Targeting transitions: marketing to consumers during life changes
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Ithaca, NY
American Demographics Books
1995
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 253 S. graph. Darst. |
| ISBN: | 0936889292 0936889306 |
Internformat
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Datensatz im Suchindex
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| adam_text |
FOREWORD by Judith Langer 7
ACKNOWLEDGMENTS 9
CHAPTER 1 Life Transitions: Past, Present, and Future 11
PART I: FAMILY MATTERS
CHAPTER 2 Making a Match: 23
The Marriage/Remarriage Transition
CHAPTER 3 Buying Bottles and Booties: 45
The Parenthood Transition
CHAPTER 4 Untying the Knot: 76
The Divorce Transition
CHAPTER 5 Aiding Our Elders: 100
The Caregiving Transition and Death
PART II: JOBS AND SUCH
CHAPTER 6 Finding a Place in the World: 129
The School and Graduation Transition
CHAPTER 7 Discovering a New Path: 155
The Career Change Transition
CHAPTER 8 Saying Good Bye to the World of Work: 177
The Retirement Transition
PART III: MAKING THE LINK
CHAPTER 9 Pulling Up Roots: 207
The Moving Transition
CHAPTER 10 Conclusion: Life Changes Mean Business 237
INDEX 248 |
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| classification_rvk | QP 600 |
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| dewey-full | 658.8/348 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-search | 658.8/348 |
| dewey-sort | 3658.8 3348 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| indexdate | 2025-03-24T11:02:33Z |
| institution | BVB |
| isbn | 0936889292 0936889306 |
| language | English |
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| spelling | Mergenhagen, Paula Verfasser aut Targeting transitions marketing to consumers during life changes Paula Mergenhagen 1. publ. Ithaca, NY American Demographics Books 1995 253 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Life cycle, Human Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Lebensereignis (DE-588)4135020-0 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Lebenslauf (DE-588)4034869-6 gnd rswk-swf Marketing (DE-588)4037589-4 s Lebenslauf (DE-588)4034869-6 s DE-604 Verbraucher (DE-588)4062632-5 s Lebensereignis (DE-588)4135020-0 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007143180&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Mergenhagen, Paula Targeting transitions marketing to consumers during life changes Life cycle, Human Marketing Marketing (DE-588)4037589-4 gnd Lebensereignis (DE-588)4135020-0 gnd Verbraucher (DE-588)4062632-5 gnd Lebenslauf (DE-588)4034869-6 gnd |
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| title | Targeting transitions marketing to consumers during life changes |
| title_auth | Targeting transitions marketing to consumers during life changes |
| title_exact_search | Targeting transitions marketing to consumers during life changes |
| title_full | Targeting transitions marketing to consumers during life changes Paula Mergenhagen |
| title_fullStr | Targeting transitions marketing to consumers during life changes Paula Mergenhagen |
| title_full_unstemmed | Targeting transitions marketing to consumers during life changes Paula Mergenhagen |
| title_short | Targeting transitions |
| title_sort | targeting transitions marketing to consumers during life changes |
| title_sub | marketing to consumers during life changes |
| topic | Life cycle, Human Marketing Marketing (DE-588)4037589-4 gnd Lebensereignis (DE-588)4135020-0 gnd Verbraucher (DE-588)4062632-5 gnd Lebenslauf (DE-588)4034869-6 gnd |
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