Product management:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago [u.a]
Irwin
1994
|
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Physical Description: | XXIII, 437 S. graph. Darst. |
| ISBN: | 0256116237 |
Staff View
MARC
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Record in the Search Index
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV010483280 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:53:17Z |
| institution | BVB |
| isbn | 0256116237 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006986231 |
| oclc_num | 633032421 |
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| owner | DE-384 DE-355 DE-BY-UBR |
| owner_facet | DE-384 DE-355 DE-BY-UBR |
| physical | XXIII, 437 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Lehmann, Donald R. Verfasser aut Product management Donald R. Lehmann ; Russell S. Winer Chicago [u.a] Irwin 1994 XXIII, 437 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Marketing (DE-588)4037589-4 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Produktpolitik (DE-588)4134655-5 gnd rswk-swf Produktmanagement (DE-588)4125960-9 s Marketing (DE-588)4037589-4 s DE-604 Produktpolitik (DE-588)4134655-5 s 1\p DE-604 Winer, Russell S. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lehmann, Donald R. Winer, Russell S. Product management Marketing (DE-588)4037589-4 gnd Produktmanagement (DE-588)4125960-9 gnd Produktpolitik (DE-588)4134655-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4125960-9 (DE-588)4134655-5 |
| title | Product management |
| title_auth | Product management |
| title_exact_search | Product management |
| title_full | Product management Donald R. Lehmann ; Russell S. Winer |
| title_fullStr | Product management Donald R. Lehmann ; Russell S. Winer |
| title_full_unstemmed | Product management Donald R. Lehmann ; Russell S. Winer |
| title_short | Product management |
| title_sort | product management |
| topic | Marketing (DE-588)4037589-4 gnd Produktmanagement (DE-588)4125960-9 gnd Produktpolitik (DE-588)4134655-5 gnd |
| topic_facet | Marketing Produktmanagement Produktpolitik |
| work_keys_str_mv | AT lehmanndonaldr productmanagement AT winerrussells productmanagement |