International advertising: communicating across cultures
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Belmont [u.a.]
Wadsworth
1996
|
| Schriftenreihe: | Wadsworth series in advertising and public relations
|
| Schlagworte: | |
| Beschreibung: | XI, 340 S. Ill. |
| ISBN: | 0534192785 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV010777774 | ||
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| 041 | 0 | |a eng | |
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| 245 | 1 | 0 | |a International advertising |b communicating across cultures |c Barbara Mueller |
| 264 | 1 | |a Belmont [u.a.] |b Wadsworth |c 1996 | |
| 300 | |a XI, 340 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Wadsworth series in advertising and public relations | |
| 650 | 7 | |a Advertenties |2 gtt | |
| 650 | 4 | |a Communication en marketing international | |
| 650 | 4 | |a Communication interculturelle | |
| 650 | 7 | |a Internationale marketing |2 gtt | |
| 650 | 4 | |a Plans médias | |
| 650 | 4 | |a Publicité internationale | |
| 650 | 4 | |a Interkulturelle Kommunikation | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Export marketing | |
| 650 | 4 | |a Intercultural communication | |
| 650 | 4 | |a Advertising media planning | |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007198354 | ||
Datensatz im Suchindex
| _version_ | 1804125259420401664 |
|---|---|
| any_adam_object | |
| author | Mueller, Barbara |
| author_facet | Mueller, Barbara |
| author_role | aut |
| author_sort | Mueller, Barbara |
| author_variant | b m bm |
| building | Verbundindex |
| bvnumber | BV010777774 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823.M83 1996 |
| callnumber-search | HF5823.M83 1996 |
| callnumber-sort | HF 45823 M83 41996 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)832660262 (DE-599)BVBBV010777774 |
| dewey-full | 659.120 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 20 659.1 |
| dewey-search | 659.1 20 659.1 |
| dewey-sort | 3659.1 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV010777774 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:58:43Z |
| institution | BVB |
| isbn | 0534192785 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007198354 |
| oclc_num | 832660262 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-92 DE-521 |
| owner_facet | DE-473 DE-BY-UBG DE-92 DE-521 |
| physical | XI, 340 S. Ill. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Wadsworth |
| record_format | marc |
| series2 | Wadsworth series in advertising and public relations |
| spelling | Mueller, Barbara Verfasser aut International advertising communicating across cultures Barbara Mueller Belmont [u.a.] Wadsworth 1996 XI, 340 S. Ill. txt rdacontent n rdamedia nc rdacarrier Wadsworth series in advertising and public relations Advertenties gtt Communication en marketing international Communication interculturelle Internationale marketing gtt Plans médias Publicité internationale Interkulturelle Kommunikation Advertising Export marketing Intercultural communication Advertising media planning Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Werbung (DE-588)4065541-6 s DE-604 |
| spellingShingle | Mueller, Barbara International advertising communicating across cultures Advertenties gtt Communication en marketing international Communication interculturelle Internationale marketing gtt Plans médias Publicité internationale Interkulturelle Kommunikation Advertising Export marketing Intercultural communication Advertising media planning Internationales Marketing (DE-588)4125431-4 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4065541-6 |
| title | International advertising communicating across cultures |
| title_auth | International advertising communicating across cultures |
| title_exact_search | International advertising communicating across cultures |
| title_full | International advertising communicating across cultures Barbara Mueller |
| title_fullStr | International advertising communicating across cultures Barbara Mueller |
| title_full_unstemmed | International advertising communicating across cultures Barbara Mueller |
| title_short | International advertising |
| title_sort | international advertising communicating across cultures |
| title_sub | communicating across cultures |
| topic | Advertenties gtt Communication en marketing international Communication interculturelle Internationale marketing gtt Plans médias Publicité internationale Interkulturelle Kommunikation Advertising Export marketing Intercultural communication Advertising media planning Internationales Marketing (DE-588)4125431-4 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertenties Communication en marketing international Communication interculturelle Internationale marketing Plans médias Publicité internationale Interkulturelle Kommunikation Advertising Export marketing Intercultural communication Advertising media planning Internationales Marketing Werbung |
| work_keys_str_mv | AT muellerbarbara internationaladvertisingcommunicatingacrosscultures |