European business: an issue-based approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Pitman
1994
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | IX, 310 S. graph. Darst. |
| ISBN: | 0273603485 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804125130094280704 |
|---|---|
| adam_text | Preface vii
1 The Development of the European
Community (EC) 1
A brief history 1
Objectives of the Single Market 2
The tools for achieving growth 3
What the Single Market Act hopes to achieve 5
What is achievable? 6
The Maastricht Treaty 7
References 9
2 European Community Law 10
Introduction 10
Problems with Community Law 10
The institutions and mechanisms responsible for legal
change 13
Main areas of legal change 22
Concluding comments 33
Case study: Commission of the European Communities
vs. Grand Duchy of Luxembourg 34
Bibliography 36
3 The European Community, its Member
States and Regional Policy 37
An overview of the EC 37
Macroeconomic profiles 42
The regions and regional policy 48
The core periphery debate 49
The instruments of regional policy 51
The regions and economic policy 52
The EFTA countries 53
The European Economic Area 54
Concluding remarks 55
Appendix: European Community statistical sources 56
Case study: The Republic of Ireland: A statistical
overview 57
References 61
4 Macroeconomic Policy Integration 62
Firms and the economy 62
Objectives of economic policy 62
The European Monetary System (EMS) 63
European Monetary Union (EMU) 69
Fiscal harmonisation 72
The Community budget 76
The costs of non Europe 78
Concluding remarks 78
Case study: The UK, the EC and the ERM 79
References 82
5 Competition Policy 83
Introduction 83
Competition, free markets and efficiency 83
EC Competition Policy 86
Evidence from the EC 91
Combining the benefits 106
Concluding comments 107
Case Study: The European Airline Industry 108
References 112
6 Workplace Issues and Changing
Industrial Practices 113
Introduction 113
The social dimension and its impact on business 113
Trade unions and the Single European Market 119
Post Fordist production and flexible specialisation 120
Changing management systems and practices:
The quality revolution 124
Concluding remarks 130
Case study: Codetermination in West Germany 131
References 132
7 Marketing in Europe 133
Introduction 133
Elements of marketing analysis 133
Defining market opportunities 135
Europe a strategic window? 138
Product policies 139
Pricing policies 143
Distribution 146
Promotion decisions 152
Concluding comments 153
vi Contents
Case study: The European Housing Finance Market 154
References 158
8 Strategies for Europe 159
Introduction 159
Foreign market servicing strategies 159
Strategic trends in Europe 163
Choice of market servicing option 167
Key factors in the entry mode decision making
process 172
The value chain 183
The overall decision 186
Concluding comments 187
Case study: Two different experiences in the
scientific instrument Industry 188
References 191
9 Culture in Europe 192
Introduction 192
What is culture? 192
The specifics of culture in the European context 197
Managing across cultures 209
Concluding comments 216
Case study: The German education system 217
References 219
10 Environmental Issues and
Environmental Management 221
The challenge for Europe of the 1990s 221
The European situation 223
Counting the costs of the environment 226
Sustainable development 227
European integration and the environment 230
Environmental management 232
The cradle to grave approach to environmental
management 240
Conclusions 244
Case study: The Body Shop International 245
References 247
11 Central and Eastern Europe 248
Transition and change 248
The Eastern bloc prior to transition 249
Strategies for transition 249
EC integration 257
Doing business in Eastern Europe 260
Strategies for East European firms exporting to
the EC 261
Concluding remarks 264
Case study: Economic development and environmental
performance in Hungary 265
References 268
12 Europe in the World Economy 269
Introduction 269
Economic union and the emergence of a global triad 269
Europe and the global triad 273
EFTA countries the outsiders or second tier
Europeans? 278
Japan and the Asia Pacific region 280
North America 288
Bilateral bargaining and the new world
economic order 295
Concluding remarks 297
Case study: The world car industry 298
References 303
Index 305
|
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| spelling | Welford, Richard Verfasser aut European business an issue-based approach Richard Welford ; Kate Prescott 2. ed. London Pitman 1994 IX, 310 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Europäische Union European Economic Community Europäische Union (DE-588)5098525-5 gnd rswk-swf Bedrijfsleven gtt Europese Unie gtt Wirtschaftspolitik Europe 1992 Industrial management European Economic Community countries Wirtschaftspolitik (DE-588)4066493-4 gnd rswk-swf Wirtschaft (DE-588)4066399-1 gnd rswk-swf Europa Europäische Gemeinschaften. Mitgliedsstaaten Europe Economic integration European Economic Community countries Economic policy Europäische Gemeinschaften Mitgliedsstaaten (DE-588)4058392-2 gnd rswk-swf Europäische Union (DE-588)5098525-5 b Wirtschaft (DE-588)4066399-1 s DE-604 Wirtschaftspolitik (DE-588)4066493-4 s Europäische Gemeinschaften Mitgliedsstaaten (DE-588)4058392-2 g 1\p DE-604 Prescott, Kate Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007109366&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Welford, Richard Prescott, Kate European business an issue-based approach Europäische Union European Economic Community Europäische Union (DE-588)5098525-5 gnd Bedrijfsleven gtt Europese Unie gtt Wirtschaftspolitik Europe 1992 Industrial management European Economic Community countries Wirtschaftspolitik (DE-588)4066493-4 gnd Wirtschaft (DE-588)4066399-1 gnd |
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| title | European business an issue-based approach |
| title_auth | European business an issue-based approach |
| title_exact_search | European business an issue-based approach |
| title_full | European business an issue-based approach Richard Welford ; Kate Prescott |
| title_fullStr | European business an issue-based approach Richard Welford ; Kate Prescott |
| title_full_unstemmed | European business an issue-based approach Richard Welford ; Kate Prescott |
| title_short | European business |
| title_sort | european business an issue based approach |
| title_sub | an issue-based approach |
| topic | Europäische Union European Economic Community Europäische Union (DE-588)5098525-5 gnd Bedrijfsleven gtt Europese Unie gtt Wirtschaftspolitik Europe 1992 Industrial management European Economic Community countries Wirtschaftspolitik (DE-588)4066493-4 gnd Wirtschaft (DE-588)4066399-1 gnd |
| topic_facet | Europäische Union European Economic Community Bedrijfsleven Europese Unie Wirtschaftspolitik Europe 1992 Industrial management European Economic Community countries Wirtschaft Europa Europäische Gemeinschaften. Mitgliedsstaaten Europe Economic integration European Economic Community countries Economic policy Europäische Gemeinschaften Mitgliedsstaaten |
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