APA-Zitierstil (7. Ausg.)

Eicoff, A. (1995). Direct marketing through broadcast media: TV, radio, cable, infomercials, home shopping, and more. NTC Business Books.

Chicago-Zitierstil (17. Ausg.)

Eicoff, Alvin. Direct Marketing Through Broadcast Media: TV, Radio, Cable, Infomercials, Home Shopping, and More. Lincolnwood, Ill: NTC Business Books, 1995.

MLA-Zitierstil (9. Ausg.)

Eicoff, Alvin. Direct Marketing Through Broadcast Media: TV, Radio, Cable, Infomercials, Home Shopping, and More. NTC Business Books, 1995.