APA (7th ed.) Citation

Quelch, J. A. (1994). Cases in advertising and promotion management (4. ed.). Irwin.

Chicago Style (17th ed.) Citation

Quelch, John A. Cases in Advertising and Promotion Management. 4. ed. Burr Ridge, Ill: Irwin, 1994.

MLA (9th ed.) Citation

Quelch, John A. Cases in Advertising and Promotion Management. 4. ed. Irwin, 1994.