Anton, J. (1996). Customer relationship management: Making hard decisions with soft numbers. Prentice Hall.
Chicago-Zitierstil (17. Ausg.)Anton, Jon. Customer Relationship Management: Making Hard Decisions with Soft Numbers. Upper Saddle River, NJ: Prentice Hall, 1996.
MLA-Zitierstil (9. Ausg.)Anton, Jon. Customer Relationship Management: Making Hard Decisions with Soft Numbers. Prentice Hall, 1996.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.