Competitive marketing: a strategic approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Routledge
1995
|
| Edition: | 3. ed. |
| Subjects: | |
| Physical Description: | XIII, 749 S. graph. Darst. |
| ISBN: | 0415127866 0415093171 |
Staff View
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Record in the Search Index
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| any_adam_object | |
| author | O'Shaughnessy, John |
| author_facet | O'Shaughnessy, John |
| author_role | aut |
| author_sort | O'Shaughnessy, John |
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| bvnumber | BV010478050 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13.O78 1995 |
| callnumber-search | HF5415.13.O78 1995 |
| callnumber-sort | HF 45415.13 O78 41995 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)31436772 (DE-599)BVBBV010478050 |
| dewey-full | 658.8 658.820 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 658.8 20 |
| dewey-search | 658.8 658.8 20 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| indexdate | 2024-07-09T17:53:10Z |
| institution | BVB |
| isbn | 0415127866 0415093171 |
| language | English |
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| physical | XIII, 749 S. graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
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| publisher | Routledge |
| record_format | marc |
| spelling | O'Shaughnessy, John Verfasser aut Competitive marketing a strategic approach John O'Shaughnessy 3. ed. London [u.a.] Routledge 1995 XIII, 749 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion ram Marketing gtt Marketing -- Management Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s DE-604 Strategisches Management (DE-588)4124261-0 s 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | O'Shaughnessy, John Competitive marketing a strategic approach Marketing - Gestion ram Marketing gtt Marketing -- Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4151278-9 |
| title | Competitive marketing a strategic approach |
| title_auth | Competitive marketing a strategic approach |
| title_exact_search | Competitive marketing a strategic approach |
| title_full | Competitive marketing a strategic approach John O'Shaughnessy |
| title_fullStr | Competitive marketing a strategic approach John O'Shaughnessy |
| title_full_unstemmed | Competitive marketing a strategic approach John O'Shaughnessy |
| title_short | Competitive marketing |
| title_sort | competitive marketing a strategic approach |
| title_sub | a strategic approach |
| topic | Marketing - Gestion ram Marketing gtt Marketing -- Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing - Gestion Marketing Marketing -- Management Strategisches Management Einführung |
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