Marketing financial services:
This second edition of Marketing Financial Services, written by leading experts in the field, examines the increasing use of marketing techniques in the financial services industry. Within the practical business context of the changing, competitive climate, the book details the implications for mark...
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Butterworth-Heinemann
1995
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Zusammenfassung: | This second edition of Marketing Financial Services, written by leading experts in the field, examines the increasing use of marketing techniques in the financial services industry. Within the practical business context of the changing, competitive climate, the book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care. Several relevant case studies have also been added. Students on degree and postgraduate courses, including Chartered Institute of Bankers, will find this edited book combines principles, concepts and techniques with practice. |
| Beschreibung: | XI, 404 S. graph. Darst. |
| ISBN: | 0750622474 |
Internformat
MARC
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| 520 | 3 | |a This second edition of Marketing Financial Services, written by leading experts in the field, examines the increasing use of marketing techniques in the financial services industry. Within the practical business context of the changing, competitive climate, the book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care. Several relevant case studies have also been added. Students on degree and postgraduate courses, including Chartered Institute of Bankers, will find this edited book combines principles, concepts and techniques with practice. | |
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Datensatz im Suchindex
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| building | Verbundindex |
| bvnumber | BV010535023 |
| callnumber-first | H - Social Science |
| callnumber-label | HG186 |
| callnumber-raw | HG186.G7 |
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| callnumber-sort | HG 3186 G7 |
| callnumber-subject | HG - Finance |
| classification_rvk | QK 300 |
| ctrlnum | (OCoLC)34318439 (DE-599)BVBBV010535023 |
| dewey-full | 332.1/068/8 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 332 - Financial economics |
| dewey-raw | 332.1/068/8 |
| dewey-search | 332.1/068/8 |
| dewey-sort | 3332.1 268 18 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| geographic | Großbritannien |
| geographic_facet | Großbritannien |
| id | DE-604.BV010535023 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:54:39Z |
| institution | BVB |
| isbn | 0750622474 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007022339 |
| oclc_num | 34318439 |
| open_access_boolean | |
| owner | DE-703 DE-473 DE-BY-UBG DE-19 DE-BY-UBM |
| owner_facet | DE-703 DE-473 DE-BY-UBG DE-19 DE-BY-UBM |
| physical | XI, 404 S. graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| spelling | Marketing financial services ed. by Christine Ennew ... 2. ed. Oxford [u.a.] Butterworth-Heinemann 1995 XI, 404 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier This second edition of Marketing Financial Services, written by leading experts in the field, examines the increasing use of marketing techniques in the financial services industry. Within the practical business context of the changing, competitive climate, the book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care. Several relevant case studies have also been added. Students on degree and postgraduate courses, including Chartered Institute of Bankers, will find this edited book combines principles, concepts and techniques with practice. Dienstensector gtt Financiële instellingen gtt Marketing gtt Advertising Great Britain Bank marketing Great Britain Financial services industry Great Britain Marketing (DE-588)4037589-4 gnd rswk-swf Bank (DE-588)4004436-1 gnd rswk-swf Kreditinstitut (DE-588)4165579-5 gnd rswk-swf Finanzmarketing (DE-588)4426078-7 gnd rswk-swf Großbritannien Finanzmarketing (DE-588)4426078-7 s DE-604 Bank (DE-588)4004436-1 s Marketing (DE-588)4037589-4 s Kreditinstitut (DE-588)4165579-5 s 1\p DE-604 Ennew, Christine Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Marketing financial services Dienstensector gtt Financiële instellingen gtt Marketing gtt Advertising Great Britain Bank marketing Great Britain Financial services industry Great Britain Marketing (DE-588)4037589-4 gnd Bank (DE-588)4004436-1 gnd Kreditinstitut (DE-588)4165579-5 gnd Finanzmarketing (DE-588)4426078-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4004436-1 (DE-588)4165579-5 (DE-588)4426078-7 |
| title | Marketing financial services |
| title_auth | Marketing financial services |
| title_exact_search | Marketing financial services |
| title_full | Marketing financial services ed. by Christine Ennew ... |
| title_fullStr | Marketing financial services ed. by Christine Ennew ... |
| title_full_unstemmed | Marketing financial services ed. by Christine Ennew ... |
| title_short | Marketing financial services |
| title_sort | marketing financial services |
| topic | Dienstensector gtt Financiële instellingen gtt Marketing gtt Advertising Great Britain Bank marketing Great Britain Financial services industry Great Britain Marketing (DE-588)4037589-4 gnd Bank (DE-588)4004436-1 gnd Kreditinstitut (DE-588)4165579-5 gnd Finanzmarketing (DE-588)4426078-7 gnd |
| topic_facet | Dienstensector Financiële instellingen Marketing Advertising Great Britain Bank marketing Great Britain Financial services industry Great Britain Bank Kreditinstitut Finanzmarketing Großbritannien |
| work_keys_str_mv | AT ennewchristine marketingfinancialservices |