Brand power:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Basingstoke u.a.
MacMillan
1994
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | XVI, 255 S. Ill., graph. Darst. |
| ISBN: | 0333570138 |
Internformat
MARC
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|---|---|---|---|
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| 007 | t | ||
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| 245 | 1 | 0 | |a Brand power |c ed. by Paul Stobart |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Basingstoke u.a. |b MacMillan |c 1994 | |
| 300 | |a XVI, 255 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Entreprises - Image |2 ram | |
| 650 | 7 | |a Marques de commerce |2 ram | |
| 650 | 7 | |a Merken |2 gtt | |
| 650 | 7 | |a Produits de marque |2 ram | |
| 650 | 4 | |a Advertising |x Brand name products | |
| 650 | 4 | |a Brand name products |x Marketing | |
| 650 | 0 | 7 | |a Markenartikel |0 (DE-588)4037584-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
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| 689 | 1 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Stobart, Paul |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804124916744716288 |
|---|---|
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| building | Verbundindex |
| bvnumber | BV010482933 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)31171744 (DE-599)BVBBV010482933 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV010482933 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:53:16Z |
| institution | BVB |
| isbn | 0333570138 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006985939 |
| oclc_num | 31171744 |
| open_access_boolean | |
| owner | DE-384 |
| owner_facet | DE-384 |
| physical | XVI, 255 S. Ill., graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | MacMillan |
| record_format | marc |
| spelling | Brand power ed. by Paul Stobart 1. publ. Basingstoke u.a. MacMillan 1994 XVI, 255 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Entreprises - Image ram Marques de commerce ram Merken gtt Produits de marque ram Advertising Brand name products Brand name products Marketing Markenartikel (DE-588)4037584-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Markenartikel (DE-588)4037584-5 s Werbung (DE-588)4065541-6 s DE-604 Markenpolitik (DE-588)4144679-3 s Stobart, Paul Sonstige oth |
| spellingShingle | Brand power Entreprises - Image ram Marques de commerce ram Merken gtt Produits de marque ram Advertising Brand name products Brand name products Marketing Markenartikel (DE-588)4037584-5 gnd Werbung (DE-588)4065541-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4065541-6 (DE-588)4144679-3 (DE-588)4143413-4 |
| title | Brand power |
| title_auth | Brand power |
| title_exact_search | Brand power |
| title_full | Brand power ed. by Paul Stobart |
| title_fullStr | Brand power ed. by Paul Stobart |
| title_full_unstemmed | Brand power ed. by Paul Stobart |
| title_short | Brand power |
| title_sort | brand power |
| topic | Entreprises - Image ram Marques de commerce ram Merken gtt Produits de marque ram Advertising Brand name products Brand name products Marketing Markenartikel (DE-588)4037584-5 gnd Werbung (DE-588)4065541-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Entreprises - Image Marques de commerce Merken Produits de marque Advertising Brand name products Brand name products Marketing Markenartikel Werbung Markenpolitik Aufsatzsammlung |
| work_keys_str_mv | AT stobartpaul brandpower |