Marketing and consumer research in the public interest:
How do personal crises affect consumption? How do companies decide the appropriate way to market to a minority group? To what extent does social responsibility impact marketing? Marketing and Consumer Research in the Public Interest summarizes and extends the research on these types of issues in mar...
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks u.a.
Sage
1996
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | How do personal crises affect consumption? How do companies decide the appropriate way to market to a minority group? To what extent does social responsibility impact marketing? Marketing and Consumer Research in the Public Interest summarizes and extends the research on these types of issues in marketing and consumer behavior. Researchers, scholars, and upper-level students in the areas of marketing, public relations, communications, ethics, healthcare, and public policy will find this volume a valuable resource. Professionals who want a better understanding of the issues that are currently being investigated by scholars in the marketing and consumer behavior fields will appreciate the insights this volume offers as well. |
| Beschreibung: | X, 230 S. graph. Darst. |
| ISBN: | 0803971907 0803971915 |
Internformat
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| 245 | 1 | 0 | |a Marketing and consumer research in the public interest |c Ronald Paul Hill, ed. |
| 264 | 1 | |a Thousand Oaks u.a. |b Sage |c 1996 | |
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| 520 | 3 | |a How do personal crises affect consumption? How do companies decide the appropriate way to market to a minority group? To what extent does social responsibility impact marketing? Marketing and Consumer Research in the Public Interest summarizes and extends the research on these types of issues in marketing and consumer behavior. Researchers, scholars, and upper-level students in the areas of marketing, public relations, communications, ethics, healthcare, and public policy will find this volume a valuable resource. Professionals who want a better understanding of the issues that are currently being investigated by scholars in the marketing and consumer behavior fields will appreciate the insights this volume offers as well. | |
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| 650 | 4 | |a Consommateurs - Éducation | |
| 650 | 7 | |a Consommateurs - Éducation |2 ram | |
| 650 | 7 | |a Intérêt général |2 ram | |
| 650 | 4 | |a Intérêt public | |
| 650 | 7 | |a Marketing - Aspect social |2 ram | |
| 650 | 4 | |a Marketing - Recherche - Aspect social | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Publicité - Aspect social | |
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| 650 | 4 | |a Marketing research -- Social aspects | |
| 650 | 4 | |a Advertising -- Social aspects | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Public interest | |
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Datensatz im Suchindex
| _version_ | 1804125041125752833 |
|---|---|
| adam_text | Contents
Introduction vii
Part I Introduction 1
Ronald Paul Hill
1. Uniting Critical Theory and Public Policy to
Create the Reflexively Defiant Consumer 3
Julie L. Ozanne and Jeff B. Murray
2. Exploring Simultaneous Oppressions: Toward the
Development of Consumer Research in the Interest
of Diverse Women 17
Julia Bristor and Eileen Fischer
Part II Introduction 31
Ronald Paul Hill
3. Professional, Personal, and Populär Culture
Perspectives on Addiction 33
Elizabeth C. Hirschman
4. Social Support for Decision Making During
Grief Due to Death 55
James W. Gentry and Cathy Goodwin
5. Marketing and the Poor 69
Linda F. Alwitt
Part III Introduction 87
Ronald Paul Hill
6. Social Criticisms of Target Marketing:
Process or Product? 89
Debra Jones Ringold
7. Materialism, Desire, and Discontent: Contributions of
Idealized Advertising Images and Social Comparison 109
Marsha L. Richins
8. Portrayais of African, Hispanic, and Asian Americans
in Magazine Advertising 133
Charles R. Taylor, Ju Yung Lee, and Barbara B. Stern
Part IV Introduction 151
Ronald Paul Hill
9. Alcohol Warning Label Effects: Socialization,
Addiction, and Public Policy Issues 153
J. Craig Andrews and Richard G. Netemeyer
10. Expanding the Perspective on Consumer
Product Safety 177
Jeffrey J. Stoltman and Fred W. Morgan
11. Using Marketing and Advertising Principles
to Encourage Pro Environmental Behaviors 197
L.J. Shrum, Tina M. Lowrey, and John A. McCarty
Index 217
About the Contributors 226
|
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| indexdate | 2024-07-09T17:55:15Z |
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| spelling | Marketing and consumer research in the public interest Ronald Paul Hill, ed. Thousand Oaks u.a. Sage 1996 X, 230 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier How do personal crises affect consumption? How do companies decide the appropriate way to market to a minority group? To what extent does social responsibility impact marketing? Marketing and Consumer Research in the Public Interest summarizes and extends the research on these types of issues in marketing and consumer behavior. Researchers, scholars, and upper-level students in the areas of marketing, public relations, communications, ethics, healthcare, and public policy will find this volume a valuable resource. Professionals who want a better understanding of the issues that are currently being investigated by scholars in the marketing and consumer behavior fields will appreciate the insights this volume offers as well. Advertenties gtt Consommateurs - Comportement Consommateurs - Préférences ram Consommateurs - Éducation Consommateurs - Éducation ram Intérêt général ram Intérêt public Marketing - Aspect social ram Marketing - Recherche - Aspect social Marketing gtt Publicité - Aspect social Publicité - Sociologie ram Sociale verantwoordelijkheid gtt Gesellschaft Marketing research -- Social aspects Advertising -- Social aspects Consumer behavior Public interest Consumer education Marktforschung (DE-588)4037630-8 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Verbraucherverhalten (DE-588)4062644-1 s Marktforschung (DE-588)4037630-8 s DE-604 Hill, Ronald Paul Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007047757&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing and consumer research in the public interest Advertenties gtt Consommateurs - Comportement Consommateurs - Préférences ram Consommateurs - Éducation Consommateurs - Éducation ram Intérêt général ram Intérêt public Marketing - Aspect social ram Marketing - Recherche - Aspect social Marketing gtt Publicité - Aspect social Publicité - Sociologie ram Sociale verantwoordelijkheid gtt Gesellschaft Marketing research -- Social aspects Advertising -- Social aspects Consumer behavior Public interest Consumer education Marktforschung (DE-588)4037630-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4062644-1 (DE-588)4143413-4 |
| title | Marketing and consumer research in the public interest |
| title_auth | Marketing and consumer research in the public interest |
| title_exact_search | Marketing and consumer research in the public interest |
| title_full | Marketing and consumer research in the public interest Ronald Paul Hill, ed. |
| title_fullStr | Marketing and consumer research in the public interest Ronald Paul Hill, ed. |
| title_full_unstemmed | Marketing and consumer research in the public interest Ronald Paul Hill, ed. |
| title_short | Marketing and consumer research in the public interest |
| title_sort | marketing and consumer research in the public interest |
| topic | Advertenties gtt Consommateurs - Comportement Consommateurs - Préférences ram Consommateurs - Éducation Consommateurs - Éducation ram Intérêt général ram Intérêt public Marketing - Aspect social ram Marketing - Recherche - Aspect social Marketing gtt Publicité - Aspect social Publicité - Sociologie ram Sociale verantwoordelijkheid gtt Gesellschaft Marketing research -- Social aspects Advertising -- Social aspects Consumer behavior Public interest Consumer education Marktforschung (DE-588)4037630-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Advertenties Consommateurs - Comportement Consommateurs - Préférences Consommateurs - Éducation Intérêt général Intérêt public Marketing - Aspect social Marketing - Recherche - Aspect social Marketing Publicité - Aspect social Publicité - Sociologie Sociale verantwoordelijkheid Gesellschaft Marketing research -- Social aspects Advertising -- Social aspects Consumer behavior Public interest Consumer education Marktforschung Verbraucherverhalten Aufsatzsammlung |
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