APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (1996). Principles of marketing (7. ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 7. ed. Englewood Cliffs, NJ: Prentice Hall, 1996.

MLA (9th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 7. ed. Prentice Hall, 1996.