Environmental marketing management: meeting the green challenge
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Pitman Publ.
1995
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 309 S. |
| ISBN: | 0273602799 |
Internformat
MARC
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| 100 | 1 | |a Peattie, Ken |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Environmental marketing management |b meeting the green challenge |c Ken Peattie |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London |b Pitman Publ. |c 1995 | |
| 300 | |a VIII, 309 S. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Milieuhygiëne |2 gtt | |
| 650 | 4 | |a Umwelt | |
| 650 | 4 | |a Umweltschutz | |
| 650 | 4 | |a Unternehmen | |
| 650 | 4 | |a Business enterprises |x Environmental aspects | |
| 650 | 4 | |a Environmental auditing | |
| 650 | 4 | |a Environmental protection | |
| 650 | 4 | |a Industrial management |x Environmental aspects | |
| 650 | 0 | 7 | |a Umweltbezogenes Management |0 (DE-588)4201709-9 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804124984671469568 |
|---|---|
| adam_text | CONTENTS
Preface vii
Acknowledgements x
Part One
AN INTRODUCTION TO ENVIRONMENTAL
MARKETING 1
1 It s a small world 3
Introduction the Earth, a planet in crisis? •
The evolution of the green challenge • What s
gone wrong and what s it got to do with
marketing? • Crisis, what crisis? • A turning
point • Reasons to be cheerful
2 The principles of environmental
marketing 24
Introduction • Green the new marketing
buzzword • What is environmental marketing? • H
The emergence of environmental marketing •
The fundamentals of environmental marketing •
The implications of environmental marketing •
The key elements of environmental marketing
3 The environmental marketing
context business, society and the
environment 40
Introduction • A complex and changing inter¬
relationship • Business in society • Society and
business in the environment • The physical
environment s impact on business and society •
Balancing the relationship by market forces or
command and control?
4 A new marketing environment 57
Introduction • The new microenvironment
same actors, different script? • Macroenviron
mental forces • Responding to the marketing
environment • The future for environmental
marketing • Case study: The hole in the sky
Part Two
ENVIRONMENTAL MARKETING: THE
STRATEGIC CHALLENGE 77
5 Green consumerism from
consumption to conservation 79
Introduction • Consumption • Defining green
consumption • The buying process • Post
purchase dissonance • Influences on purchase and
consumption decisions • Responding to the green
consumer • Consumerism • Case study: Low tech
medicine
6 The green challenge for marketing 97
Introduction • Challenging the marketing
philosophy • Challenging our assumptions about
marketing • The marketing concept satisfaction
guaranteed? • The credibility challenge • The
practical challenge • The future of the green
challenge for marketing • Case study: Cultural
Survival Enterprises
7 The greening of the organisation 115
Introduction • The corporate response • The
organisational dimensions of greening • Total
Quality Environmental Management • The
evolution of the green organisation • Marketing
within the green organisation • A new vision of
the organisation • Case study: Volvo s drive to
be green
8 Developing an environmental
marketing strategy 132
Introduction • Strategy and holism •
Appropriateness • Competitiveness • Effective
decision making • Implementation • Success
factors for environmental marketing planning •
Case study: Varta batteries green
power in action
9 Segmentation and positioning
within green markets 153
Introduction • The hunt for the green
consumer • Defining green market segments
• The role of environmental knowledge •
The role of attitudes towards the environment •
Segmenting green industrial markets •
Segmenting green markets mission
impossible? • Eco positioning • Branding
• Case study: McDonald s
Part Three
ENVIRONMENTAL MARKETING:
THE OPERATIONAL CHALLENGE 169
10 Less is more green products 171
Introduction • Perspectives on products •
Products, firms and the environment • Levels of
product • Categorising products • Product
characteristics • Green products • Product
performance • The product life cycle • Creating
green products • Case study: The Fiat
Cinquecento small is beautiful
11 Inside the black box processes
and policies 193
Introduction • The company as an holistic
system • The company as a physical system •
The company as a transformation system •
Greening the production system • Green
purchasing • Green processing • Waste
management • Safe technology • Case study:
Ecover
12 Opening the doors sustainable
communications 210
Introduction • The marketing communications
process • The communications mix • Towards
a sustainable communication process • The
green communications challenge • Marketing
communications strategies • Environmental
disclosure • Building a green corporate identity
and reputation • Case study: Norsk Hydro
13 Putting the message across green
promotions 230
Introduction • Green promotion objectives •
Funding green communications campaigns •
Targetting green promotions • Structuring
the message • Media choice • Informing and
educating consumers • Raising environmental
awareness • Managing green promotions •
Case study: Schering Agriculture s Green Science
14 Getting it there channels of
distribution 249
Introduction • The distribution process •
Developing a distribution strategy • Channel
choice • The role of retailers • From one way
to two way channels • Case study: Xerox
15 Green packaging unwrapped 262
Introduction • The role of packaging • Types
of packaging • Packaging materials • Concern
about packaging • Packaging and the consumer •
Packaging and health and safety • Green
packaging strategies • Political developments •
Recycling schemes and systems • Green
packaging design • Case study: Suchard s
Milka cow
16 The price of environmental
excellence 278
Introduction • Prices and the environment •
Perspectives on prices • Pricing and costs •
Pricing and supply • Pricing and demand •
Customer response to pricing • Socially
responsible pricing • Price and strategy •
Towards sustainable pricing • Epilogue which
price are we going to pay? • Final questions
References 292
Index 303
|
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| discipline | Wirtschaftswissenschaften Umwelt |
| edition | 1. publ. |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:54:21Z |
| institution | BVB |
| isbn | 0273602799 |
| language | English |
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| physical | VIII, 309 S. |
| publishDate | 1995 |
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| spelling | Peattie, Ken Verfasser aut Environmental marketing management meeting the green challenge Ken Peattie 1. publ. London Pitman Publ. 1995 VIII, 309 S. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Milieuhygiëne gtt Umwelt Umweltschutz Unternehmen Business enterprises Environmental aspects Environmental auditing Environmental protection Industrial management Environmental aspects Umweltbezogenes Management (DE-588)4201709-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Umweltbezogenes Management (DE-588)4201709-9 s Marketing (DE-588)4037589-4 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007010317&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Peattie, Ken Environmental marketing management meeting the green challenge Marketing gtt Milieuhygiëne gtt Umwelt Umweltschutz Unternehmen Business enterprises Environmental aspects Environmental auditing Environmental protection Industrial management Environmental aspects Umweltbezogenes Management (DE-588)4201709-9 gnd Marketing (DE-588)4037589-4 gnd |
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| title | Environmental marketing management meeting the green challenge |
| title_auth | Environmental marketing management meeting the green challenge |
| title_exact_search | Environmental marketing management meeting the green challenge |
| title_full | Environmental marketing management meeting the green challenge Ken Peattie |
| title_fullStr | Environmental marketing management meeting the green challenge Ken Peattie |
| title_full_unstemmed | Environmental marketing management meeting the green challenge Ken Peattie |
| title_short | Environmental marketing management |
| title_sort | environmental marketing management meeting the green challenge |
| title_sub | meeting the green challenge |
| topic | Marketing gtt Milieuhygiëne gtt Umwelt Umweltschutz Unternehmen Business enterprises Environmental aspects Environmental auditing Environmental protection Industrial management Environmental aspects Umweltbezogenes Management (DE-588)4201709-9 gnd Marketing (DE-588)4037589-4 gnd |
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