Time based competition and environmental marketing: an empirical investigation
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
1995
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 378 S. graph. Darst. |
Internformat
MARC
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| 245 | 1 | 0 | |a Time based competition and environmental marketing |b an empirical investigation |c vorgelegt von Jan-Paul ten Hoopen |
| 264 | 1 | |c 1995 | |
| 300 | |a XII, 378 S. |b graph. Darst. | ||
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Datensatz im Suchindex
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| adam_text | I
Contents
Acknowledgements VI
List of Abbreviations VII
List of Figures X
List of Tables XI
Part A. The Scope of the Investigation 1
Chapter 1: Introduction 3
Part B. Theoretical Framework: Towards a Dynamic Theory 19
Chapter 2: Current Business Environment for Environmental Marketing 21
Chapter 3: Linking Marketing Strategy and Environmental Management 48
Chapter 4: First Mover Advantages with Environmental Marketing 71
Chapter 5: Time Based Management in Environmental Marketing 113
Chapter 6: The Environmental Marketing Mix 142
Part C. Empirical Findings: The Secret of Green Success 185
Chapter 7: Empirical Framework 187
Chapter 8: The McDonald s Case: The Consumer Orientation 229
Chapter 9: The Procter Gamble Europe Case: The Competitive Orientation 265
Chapter 10: The Combined Shell/Mobil Europe Case: Certainty about the 299
Environmental Effects versus The Conservative Approach
Part D. Synthesis 331
Chapter 11: Review and Outlook 333
Literature 354
Appendix: List of expert interviews 370
n
Contents
Acknowledgements VI
List of Abbreviations VII
List of Figures X
List of Tables XI
Part A. The Scope of the Investigation 1
Chapter 1. Introduction 3
1.1. Field of Research 3
1.2. Problem Formulation and Leading Research Questions 4
1.3. State of the Literature and Practice 7
1.4. Objectives and Structure of the Study 10
1.5. Methodology of Research 15
Part B. Theoretical Framework: Towards a Dynamic Theory 19
Chapter 2. Current Business Environment for Environmental Marketing 21
2.1. Introduction 21
2.2. Politics: The Policy Life Cycle 23
2.3. Society: Sustainable Development 28
2.4. Market: The Environmental Behaviour Model 34
2.5. The Environmental Quality Time Cost Model 42
Chapter 3. Linking Marketing Strategy and Environmental Management 48
3.1. Introduction 48
3.2. A Brief History of Marketing 49
3.3. Marketing Strategy and Environmental Management 54
3.4. Definition of Environmental Marketing 59
3.5. Placing Environmental Marketing as a New Marketing Strategy 63
in
Contents
Chapter 4. First Mover Advantages with Environmental Marketing 71
4.1. Introduction 71
4.2. Short Case Studies 72
4.3. Potential Business Benefits and Cost of Green Marketing 89
4.4. First Mover Advantages with Environmental Marketing 101
Chapter 5. Time Based Management in Environmental Marketing 113
5.1. Introduction 113
5.2. Short Case Studies 114
5.3. Turbo Marketing 121
5.4. The 10 Step Approach as condition for accelerating green marketing 127
5.5. Acceleration of Environmental Marketing 135
Chapter 6: The Environmental Marketing Mix 142
6.1. Introduction 142
6.2. The Traditional Environmental Marketing Mix 143
6.3. The Boomerang Effect 157
6.4. Environmental Product Offerings 166
Part C. Empirical Findings: The Secret of Green Success 185
Chapter 7. Empirical Framework 187
7.1. Introduction 187
7.2. The Place of Environmental Marketing in Business Practice 188
7.3. Driving Factors and Four Types of Timing Concepts 194
7.4. First Mover Advantages in and Acceleration of Environmental Marketing 209
7.5. Two Dimensions of Green Success 215
7.6. Instructive Lessons from Recent Flops in Environmental Marketing 220
IV
Contents
Chapter 8. The McDonald s Case: The Consumer Orientation 229
8.1. Introduction 229
8.2. The Place of Environmental Marketing at McDonald s 232
8.3. Driving Factors and the Consumer Oriented Timing Concept 241
8.4. First Mover Advantages in and Acceleration of Environmental Marketing 246
at McDonald s
8.5. McDonald s and the Boomerang Effect The International Dimension 252
8.6. McDonald s: Green Success? 259
Chapter 9. The Procter Gamble Europe Case: The Competitive Orientation 265
9.1. Introduction 265
9.2. The Place of Environmental Marketing at Procter Gamble Europe 268
9.3. Driving Factors and the Competitor Orientated Timing Concept 280
9.4. First Mover Advantages in and Acceleration of Environmental Marketing 283
at Procter Gamble Europe
9.5. The Case of the European Detergents Market 288
9.6. Procter Gamble Europe: Green Success? 294
Chapter 10. The Combined Shell/Mobil Europe Case: Certainty 299
about Environmental Effects versus The Conservative Approach
10.1. Introduction 299
10.2. The Place of Environmental Marketing at Shell and Mobil Europe 302
10.3. Driving Factors, Certainty about Environmental Effects and 315
The Conservative Approach
10.4. First Mover Advantages in and Acceleration of Environmental Marketing 319
at Shell and Mobil Europe
10.5. Shell and Mobil Europe: Green Success? 325
V
Contents
Part D. Synthesis 331
Chapter 11: Review and Outlook 333
11.1. Introduction 333
11.2. Linking Timing Concepts and Strategic Environmental Positions 334
11.3. Summary and Conclusions 340
11.4. Implications for Further Research 350
Literature 354
Appendix: List of expert interviews 370
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| illustrated | Illustrated |
| indexdate | 2024-07-09T17:54:26Z |
| institution | BVB |
| language | English |
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| physical | XII, 378 S. graph. Darst. |
| publishDate | 1995 |
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| spelling | Hoopen, Jan-Paul ten Verfasser aut Time based competition and environmental marketing an empirical investigation vorgelegt von Jan-Paul ten Hoopen 1995 XII, 378 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier St. Gallen, Hochsch., Diss., 1995 Umweltbezogenes Management (DE-588)4201709-9 gnd rswk-swf Wettbewerb (DE-588)4065835-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Marketing (DE-588)4037589-4 s Umweltbezogenes Management (DE-588)4201709-9 s Wettbewerb (DE-588)4065835-1 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007013683&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hoopen, Jan-Paul ten Time based competition and environmental marketing an empirical investigation Umweltbezogenes Management (DE-588)4201709-9 gnd Wettbewerb (DE-588)4065835-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4201709-9 (DE-588)4065835-1 (DE-588)4037589-4 (DE-588)4113937-9 |
| title | Time based competition and environmental marketing an empirical investigation |
| title_auth | Time based competition and environmental marketing an empirical investigation |
| title_exact_search | Time based competition and environmental marketing an empirical investigation |
| title_full | Time based competition and environmental marketing an empirical investigation vorgelegt von Jan-Paul ten Hoopen |
| title_fullStr | Time based competition and environmental marketing an empirical investigation vorgelegt von Jan-Paul ten Hoopen |
| title_full_unstemmed | Time based competition and environmental marketing an empirical investigation vorgelegt von Jan-Paul ten Hoopen |
| title_short | Time based competition and environmental marketing |
| title_sort | time based competition and environmental marketing an empirical investigation |
| title_sub | an empirical investigation |
| topic | Umweltbezogenes Management (DE-588)4201709-9 gnd Wettbewerb (DE-588)4065835-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Umweltbezogenes Management Wettbewerb Marketing Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007013683&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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