Modern marketing thought:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Macmillan [u.a.]
1975
|
| Edition: | 3. ed. |
| Subjects: | |
| Physical Description: | XIII, 525 S. graph. Darst. |
| ISBN: | 002426590X |
Staff View
MARC
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Record in the Search Index
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| author | Westing, John H. Albaum, Gerald S. 1933- |
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| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV010770298 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:58:35Z |
| institution | BVB |
| isbn | 002426590X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007192623 |
| oclc_num | 1085627 |
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| owner | DE-945 |
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| physical | XIII, 525 S. graph. Darst. |
| publishDate | 1975 |
| publishDateSearch | 1975 |
| publishDateSort | 1975 |
| publisher | Macmillan [u.a.] |
| record_format | marc |
| spelling | Westing, John H. Verfasser aut Modern marketing thought J. Howard Westing ; Gerald Albaum 3. ed. New York [u.a.] Macmillan [u.a.] 1975 XIII, 525 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Albaum, Gerald S. 1933- Verfasser (DE-588)131878913 aut |
| spellingShingle | Westing, John H. Albaum, Gerald S. 1933- Modern marketing thought Marketing gtt Marketing |
| title | Modern marketing thought |
| title_auth | Modern marketing thought |
| title_exact_search | Modern marketing thought |
| title_full | Modern marketing thought J. Howard Westing ; Gerald Albaum |
| title_fullStr | Modern marketing thought J. Howard Westing ; Gerald Albaum |
| title_full_unstemmed | Modern marketing thought J. Howard Westing ; Gerald Albaum |
| title_short | Modern marketing thought |
| title_sort | modern marketing thought |
| topic | Marketing gtt Marketing |
| topic_facet | Marketing |
| work_keys_str_mv | AT westingjohnh modernmarketingthought AT albaumgeralds modernmarketingthought |