Marketing management: text and cases
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Burr Ridge, Ill. u.a.
Irwin
1993
|
| Schlagworte: | |
| Beschreibung: | XIII, 848 S. Ill., graph. Darst. |
| ISBN: | 0256109559 |
Internformat
MARC
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| 020 | |a 0256109559 |9 0-256-10955-9 | ||
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| 035 | |a (DE-599)BVBBV010831366 | ||
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| 041 | 0 | |a eng | |
| 049 | |a DE-2070s |a DE-188 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Quelch, John A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b text and cases |c John A. Quelch ; Robert J. Dolan ; Thomas J. Kosnik |
| 264 | 1 | |a Burr Ridge, Ill. u.a. |b Irwin |c 1993 | |
| 300 | |a XIII, 848 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
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| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Dolan, Robert J. |d 1946- |e Verfasser |0 (DE-588)115544208 |4 aut | |
| 700 | 1 | |a Kosnik, Thomas J. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007238952 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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| author | Quelch, John A. Dolan, Robert J. 1946- Kosnik, Thomas J. |
| author_GND | (DE-588)115544208 |
| author_facet | Quelch, John A. Dolan, Robert J. 1946- Kosnik, Thomas J. |
| author_role | aut aut aut |
| author_sort | Quelch, John A. |
| author_variant | j a q ja jaq r j d rj rjd t j k tj tjk |
| building | Verbundindex |
| bvnumber | BV010831366 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)634082287 (DE-599)BVBBV010831366 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV010831366 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:59:38Z |
| institution | BVB |
| isbn | 0256109559 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007238952 |
| oclc_num | 634082287 |
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| physical | XIII, 848 S. Ill., graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Irwin |
| record_format | marc |
| spelling | Quelch, John A. Verfasser aut Marketing management text and cases John A. Quelch ; Robert J. Dolan ; Thomas J. Kosnik Burr Ridge, Ill. u.a. Irwin 1993 XIII, 848 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Fallmethode (DE-588)4016370-2 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Fallmethode (DE-588)4016370-2 s 2\p DE-604 Dolan, Robert J. 1946- Verfasser (DE-588)115544208 aut Kosnik, Thomas J. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Quelch, John A. Dolan, Robert J. 1946- Kosnik, Thomas J. Marketing management text and cases Marketingmanagement (DE-588)4168907-0 gnd Fallmethode (DE-588)4016370-2 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4016370-2 (DE-588)4522595-3 |
| title | Marketing management text and cases |
| title_auth | Marketing management text and cases |
| title_exact_search | Marketing management text and cases |
| title_full | Marketing management text and cases John A. Quelch ; Robert J. Dolan ; Thomas J. Kosnik |
| title_fullStr | Marketing management text and cases John A. Quelch ; Robert J. Dolan ; Thomas J. Kosnik |
| title_full_unstemmed | Marketing management text and cases John A. Quelch ; Robert J. Dolan ; Thomas J. Kosnik |
| title_short | Marketing management |
| title_sort | marketing management text and cases |
| title_sub | text and cases |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Fallmethode (DE-588)4016370-2 gnd |
| topic_facet | Marketingmanagement Fallmethode Fallstudiensammlung |
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