Media-Werbung contra Verkaufsförderung: eine Analyse auf der Basis reiner Single-Source-Forschung = Why advertising is a more powerful and durable force than sales promotion
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Frankfurt am Main
Gesamtverb. Werbeagenturen
1994
|
| Schriftenreihe: | Erfolgsbeiträge der Mediawerbung
|
| Beschreibung: | 51 S. graph. Darst. |
Internformat
MARC
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| 001 | BV010452929 | ||
| 003 | DE-604 | ||
| 005 | 19990203 | ||
| 007 | t | ||
| 008 | 951027s1994 d||| |||| 00||| und d | ||
| 035 | |a (OCoLC)632744180 | ||
| 035 | |a (DE-599)BVBBV010452929 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | |a und | ||
| 049 | |a DE-M347 | ||
| 084 | |a QP 634 |0 (DE-625)141920: |2 rvk | ||
| 100 | 1 | |a Jones, John P. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Media-Werbung contra Verkaufsförderung |b eine Analyse auf der Basis reiner Single-Source-Forschung = Why advertising is a more powerful and durable force than sales promotion |c John Philip Jones |
| 246 | 1 | 1 | |a Why advertising is a more powerful and durable force than sales promotion |
| 264 | 1 | |a Frankfurt am Main |b Gesamtverb. Werbeagenturen |c 1994 | |
| 300 | |a 51 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Erfolgsbeiträge der Mediawerbung | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006965754 | ||
Datensatz im Suchindex
| _version_ | 1804124886213328896 |
|---|---|
| any_adam_object | |
| author | Jones, John P. |
| author_facet | Jones, John P. |
| author_role | aut |
| author_sort | Jones, John P. |
| author_variant | j p j jp jpj |
| building | Verbundindex |
| bvnumber | BV010452929 |
| classification_rvk | QP 634 |
| ctrlnum | (OCoLC)632744180 (DE-599)BVBBV010452929 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV010452929 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:52:47Z |
| institution | BVB |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006965754 |
| oclc_num | 632744180 |
| open_access_boolean | |
| owner | DE-M347 |
| owner_facet | DE-M347 |
| physical | 51 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Gesamtverb. Werbeagenturen |
| record_format | marc |
| series2 | Erfolgsbeiträge der Mediawerbung |
| spelling | Jones, John P. Verfasser aut Media-Werbung contra Verkaufsförderung eine Analyse auf der Basis reiner Single-Source-Forschung = Why advertising is a more powerful and durable force than sales promotion John Philip Jones Why advertising is a more powerful and durable force than sales promotion Frankfurt am Main Gesamtverb. Werbeagenturen 1994 51 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Erfolgsbeiträge der Mediawerbung |
| spellingShingle | Jones, John P. Media-Werbung contra Verkaufsförderung eine Analyse auf der Basis reiner Single-Source-Forschung = Why advertising is a more powerful and durable force than sales promotion |
| title | Media-Werbung contra Verkaufsförderung eine Analyse auf der Basis reiner Single-Source-Forschung = Why advertising is a more powerful and durable force than sales promotion |
| title_alt | Why advertising is a more powerful and durable force than sales promotion |
| title_auth | Media-Werbung contra Verkaufsförderung eine Analyse auf der Basis reiner Single-Source-Forschung = Why advertising is a more powerful and durable force than sales promotion |
| title_exact_search | Media-Werbung contra Verkaufsförderung eine Analyse auf der Basis reiner Single-Source-Forschung = Why advertising is a more powerful and durable force than sales promotion |
| title_full | Media-Werbung contra Verkaufsförderung eine Analyse auf der Basis reiner Single-Source-Forschung = Why advertising is a more powerful and durable force than sales promotion John Philip Jones |
| title_fullStr | Media-Werbung contra Verkaufsförderung eine Analyse auf der Basis reiner Single-Source-Forschung = Why advertising is a more powerful and durable force than sales promotion John Philip Jones |
| title_full_unstemmed | Media-Werbung contra Verkaufsförderung eine Analyse auf der Basis reiner Single-Source-Forschung = Why advertising is a more powerful and durable force than sales promotion John Philip Jones |
| title_short | Media-Werbung contra Verkaufsförderung |
| title_sort | media werbung contra verkaufsforderung eine analyse auf der basis reiner single source forschung why advertising is a more powerful and durable force than sales promotion |
| title_sub | eine Analyse auf der Basis reiner Single-Source-Forschung = Why advertising is a more powerful and durable force than sales promotion |
| work_keys_str_mv | AT jonesjohnp mediawerbungcontraverkaufsforderungeineanalyseaufderbasisreinersinglesourceforschungwhyadvertisingisamorepowerfulanddurableforcethansalespromotion AT jonesjohnp whyadvertisingisamorepowerfulanddurableforcethansalespromotion |