Strategic marketing management: text and cases
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cincinnati, Ohio
College Division, South-Western Publ. Co.
1994
|
| Schlagworte: | |
| Beschreibung: | XV, 404 S. graph. Darst. |
| ISBN: | 0538828234 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV010510656 | ||
| 003 | DE-604 | ||
| 005 | 19951205 | ||
| 007 | t | ||
| 008 | 951205s1994 d||| |||| 00||| eng d | ||
| 020 | |a 0538828234 |9 0-538-82823-4 | ||
| 035 | |a (OCoLC)28926968 | ||
| 035 | |a (DE-599)BVBBV010510656 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-473 | ||
| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.8/02 |2 20 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Ferrell, Odies C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing management |b text and cases |c O. C. Ferrell ; George H. Lucas, Jr. ; David Luck |
| 264 | 1 | |a Cincinnati, Ohio |b College Division, South-Western Publ. Co. |c 1994 | |
| 300 | |a XV, 404 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Strategisch management |2 gtt | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Lucas, George H. |e Verfasser |4 aut | |
| 700 | 1 | |a Luck, David J. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007005972 | ||
Datensatz im Suchindex
| _version_ | 1804124977447829504 |
|---|---|
| any_adam_object | |
| author | Ferrell, Odies C. Lucas, George H. Luck, David J. |
| author_facet | Ferrell, Odies C. Lucas, George H. Luck, David J. |
| author_role | aut aut aut |
| author_sort | Ferrell, Odies C. |
| author_variant | o c f oc ocf g h l gh ghl d j l dj djl |
| building | Verbundindex |
| bvnumber | BV010510656 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)28926968 (DE-599)BVBBV010510656 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01435nam a2200421 c 4500</leader><controlfield tag="001">BV010510656</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19951205 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">951205s1994 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0538828234</subfield><subfield code="9">0-538-82823-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)28926968</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV010510656</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/02</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Ferrell, Odies C.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategic marketing management</subfield><subfield code="b">text and cases</subfield><subfield code="c">O. C. Ferrell ; George H. Lucas, Jr. ; David Luck</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cincinnati, Ohio</subfield><subfield code="b">College Division, South-Western Publ. Co.</subfield><subfield code="c">1994</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XV, 404 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Strategisch management</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lucas, George H.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Luck, David J.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-007005972</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV010510656 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:54:14Z |
| institution | BVB |
| isbn | 0538828234 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007005972 |
| oclc_num | 28926968 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG |
| owner_facet | DE-473 DE-BY-UBG |
| physical | XV, 404 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | College Division, South-Western Publ. Co. |
| record_format | marc |
| spelling | Ferrell, Odies C. Verfasser aut Strategic marketing management text and cases O. C. Ferrell ; George H. Lucas, Jr. ; David Luck Cincinnati, Ohio College Division, South-Western Publ. Co. 1994 XV, 404 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Strategisch management gtt Marketing Management Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Lucas, George H. Verfasser aut Luck, David J. Verfasser aut |
| spellingShingle | Ferrell, Odies C. Lucas, George H. Luck, David J. Strategic marketing management text and cases Marketing gtt Strategisch management gtt Marketing Management Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Strategic marketing management text and cases |
| title_auth | Strategic marketing management text and cases |
| title_exact_search | Strategic marketing management text and cases |
| title_full | Strategic marketing management text and cases O. C. Ferrell ; George H. Lucas, Jr. ; David Luck |
| title_fullStr | Strategic marketing management text and cases O. C. Ferrell ; George H. Lucas, Jr. ; David Luck |
| title_full_unstemmed | Strategic marketing management text and cases O. C. Ferrell ; George H. Lucas, Jr. ; David Luck |
| title_short | Strategic marketing management |
| title_sort | strategic marketing management text and cases |
| title_sub | text and cases |
| topic | Marketing gtt Strategisch management gtt Marketing Management Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Strategisch management Marketing Management Strategisches Management Fallstudiensammlung |
| work_keys_str_mv | AT ferrellodiesc strategicmarketingmanagementtextandcases AT lucasgeorgeh strategicmarketingmanagementtextandcases AT luckdavidj strategicmarketingmanagementtextandcases |