Marketing Japanese style:
Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing - product, promotion, place, and price - are explored. Japanese cultural, strategic, and negotiation practices are described in detail. An interesting facet of the book...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Westport, Conn. [u.a.]
Quorum Books
1995
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing - product, promotion, place, and price - are explored. Japanese cultural, strategic, and negotiation practices are described in detail. An interesting facet of the book is the analysis of keiretsu and sogo shosha, and their place in the marketing structure. |
| Beschreibung: | X, 295 S. graph. Darst. |
| ISBN: | 1567200095 |
Internformat
MARC
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| 520 | 3 | |a Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing - product, promotion, place, and price - are explored. Japanese cultural, strategic, and negotiation practices are described in detail. An interesting facet of the book is the analysis of keiretsu and sogo shosha, and their place in the marketing structure. | |
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| 650 | 4 | |a Marketing |z Japan | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Illustrations jx
Introduction
Chapter 1: Japanese Marketing Practices 7
Chapter 2: Japanese Market Research 23
Chapter 3: Products 33
Chapter 4: Advertising and Promotion 47
Chapter 5: Sales Japanese Style 63
Chapter 6: The Japanese Distribution System 77
Chapter 7: Pricing 99
Chapter 8: Customer Service and the After Market 115
Chapter 9: The Japanese Consumer 131
Chapter 10: The Cultural Rationale for the
Japanese Marketing Philosophy 153
Chapter 11: The Japanese International Marketing Strategy 181
Chapter 12: Keiretsu 195
Chapter 13: Sogo Shosha 219
Chapter 14: Negotiations Japanese Style 241
Chapter 15: The Future of Japanese Marketing 255
viii Contents
Glossary 263
References 275
Index 291
Illustrations
TABLES
1.1 Development of Marketing in Japan 9
1.2 Sample Japanese Corporate Values 13
1.3 Traditional Strategic Approaches 20
9.1 Japanese VALS Segments 134
9.2 Japanese Psychographic Segments 135
9.3 Japanese National Holidays 140
10.1 List of Japanese Values 161
12.1 Keiretsu 200
13.1 Size and Influence of Sogo Shosha 221
13.2 Sogo Shosha Activities 221
14.1 Japanese Negotiating Style Characteristics 243
x Illustrations
FIGURES
6.1 The Japanese Distribution System 79
8.1 The Circular Nature of Value Resolution 116
|
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| id | DE-604.BV010850052 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:59:56Z |
| institution | BVB |
| isbn | 1567200095 |
| language | English |
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| spelling | Herbig, Paul A. Verfasser aut Marketing Japanese style Paul Herbig 1. publ. Westport, Conn. [u.a.] Quorum Books 1995 X, 295 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing - product, promotion, place, and price - are explored. Japanese cultural, strategic, and negotiation practices are described in detail. An interesting facet of the book is the analysis of keiretsu and sogo shosha, and their place in the marketing structure. Marketing gtt Advertising Japan Export marketing Japan Marketing Japan Marketing (DE-588)4037589-4 gnd rswk-swf Japan (DE-588)4028495-5 gnd rswk-swf Japan (DE-588)4028495-5 g Marketing (DE-588)4037589-4 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007252351&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Herbig, Paul A. Marketing Japanese style Marketing gtt Advertising Japan Export marketing Japan Marketing Japan Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4028495-5 |
| title | Marketing Japanese style |
| title_auth | Marketing Japanese style |
| title_exact_search | Marketing Japanese style |
| title_full | Marketing Japanese style Paul Herbig |
| title_fullStr | Marketing Japanese style Paul Herbig |
| title_full_unstemmed | Marketing Japanese style Paul Herbig |
| title_short | Marketing Japanese style |
| title_sort | marketing japanese style |
| topic | Marketing gtt Advertising Japan Export marketing Japan Marketing Japan Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Advertising Japan Export marketing Japan Marketing Japan Japan |
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