Direct marketing through broadcast media: TV, radio, cable, infomercials, home shopping, and more
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lincolnwood, Ill.
NTC Business Books
1995
|
| Schlagworte: | |
| Beschreibung: | VIII, 233 S. Ill. |
| ISBN: | 0844235180 |
Internformat
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| 264 | 1 | |a Lincolnwood, Ill. |b NTC Business Books |c 1995 | |
| 300 | |a VIII, 233 S. |b Ill. | ||
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| 650 | 4 | |a Advertising media planning | |
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Datensatz im Suchindex
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| author | Eicoff, Alvin |
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| callnumber-label | HF5415 |
| callnumber-raw | HF5415.126 |
| callnumber-search | HF5415.126 |
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| callnumber-subject | HF - Commerce |
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| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV010618850 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:56:05Z |
| institution | BVB |
| isbn | 0844235180 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007083991 |
| oclc_num | 31409308 |
| open_access_boolean | |
| owner | DE-739 DE-19 DE-BY-UBM DE-188 |
| owner_facet | DE-739 DE-19 DE-BY-UBM DE-188 |
| physical | VIII, 233 S. Ill. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | NTC Business Books |
| record_format | marc |
| spelling | Eicoff, Alvin Verfasser aut Direct marketing through broadcast media TV, radio, cable, infomercials, home shopping, and more Alvin Eicoff Lincolnwood, Ill. NTC Business Books 1995 VIII, 233 S. Ill. txt rdacontent n rdamedia nc rdacarrier Advertenties gtt Direct marketing gtt Massamedia gtt Medien Advertising media planning Broadcast advertising Direct marketing Direktmarketing (DE-588)4012421-6 gnd rswk-swf Rundfunk (DE-588)4050963-1 gnd rswk-swf Direktmarketing (DE-588)4012421-6 s Rundfunk (DE-588)4050963-1 s DE-604 |
| spellingShingle | Eicoff, Alvin Direct marketing through broadcast media TV, radio, cable, infomercials, home shopping, and more Advertenties gtt Direct marketing gtt Massamedia gtt Medien Advertising media planning Broadcast advertising Direct marketing Direktmarketing (DE-588)4012421-6 gnd Rundfunk (DE-588)4050963-1 gnd |
| subject_GND | (DE-588)4012421-6 (DE-588)4050963-1 |
| title | Direct marketing through broadcast media TV, radio, cable, infomercials, home shopping, and more |
| title_auth | Direct marketing through broadcast media TV, radio, cable, infomercials, home shopping, and more |
| title_exact_search | Direct marketing through broadcast media TV, radio, cable, infomercials, home shopping, and more |
| title_full | Direct marketing through broadcast media TV, radio, cable, infomercials, home shopping, and more Alvin Eicoff |
| title_fullStr | Direct marketing through broadcast media TV, radio, cable, infomercials, home shopping, and more Alvin Eicoff |
| title_full_unstemmed | Direct marketing through broadcast media TV, radio, cable, infomercials, home shopping, and more Alvin Eicoff |
| title_short | Direct marketing through broadcast media |
| title_sort | direct marketing through broadcast media tv radio cable infomercials home shopping and more |
| title_sub | TV, radio, cable, infomercials, home shopping, and more |
| topic | Advertenties gtt Direct marketing gtt Massamedia gtt Medien Advertising media planning Broadcast advertising Direct marketing Direktmarketing (DE-588)4012421-6 gnd Rundfunk (DE-588)4050963-1 gnd |
| topic_facet | Advertenties Direct marketing Massamedia Medien Advertising media planning Broadcast advertising Direktmarketing Rundfunk |
| work_keys_str_mv | AT eicoffalvin directmarketingthroughbroadcastmediatvradiocableinfomercialshomeshoppingandmore |