The complete database marketer: second-generation strategies and techniques for tapping the power of your customer database
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago u.a.
Irwin
1996
|
| Ausgabe: | Rev. ed. |
| Schlagworte: | |
| Beschreibung: | IX, 610 S. Ill., graph. Darst. |
| ISBN: | 1557388938 |
Internformat
MARC
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| 245 | 1 | 0 | |a The complete database marketer |b second-generation strategies and techniques for tapping the power of your customer database |c Arthur M. Hughes |
| 250 | |a Rev. ed. | ||
| 264 | 1 | |a Chicago u.a. |b Irwin |c 1996 | |
| 300 | |a IX, 610 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Databanken |2 gtt | |
| 650 | 7 | |a Gegevens |2 gtt | |
| 650 | 7 | |a Klantgerichtheid |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Database marketing | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Hughes, Arthur M. |
| author_facet | Hughes, Arthur M. |
| author_role | aut |
| author_sort | Hughes, Arthur M. |
| author_variant | a m h am amh |
| building | Verbundindex |
| bvnumber | BV010574698 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.126 |
| callnumber-search | HF5415.126 |
| callnumber-sort | HF 45415.126 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QK 650 |
| ctrlnum | (OCoLC)32665531 (DE-599)BVBBV010574698 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Rev. ed. |
| format | Book |
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| id | DE-604.BV010574698 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:55:17Z |
| institution | BVB |
| isbn | 1557388938 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007049404 |
| oclc_num | 32665531 |
| open_access_boolean | |
| owner | DE-739 |
| owner_facet | DE-739 |
| physical | IX, 610 S. Ill., graph. Darst. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Irwin |
| record_format | marc |
| spelling | Hughes, Arthur M. Verfasser aut The complete database marketer second-generation strategies and techniques for tapping the power of your customer database Arthur M. Hughes Rev. ed. Chicago u.a. Irwin 1996 IX, 610 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Databanken gtt Gegevens gtt Klantgerichtheid gtt Marketing gtt Database marketing Database-Marketing (DE-588)4263308-4 gnd rswk-swf Database-Marketing (DE-588)4263308-4 s DE-604 |
| spellingShingle | Hughes, Arthur M. The complete database marketer second-generation strategies and techniques for tapping the power of your customer database Databanken gtt Gegevens gtt Klantgerichtheid gtt Marketing gtt Database marketing Database-Marketing (DE-588)4263308-4 gnd |
| subject_GND | (DE-588)4263308-4 |
| title | The complete database marketer second-generation strategies and techniques for tapping the power of your customer database |
| title_auth | The complete database marketer second-generation strategies and techniques for tapping the power of your customer database |
| title_exact_search | The complete database marketer second-generation strategies and techniques for tapping the power of your customer database |
| title_full | The complete database marketer second-generation strategies and techniques for tapping the power of your customer database Arthur M. Hughes |
| title_fullStr | The complete database marketer second-generation strategies and techniques for tapping the power of your customer database Arthur M. Hughes |
| title_full_unstemmed | The complete database marketer second-generation strategies and techniques for tapping the power of your customer database Arthur M. Hughes |
| title_short | The complete database marketer |
| title_sort | the complete database marketer second generation strategies and techniques for tapping the power of your customer database |
| title_sub | second-generation strategies and techniques for tapping the power of your customer database |
| topic | Databanken gtt Gegevens gtt Klantgerichtheid gtt Marketing gtt Database marketing Database-Marketing (DE-588)4263308-4 gnd |
| topic_facet | Databanken Gegevens Klantgerichtheid Marketing Database marketing Database-Marketing |
| work_keys_str_mv | AT hughesarthurm thecompletedatabasemarketersecondgenerationstrategiesandtechniquesfortappingthepowerofyourcustomerdatabase |