Modern marketing thought:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Macmillan [u.a.]
1975
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Beschreibung: | XIII, 525 S. graph. Darst. |
| ISBN: | 002426590X |
Internformat
MARC
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| 100 | 1 | |a Westing, John H. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Modern marketing thought |c J. Howard Westing ; Gerald Albaum |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a New York [u.a.] |b Macmillan [u.a.] |c 1975 | |
| 300 | |a XIII, 525 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 700 | 1 | |a Albaum, Gerald S. |d 1933- |e Verfasser |0 (DE-588)131878913 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007192623 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Westing, John H. Albaum, Gerald S. 1933- |
| author_GND | (DE-588)131878913 |
| author_facet | Westing, John H. Albaum, Gerald S. 1933- |
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| author_sort | Westing, John H. |
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| building | Verbundindex |
| bvnumber | BV010770298 |
| callnumber-first | H - Social Science |
| callnumber-label | HE5415 |
| callnumber-raw | HE5415 HF5415 |
| callnumber-search | HE5415 HF5415 |
| callnumber-sort | HE 45415 |
| callnumber-subject | HE - Transportation and Communications |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1085627 (DE-599)BVBBV010770298 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV010770298 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:58:35Z |
| institution | BVB |
| isbn | 002426590X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007192623 |
| oclc_num | 1085627 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | XIII, 525 S. graph. Darst. |
| publishDate | 1975 |
| publishDateSearch | 1975 |
| publishDateSort | 1975 |
| publisher | Macmillan [u.a.] |
| record_format | marc |
| spelling | Westing, John H. Verfasser aut Modern marketing thought J. Howard Westing ; Gerald Albaum 3. ed. New York [u.a.] Macmillan [u.a.] 1975 XIII, 525 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Albaum, Gerald S. 1933- Verfasser (DE-588)131878913 aut |
| spellingShingle | Westing, John H. Albaum, Gerald S. 1933- Modern marketing thought Marketing gtt Marketing |
| title | Modern marketing thought |
| title_auth | Modern marketing thought |
| title_exact_search | Modern marketing thought |
| title_full | Modern marketing thought J. Howard Westing ; Gerald Albaum |
| title_fullStr | Modern marketing thought J. Howard Westing ; Gerald Albaum |
| title_full_unstemmed | Modern marketing thought J. Howard Westing ; Gerald Albaum |
| title_short | Modern marketing thought |
| title_sort | modern marketing thought |
| topic | Marketing gtt Marketing |
| topic_facet | Marketing |
| work_keys_str_mv | AT westingjohnh modernmarketingthought AT albaumgeralds modernmarketingthought |