Principles of marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice Hall
1996
|
| Ausgabe: | 7. ed. |
| Schlagworte: | |
| Beschreibung: | getr. Zählung Ill., graph. Darst. |
| ISBN: | 0131902083 |
Internformat
MARC
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
| 245 | 1 | 0 | |a Principles of marketing |c Philip Kotler ; Gary Armstrong |
| 250 | |a 7. ed. | ||
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice Hall |c 1996 | |
| 300 | |a getr. Zählung |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Marketing |2 ram | |
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| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Armstrong, Gary |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007170916 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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| author | Kotler, Philip 1931- Armstrong, Gary |
| author_GND | (DE-588)121409600 |
| author_facet | Kotler, Philip 1931- Armstrong, Gary |
| author_role | aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk g a ga |
| building | Verbundindex |
| bvnumber | BV010739549 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)32780044 (DE-599)BVBBV010739549 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 7. ed. |
| format | Book |
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| genre_facet | Einführung |
| id | DE-604.BV010739549 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:58:04Z |
| institution | BVB |
| isbn | 0131902083 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007170916 |
| oclc_num | 32780044 |
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| physical | getr. Zählung Ill., graph. Darst. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Principles of marketing Philip Kotler ; Gary Armstrong 7. ed. Englewood Cliffs, NJ Prentice Hall 1996 getr. Zählung Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing ram Marketing Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Armstrong, Gary Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kotler, Philip 1931- Armstrong, Gary Principles of marketing Marketing gtt Marketing ram Marketing Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Principles of marketing |
| title_auth | Principles of marketing |
| title_exact_search | Principles of marketing |
| title_full | Principles of marketing Philip Kotler ; Gary Armstrong |
| title_fullStr | Principles of marketing Philip Kotler ; Gary Armstrong |
| title_full_unstemmed | Principles of marketing Philip Kotler ; Gary Armstrong |
| title_short | Principles of marketing |
| title_sort | principles of marketing |
| topic | Marketing gtt Marketing ram Marketing Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketingmanagement Einführung |
| work_keys_str_mv | AT kotlerphilip principlesofmarketing AT armstronggary principlesofmarketing |