The advertising handbook:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
1995
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Media practice
|
| Schlagworte: | |
| Beschreibung: | X, 293 S. Ill. |
| ISBN: | 041510713X 0415107148 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV010770621 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 960524s1995 xxka||| e||| 00||| eng d | ||
| 020 | |a 041510713X |9 0-415-10713-X | ||
| 020 | |a 0415107148 |9 0-415-10714-8 | ||
| 035 | |a (OCoLC)31776377 | ||
| 035 | |a (DE-599)BVBBV010770621 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c XA-GB | ||
| 049 | |a DE-473 |a DE-M468 |a DE-521 |a DE-11 | ||
| 050 | 0 | |a HF5823.B7273 1995 | |
| 082 | 0 | |a 659.1 20 | |
| 082 | 0 | |a 659.1 |2 20 | |
| 084 | |a AP 17442 |0 (DE-625)7011: |2 rvk | ||
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Brierley, Sean |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The advertising handbook |c Sean Brierley |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b Routledge |c 1995 | |
| 300 | |a X, 293 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Media practice | |
| 650 | 4 | |a Publicité - Guides, manuels, etc | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Advertising -- Handbooks, manuals, etc | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Anzeige |0 (DE-588)4002377-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4014986-9 |a Enzyklopädie |2 gnd-content | |
| 689 | 0 | 0 | |a Anzeige |0 (DE-588)4002377-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 1 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007192895 | ||
Datensatz im Suchindex
| _version_ | 1804125251153428480 |
|---|---|
| any_adam_object | |
| author | Brierley, Sean |
| author_facet | Brierley, Sean |
| author_role | aut |
| author_sort | Brierley, Sean |
| author_variant | s b sb |
| building | Verbundindex |
| bvnumber | BV010770621 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823.B7273 1995 |
| callnumber-search | HF5823.B7273 1995 |
| callnumber-sort | HF 45823 B7273 41995 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17442 QP 630 |
| ctrlnum | (OCoLC)31776377 (DE-599)BVBBV010770621 |
| dewey-full | 659.120 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 20 659.1 |
| dewey-search | 659.1 20 659.1 |
| dewey-sort | 3659.1 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01461nam a2200481 c 4500</leader><controlfield tag="001">BV010770621</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">960524s1995 xxka||| e||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">041510713X</subfield><subfield code="9">0-415-10713-X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0415107148</subfield><subfield code="9">0-415-10714-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)31776377</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV010770621</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">XA-GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-M468</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5823.B7273 1995</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1 20</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17442</subfield><subfield code="0">(DE-625)7011:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Brierley, Sean</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The advertising handbook</subfield><subfield code="c">Sean Brierley</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London [u.a.]</subfield><subfield code="b">Routledge</subfield><subfield code="c">1995</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 293 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Media practice</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité - Guides, manuels, etc</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Reclame</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising -- Handbooks, manuals, etc</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Anzeige</subfield><subfield code="0">(DE-588)4002377-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4014986-9</subfield><subfield code="a">Enzyklopädie</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Anzeige</subfield><subfield code="0">(DE-588)4002377-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-007192895</subfield></datafield></record></collection> |
| genre | (DE-588)4014986-9 Enzyklopädie gnd-content |
| genre_facet | Enzyklopädie |
| id | DE-604.BV010770621 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:58:35Z |
| institution | BVB |
| isbn | 041510713X 0415107148 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007192895 |
| oclc_num | 31776377 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-M468 DE-521 DE-11 |
| owner_facet | DE-473 DE-BY-UBG DE-M468 DE-521 DE-11 |
| physical | X, 293 S. Ill. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Routledge |
| record_format | marc |
| series2 | Media practice |
| spelling | Brierley, Sean Verfasser aut The advertising handbook Sean Brierley 1. publ. London [u.a.] Routledge 1995 X, 293 S. Ill. txt rdacontent n rdamedia nc rdacarrier Media practice Publicité - Guides, manuels, etc Reclame gtt Advertising -- Handbooks, manuals, etc Werbung (DE-588)4065541-6 gnd rswk-swf Anzeige (DE-588)4002377-1 gnd rswk-swf (DE-588)4014986-9 Enzyklopädie gnd-content Anzeige (DE-588)4002377-1 s DE-604 Werbung (DE-588)4065541-6 s |
| spellingShingle | Brierley, Sean The advertising handbook Publicité - Guides, manuels, etc Reclame gtt Advertising -- Handbooks, manuals, etc Werbung (DE-588)4065541-6 gnd Anzeige (DE-588)4002377-1 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4002377-1 (DE-588)4014986-9 |
| title | The advertising handbook |
| title_auth | The advertising handbook |
| title_exact_search | The advertising handbook |
| title_full | The advertising handbook Sean Brierley |
| title_fullStr | The advertising handbook Sean Brierley |
| title_full_unstemmed | The advertising handbook Sean Brierley |
| title_short | The advertising handbook |
| title_sort | the advertising handbook |
| topic | Publicité - Guides, manuels, etc Reclame gtt Advertising -- Handbooks, manuals, etc Werbung (DE-588)4065541-6 gnd Anzeige (DE-588)4002377-1 gnd |
| topic_facet | Publicité - Guides, manuels, etc Reclame Advertising -- Handbooks, manuals, etc Werbung Anzeige Enzyklopädie |
| work_keys_str_mv | AT brierleysean theadvertisinghandbook |