marketing: The Future Present provides the best thinking of leaders in both the professional and academic communities. These recognized authorities show how to maximize the marketing potential of the new interactive technologies while avoiding the problems that some marketers have experienced. | |
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Datensatz im Suchindex
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| id | DE-604.BV010884019 |
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| indexdate | 2024-07-09T18:00:32Z |
| institution | BVB |
| isbn | 0844234265 |
| language | English |
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| physical | XXIII, 390 S. Ill. |
| publishDate | 1996 |
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| publisher | American Marketing Assoc. [u.a.] |
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| spelling | Interactive marketing the future present Edward Forrest ... eds. Chicago, Ill. American Marketing Assoc. [u.a.] 1996 XXIII, 390 S. Ill. txt rdacontent n rdamedia nc rdacarrier Interactive Marketing: The Future Present was compiled to provide practical advice about how to develop strategies for the new interactive media and how to put those strategies to work in profitable marketing programs. More than just one "expert's" formula for success, Interactive Marketing: The Future Present provides the best thinking of leaders in both the professional and academic communities. These recognized authorities show how to maximize the marketing potential of the new interactive technologies while avoiding the problems that some marketers have experienced. Interactieve computersystemen gtt Marketing gtt Interactive marketing Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Marktkommunikation (DE-588)4131075-5 s Forrest, Edward Sonstige oth |
| spellingShingle | Interactive marketing the future present Interactieve computersystemen gtt Marketing gtt Interactive marketing Marktkommunikation (DE-588)4131075-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4131075-5 (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Interactive marketing the future present |
| title_auth | Interactive marketing the future present |
| title_exact_search | Interactive marketing the future present |
| title_full | Interactive marketing the future present Edward Forrest ... eds. |
| title_fullStr | Interactive marketing the future present Edward Forrest ... eds. |
| title_full_unstemmed | Interactive marketing the future present Edward Forrest ... eds. |
| title_short | Interactive marketing |
| title_sort | interactive marketing the future present |
| title_sub | the future present |
| topic | Interactieve computersystemen gtt Marketing gtt Interactive marketing Marktkommunikation (DE-588)4131075-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Interactieve computersystemen Marketing Interactive marketing Marktkommunikation Aufsatzsammlung |
| work_keys_str_mv | AT forrestedward interactivemarketingthefuturepresent |