Cases in advertising and promotion management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Burr Ridge, Ill.
Irwin
1994
|
| Ausgabe: | 4. ed. |
| Schriftenreihe: | The Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | XIII, 746 S. graph. Darst. |
| ISBN: | 0256122725 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV010509370 | ||
| 003 | DE-604 | ||
| 005 | 19951206 | ||
| 007 | t | ||
| 008 | 951204s1994 d||| |||| 00||| eng d | ||
| 020 | |a 0256122725 |9 0-256-12272-5 | ||
| 035 | |a (OCoLC)28337837 | ||
| 035 | |a (DE-599)BVBBV010509370 | ||
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| 041 | 0 | |a eng | |
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| 082 | 0 | |a 659.1 |2 20 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Quelch, John A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Cases in advertising and promotion management |c John A. Quelch ... |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Burr Ridge, Ill. |b Irwin |c 1994 | |
| 300 | |a XIII, 746 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Irwin series in marketing | |
| 650 | 4 | |a Advertising |v Case studies | |
| 650 | 4 | |a Sales promotion |v Case studies | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Sales-promotion |0 (DE-588)4076968-9 |2 gnd |9 rswk-swf |
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| 689 | 1 | |5 DE-604 | |
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| 689 | 2 | 1 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-007004874 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804124975775350784 |
|---|---|
| any_adam_object | |
| author | Quelch, John A. |
| author_facet | Quelch, John A. |
| author_role | aut |
| author_sort | Quelch, John A. |
| author_variant | j a q ja jaq |
| building | Verbundindex |
| bvnumber | BV010509370 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823. |
| callnumber-search | HF5823. |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)28337837 (DE-599)BVBBV010509370 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV010509370 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:54:12Z |
| institution | BVB |
| isbn | 0256122725 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007004874 |
| oclc_num | 28337837 |
| open_access_boolean | |
| owner | DE-859 DE-11 |
| owner_facet | DE-859 DE-11 |
| physical | XIII, 746 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Quelch, John A. Verfasser aut Cases in advertising and promotion management John A. Quelch ... 4. ed. Burr Ridge, Ill. Irwin 1994 XIII, 746 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Advertising Case studies Sales promotion Case studies Werbung (DE-588)4065541-6 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Werbung (DE-588)4065541-6 s DE-604 Sales-promotion (DE-588)4076968-9 s Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Quelch, John A. Cases in advertising and promotion management Advertising Case studies Sales promotion Case studies Werbung (DE-588)4065541-6 gnd Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd Sales-promotion (DE-588)4076968-9 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4031883-7 (DE-588)4037589-4 (DE-588)4076968-9 (DE-588)4522595-3 |
| title | Cases in advertising and promotion management |
| title_auth | Cases in advertising and promotion management |
| title_exact_search | Cases in advertising and promotion management |
| title_full | Cases in advertising and promotion management John A. Quelch ... |
| title_fullStr | Cases in advertising and promotion management John A. Quelch ... |
| title_full_unstemmed | Cases in advertising and promotion management John A. Quelch ... |
| title_short | Cases in advertising and promotion management |
| title_sort | cases in advertising and promotion management |
| topic | Advertising Case studies Sales promotion Case studies Werbung (DE-588)4065541-6 gnd Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd Sales-promotion (DE-588)4076968-9 gnd |
| topic_facet | Advertising Case studies Sales promotion Case studies Werbung Kommunikation Marketing Sales-promotion Fallstudiensammlung |
| work_keys_str_mv | AT quelchjohna casesinadvertisingandpromotionmanagement |