Integrated communication: synergy of persuasive voices
Gespeichert in:
Format: | Buch |
---|---|
Sprache: | English |
Veröffentlicht: |
Mahwah, NJ
Erlbaum
1996
|
Schriftenreihe: | Advertising and consumer psychology
|
Schlagworte: | |
Beschreibung: | IX, 386 S. graph. Darst. |
ISBN: | 0805813918 |
Internformat
MARC
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Datensatz im Suchindex
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classification_rvk | CW 7500 |
ctrlnum | (OCoLC)243830029 (DE-599)BVBBV010750184 |
discipline | Psychologie |
format | Book |
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genre | (DE-588)1071861417 Konferenzschrift 1992 Chicago Ill. gnd-content |
genre_facet | Konferenzschrift 1992 Chicago Ill. |
id | DE-604.BV010750184 |
illustrated | Illustrated |
indexdate | 2024-07-09T17:58:15Z |
institution | BVB |
isbn | 0805813918 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007178959 |
oclc_num | 243830029 |
open_access_boolean | |
owner | DE-12 DE-739 DE-83 |
owner_facet | DE-12 DE-739 DE-83 |
physical | IX, 386 S. graph. Darst. |
publishDate | 1996 |
publishDateSearch | 1996 |
publishDateSort | 1996 |
publisher | Erlbaum |
record_format | marc |
series2 | Advertising and consumer psychology |
spelling | Integrated communication synergy of persuasive voices ed. by Esther Thorson ... Mahwah, NJ Erlbaum 1996 IX, 386 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising and consumer psychology Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 1992 Chicago Ill. gnd-content Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 Öffentlichkeitsarbeit (DE-588)4043188-5 s 1\p DE-604 Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 Thorson, Esther Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Integrated communication synergy of persuasive voices Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Marketingmanagement (DE-588)4168907-0 gnd |
subject_GND | (DE-588)4031883-7 (DE-588)4037589-4 (DE-588)4043188-5 (DE-588)4168907-0 (DE-588)1071861417 |
title | Integrated communication synergy of persuasive voices |
title_auth | Integrated communication synergy of persuasive voices |
title_exact_search | Integrated communication synergy of persuasive voices |
title_full | Integrated communication synergy of persuasive voices ed. by Esther Thorson ... |
title_fullStr | Integrated communication synergy of persuasive voices ed. by Esther Thorson ... |
title_full_unstemmed | Integrated communication synergy of persuasive voices ed. by Esther Thorson ... |
title_short | Integrated communication |
title_sort | integrated communication synergy of persuasive voices |
title_sub | synergy of persuasive voices |
topic | Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Marketingmanagement (DE-588)4168907-0 gnd |
topic_facet | Kommunikation Marketing Öffentlichkeitsarbeit Marketingmanagement Konferenzschrift 1992 Chicago Ill. |
work_keys_str_mv | AT thorsonesther integratedcommunicationsynergyofpersuasivevoices |