Advertising and popular culture:
Does advertising have the power to alter minds and behavior? Or is it merely a simplistic and often vulgar form of enticement? Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising as a business practice and as a creator of symbolic environment...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks [u.a.]
Sage Publ.
1996
|
| Schriftenreihe: | Foundations of popular culture
5 |
| Schlagworte: | |
| Zusammenfassung: | Does advertising have the power to alter minds and behavior? Or is it merely a simplistic and often vulgar form of enticement? Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising as a business practice and as a creator of symbolic environments. Advertising - its images and messages - has permeated our popular culture for over forty years. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from, and contributes to, popular culture. Author Jib Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture provides crucial insights into the role advertising plays in our society today This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising |
| Beschreibung: | XVIII, 278 S. Ill. |
| ISBN: | 0803954824 0803954832 |
Internformat
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| 300 | |a XVIII, 278 S. |b Ill. | ||
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| 490 | 1 | |a Foundations of popular culture |v 5 | |
| 520 | 3 | |a Does advertising have the power to alter minds and behavior? Or is it merely a simplistic and often vulgar form of enticement? Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising as a business practice and as a creator of symbolic environments. Advertising - its images and messages - has permeated our popular culture for over forty years. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from, and contributes to, popular culture. Author Jib Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture provides crucial insights into the role advertising plays in our society today | |
| 520 | |a This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising | ||
| 650 | 4 | |a Culture populaire - États-Unis | |
| 650 | 7 | |a Populaire cultuur |2 gtt | |
| 650 | 4 | |a Publicité - Aspect social - États-Unis | |
| 650 | 7 | |a Reclame-industrie |2 gtt | |
| 650 | 7 | |a Sociale aspecten |2 gtt | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Advertising -- Social aspects -- United States | |
| 650 | 4 | |a Popular culture -- United States | |
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Datensatz im Suchindex
| _version_ | 1804125261046743040 |
|---|---|
| any_adam_object | |
| author | Fowles, Jib |
| author_facet | Fowles, Jib |
| author_role | aut |
| author_sort | Fowles, Jib |
| author_variant | j f jf |
| building | Verbundindex |
| bvnumber | BV010779068 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5805 |
| callnumber-raw | HF5805.F69 1996 |
| callnumber-search | HF5805.F69 1996 |
| callnumber-sort | HF 45805 F69 41996 |
| callnumber-subject | HF - Commerce |
| classification_rvk | MR 7100 |
| ctrlnum | (OCoLC)33245195 (DE-599)BVBBV010779068 |
| dewey-full | 659.1/042/097320 659.1/042/0973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/042/0973 20 659.1/042/0973 |
| dewey-search | 659.1/042/0973 20 659.1/042/0973 |
| dewey-sort | 3659.1 242 3973 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Soziologie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV010779068 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:58:44Z |
| institution | BVB |
| isbn | 0803954824 0803954832 |
| language | English |
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| physical | XVIII, 278 S. Ill. |
| publishDate | 1996 |
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| series | Foundations of popular culture |
| series2 | Foundations of popular culture |
| spelling | Fowles, Jib Verfasser aut Advertising and popular culture Jib Fowles Thousand Oaks [u.a.] Sage Publ. 1996 XVIII, 278 S. Ill. txt rdacontent n rdamedia nc rdacarrier Foundations of popular culture 5 Does advertising have the power to alter minds and behavior? Or is it merely a simplistic and often vulgar form of enticement? Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising as a business practice and as a creator of symbolic environments. Advertising - its images and messages - has permeated our popular culture for over forty years. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from, and contributes to, popular culture. Author Jib Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture provides crucial insights into the role advertising plays in our society today This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising Culture populaire - États-Unis Populaire cultuur gtt Publicité - Aspect social - États-Unis Reclame-industrie gtt Sociale aspecten gtt Gesellschaft Advertising -- Social aspects -- United States Popular culture -- United States Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Volkskultur (DE-588)4063849-2 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Volkskultur (DE-588)4063849-2 s Werbung (DE-588)4065541-6 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s Foundations of popular culture 5 (DE-604)BV005463894 5 |
| spellingShingle | Fowles, Jib Advertising and popular culture Foundations of popular culture Culture populaire - États-Unis Populaire cultuur gtt Publicité - Aspect social - États-Unis Reclame-industrie gtt Sociale aspecten gtt Gesellschaft Advertising -- Social aspects -- United States Popular culture -- United States Verbraucherverhalten (DE-588)4062644-1 gnd Volkskultur (DE-588)4063849-2 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4063849-2 (DE-588)4065541-6 (DE-588)4078704-7 |
| title | Advertising and popular culture |
| title_auth | Advertising and popular culture |
| title_exact_search | Advertising and popular culture |
| title_full | Advertising and popular culture Jib Fowles |
| title_fullStr | Advertising and popular culture Jib Fowles |
| title_full_unstemmed | Advertising and popular culture Jib Fowles |
| title_short | Advertising and popular culture |
| title_sort | advertising and popular culture |
| topic | Culture populaire - États-Unis Populaire cultuur gtt Publicité - Aspect social - États-Unis Reclame-industrie gtt Sociale aspecten gtt Gesellschaft Advertising -- Social aspects -- United States Popular culture -- United States Verbraucherverhalten (DE-588)4062644-1 gnd Volkskultur (DE-588)4063849-2 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Culture populaire - États-Unis Populaire cultuur Publicité - Aspect social - États-Unis Reclame-industrie Sociale aspecten Gesellschaft Advertising -- Social aspects -- United States Popular culture -- United States Verbraucherverhalten Volkskultur Werbung USA |
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