Kult-Marketing: die neuen Götter des Marktes
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | German |
| Veröffentlicht: |
Düsseldorf
ECON
1995
|
| Ausgabe: | 2. Aufl. |
| Schlagworte: | |
| Beschreibung: | 372 S. |
| ISBN: | 3430114330 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
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| 245 | 1 | 0 | |a Kult-Marketing |b die neuen Götter des Marktes |c Norbert Bolz ; David Bosshart |
| 250 | |a 2. Aufl. | ||
| 264 | 1 | |a Düsseldorf |b ECON |c 1995 | |
| 300 | |a 372 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Advertising |x Social aspects | |
| 650 | 4 | |a Marketing |x Social aspects | |
| 650 | 4 | |a Popular culture | |
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| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Trendforschung |0 (DE-588)4316413-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Lebensstil |0 (DE-588)4138354-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Irrationalität |0 (DE-588)4162427-0 |2 gnd |9 rswk-swf |
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| 689 | 2 | 1 | |a Marke |0 (DE-588)4074577-6 |D s |
| 689 | 2 | 2 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
| 689 | 2 | 3 | |a Trendforschung |0 (DE-588)4316413-4 |D s |
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| 689 | 3 | 1 | |a Irrationalität |0 (DE-588)4162427-0 |D s |
| 689 | 3 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Bolz, Norbert |d 1953- |e Sonstige |0 (DE-588)109047176 |4 oth | |
| 700 | 1 | |a Bosshart, David |d 1959- |e Sonstige |0 (DE-588)120094096 |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007063366 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804125063334592512 |
|---|---|
| any_adam_object | |
| author_GND | (DE-588)109047176 (DE-588)120094096 |
| building | Verbundindex |
| bvnumber | BV010591994 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| classification_tum | WIR 810f |
| ctrlnum | (OCoLC)38144292 (DE-599)BVBBV010591994 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. Aufl. |
| format | Book |
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| id | DE-604.BV010591994 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:55:36Z |
| institution | BVB |
| isbn | 3430114330 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007063366 |
| oclc_num | 38144292 |
| open_access_boolean | |
| owner | DE-12 DE-1028 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-M347 |
| owner_facet | DE-12 DE-1028 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-M347 |
| physical | 372 S. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | ECON |
| record_format | marc |
| spelling | Kult-Marketing die neuen Götter des Marktes Norbert Bolz ; David Bosshart 2. Aufl. Düsseldorf ECON 1995 372 S. txt rdacontent n rdamedia nc rdacarrier Gesellschaft Advertising Social aspects Marketing Social aspects Popular culture Wertwandel (DE-588)4117636-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Trendforschung (DE-588)4316413-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Lebensstil (DE-588)4138354-0 gnd rswk-swf Irrationalität (DE-588)4162427-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Wertwandel (DE-588)4117636-4 s DE-604 Markenpolitik (DE-588)4144679-3 s Verbraucherverhalten (DE-588)4062644-1 s Lebensstil (DE-588)4138354-0 s Marke (DE-588)4074577-6 s Kundenmanagement (DE-588)4236865-0 s Trendforschung (DE-588)4316413-4 s 1\p DE-604 Irrationalität (DE-588)4162427-0 s 2\p DE-604 Bolz, Norbert 1953- Sonstige (DE-588)109047176 oth Bosshart, David 1959- Sonstige (DE-588)120094096 oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kult-Marketing die neuen Götter des Marktes Gesellschaft Advertising Social aspects Marketing Social aspects Popular culture Wertwandel (DE-588)4117636-4 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Trendforschung (DE-588)4316413-4 gnd Markenpolitik (DE-588)4144679-3 gnd Marke (DE-588)4074577-6 gnd Kundenmanagement (DE-588)4236865-0 gnd Lebensstil (DE-588)4138354-0 gnd Irrationalität (DE-588)4162427-0 gnd |
| subject_GND | (DE-588)4117636-4 (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4316413-4 (DE-588)4144679-3 (DE-588)4074577-6 (DE-588)4236865-0 (DE-588)4138354-0 (DE-588)4162427-0 |
| title | Kult-Marketing die neuen Götter des Marktes |
| title_auth | Kult-Marketing die neuen Götter des Marktes |
| title_exact_search | Kult-Marketing die neuen Götter des Marktes |
| title_full | Kult-Marketing die neuen Götter des Marktes Norbert Bolz ; David Bosshart |
| title_fullStr | Kult-Marketing die neuen Götter des Marktes Norbert Bolz ; David Bosshart |
| title_full_unstemmed | Kult-Marketing die neuen Götter des Marktes Norbert Bolz ; David Bosshart |
| title_short | Kult-Marketing |
| title_sort | kult marketing die neuen gotter des marktes |
| title_sub | die neuen Götter des Marktes |
| topic | Gesellschaft Advertising Social aspects Marketing Social aspects Popular culture Wertwandel (DE-588)4117636-4 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Trendforschung (DE-588)4316413-4 gnd Markenpolitik (DE-588)4144679-3 gnd Marke (DE-588)4074577-6 gnd Kundenmanagement (DE-588)4236865-0 gnd Lebensstil (DE-588)4138354-0 gnd Irrationalität (DE-588)4162427-0 gnd |
| topic_facet | Gesellschaft Advertising Social aspects Marketing Social aspects Popular culture Wertwandel Marketing Verbraucherverhalten Trendforschung Markenpolitik Marke Kundenmanagement Lebensstil Irrationalität |
| work_keys_str_mv | AT bolznorbert kultmarketingdieneuengotterdesmarktes AT bosshartdavid kultmarketingdieneuengotterdesmarktes |