Marketing research: fundamentals and dynamics
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hinsdale, Ill.
Dryden Pr.
1975
|
| Schlagworte: | |
| Beschreibung: | XXII, 744 S. graph Darst. |
| ISBN: | 003003566X |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV010761343 | ||
| 003 | DE-604 | ||
| 005 | 20150930 | ||
| 007 | t | ||
| 008 | 960520s1975 |||| |||| 00||| eng d | ||
| 020 | |a 003003566X |9 0-03-003566-X | ||
| 035 | |a (OCoLC)1158181 | ||
| 035 | |a (DE-599)BVBBV010761343 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 |a DE-83 |a DE-188 | ||
| 050 | 0 | |a HF5415.2 | |
| 082 | 0 | |a 658.8/3 | |
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 100 | 1 | |a Zaltman, Gerald |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing research |b fundamentals and dynamics |c Gerald Zaltman ; Philip C. Burger |
| 264 | 1 | |a Hinsdale, Ill. |b Dryden Pr. |c 1975 | |
| 300 | |a XXII, 744 S. |b graph Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Burger, Philip C. |d 1940- |e Verfasser |0 (DE-588)170100723 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007185686 | ||
Datensatz im Suchindex
| _version_ | 1804125240076271616 |
|---|---|
| any_adam_object | |
| author | Zaltman, Gerald Burger, Philip C. 1940- |
| author_GND | (DE-588)170100723 |
| author_facet | Zaltman, Gerald Burger, Philip C. 1940- |
| author_role | aut aut |
| author_sort | Zaltman, Gerald |
| author_variant | g z gz p c b pc pcb |
| building | Verbundindex |
| bvnumber | BV010761343 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)1158181 (DE-599)BVBBV010761343 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV010761343 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:58:25Z |
| institution | BVB |
| isbn | 003003566X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007185686 |
| oclc_num | 1158181 |
| open_access_boolean | |
| owner | DE-945 DE-83 DE-188 |
| owner_facet | DE-945 DE-83 DE-188 |
| physical | XXII, 744 S. graph Darst. |
| publishDate | 1975 |
| publishDateSearch | 1975 |
| publishDateSort | 1975 |
| publisher | Dryden Pr. |
| record_format | marc |
| spelling | Zaltman, Gerald Verfasser aut Marketing research fundamentals and dynamics Gerald Zaltman ; Philip C. Burger Hinsdale, Ill. Dryden Pr. 1975 XXII, 744 S. graph Darst. txt rdacontent n rdamedia nc rdacarrier Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s DE-604 Burger, Philip C. 1940- Verfasser (DE-588)170100723 aut |
| spellingShingle | Zaltman, Gerald Burger, Philip C. 1940- Marketing research fundamentals and dynamics Marketing research Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037630-8 |
| title | Marketing research fundamentals and dynamics |
| title_auth | Marketing research fundamentals and dynamics |
| title_exact_search | Marketing research fundamentals and dynamics |
| title_full | Marketing research fundamentals and dynamics Gerald Zaltman ; Philip C. Burger |
| title_fullStr | Marketing research fundamentals and dynamics Gerald Zaltman ; Philip C. Burger |
| title_full_unstemmed | Marketing research fundamentals and dynamics Gerald Zaltman ; Philip C. Burger |
| title_short | Marketing research |
| title_sort | marketing research fundamentals and dynamics |
| title_sub | fundamentals and dynamics |
| topic | Marketing research Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing research Marktforschung |
| work_keys_str_mv | AT zaltmangerald marketingresearchfundamentalsanddynamics AT burgerphilipc marketingresearchfundamentalsanddynamics |