Merchandise licensing in the television industry:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Focal Press
1996
|
| Schriftenreihe: | Broadcast & cable series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 127 S. Ill. |
| ISBN: | 0240802101 |
Internformat
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Datensatz im Suchindex
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Table of Contents
Acknowledgments and Dedication vii
Introduction ix
Chapter 1: Basics and Background 1
What Is Merchandise Licensing? 1
An Overview of Television Licensing 10
An Overview of Television Licensing Possibilities 13
Chapter 2: Current Trends in Broadcast Cable Licensing.. 17
The Maturation of the U.S. Licensing Business 17
Increased Competition within the Television Industry 18
Brands and Sub Brands Increasingly Licensed 20
Increased Cable Participation in Licensing 21
Niche Licensing Programs on the Rise 24
Changes in Financial Interest and Syndication Rules 26
The FCC, Children s Programming, and the Influence
of PBS 30
Blurring of the Lines between Television, Films, and
Other Entertainment 33
Consolidation within the Entertainment Business 36
Increasing Consumer Sophistication about Licensing 39
Chapter 3: Who Are the Players? 41
The Major Players 43
v
vi Contents
Rights, Responsibilities, and Rewards 55
Summary of Considerations 59
Chapter 4: Licensing Strategies and Their Implementation .. 61
Legally Protecting a Property 61
Creating a Licensing Strategy 62
Key Strategic Decisions 64
Implementing a Licensing Program 72
The Licensing Contract 78
How to Evaluate a Property s Licensing Potential 80
Chapter 5: Case Studies 81
Beverly Hills 90210 81
Thomas the Tank Engine 86
Nickelodeon 90
Hanna Barbera Classic Animation 94
Star Trek 100
Chapter 6: The Future of Television Merchandising 105
Changes in Licensing and Television Businesses Continue 105
Interactivity and Multimedia 108
Transactional Television Ill
Increasingly Global Nature of Television and Licensing ... 113
Television Licensing in the Face of Uncertainty 116
Appendix I: Licensing Periodicals 117
Appendix II: Licensing Resource Books 118
Appendix III: Trade Association and Trade Shows 119
Index 121
|
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| spelling | Raugust, Karen Verfasser aut Merchandise licensing in the television industry by Karen Raugust Boston [u.a.] Focal Press 1996 X, 127 S. Ill. txt rdacontent n rdamedia nc rdacarrier Broadcast & cable series Geschichte Cable television Licenses United States History License agreements United States History Merchandise licensing United States History Television stations Licenses United States History Fernsehen (DE-588)4016825-6 gnd rswk-swf Lizenzvergabe (DE-588)4167986-6 gnd rswk-swf Vermarktung (DE-588)4121857-7 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Fernsehen (DE-588)4016825-6 s Vermarktung (DE-588)4121857-7 s Lizenzvergabe (DE-588)4167986-6 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007179690&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Raugust, Karen Merchandise licensing in the television industry Geschichte Cable television Licenses United States History License agreements United States History Merchandise licensing United States History Television stations Licenses United States History Fernsehen (DE-588)4016825-6 gnd Lizenzvergabe (DE-588)4167986-6 gnd Vermarktung (DE-588)4121857-7 gnd |
| subject_GND | (DE-588)4016825-6 (DE-588)4167986-6 (DE-588)4121857-7 (DE-588)4078704-7 |
| title | Merchandise licensing in the television industry |
| title_auth | Merchandise licensing in the television industry |
| title_exact_search | Merchandise licensing in the television industry |
| title_full | Merchandise licensing in the television industry by Karen Raugust |
| title_fullStr | Merchandise licensing in the television industry by Karen Raugust |
| title_full_unstemmed | Merchandise licensing in the television industry by Karen Raugust |
| title_short | Merchandise licensing in the television industry |
| title_sort | merchandise licensing in the television industry |
| topic | Geschichte Cable television Licenses United States History License agreements United States History Merchandise licensing United States History Television stations Licenses United States History Fernsehen (DE-588)4016825-6 gnd Lizenzvergabe (DE-588)4167986-6 gnd Vermarktung (DE-588)4121857-7 gnd |
| topic_facet | Geschichte Cable television Licenses United States History License agreements United States History Merchandise licensing United States History Television stations Licenses United States History Fernsehen Lizenzvergabe Vermarktung USA |
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