Essentials of mass communication theory:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks [u.a.]
Sage
1995
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 208 S. Ill. |
| ISBN: | 080397356X 0803973578 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
Acknowledgments ix
1. Making Sense of Mass Communication 1
Some Scenarios 2
Focal Points in Mass Communication 4
Defining Our Terms: Mass 7
Individualism and the Mass Media 8
Defining Our Terms: Communication 10
Levels of Communication 11
Lasswell s Communication Model 12
Gerbner s Model of Communication 14
Jakobson s Model of the Communication Process 14
The Osgood Schramm Circular Model 16
The Sapir Whorf Hypothesis and Its Implications
for Media Study 17
The Play Theory of Mass Communication 19
A Note on Controversies 20
Are Media Effects Weak or Powerful? 22
Scholarly Disputes in the Study of Mass
Communication 23
A Note on Terms and Definitions 23
Summary 25
2. The Artwork (or Text) 27
Rashomon: A Synopsis 28
The Rashomon Phenomenon 30
Analyzing and Interpreting Texts 31
A Semiotic Interpretation of Rashomon 33
A Psychoanalytic Interpretation of Rashomon 35
A Marxist Interpretation of Rashomon 35
A Feminist Interpretation of Rashomon 36
A Sociological Interpretation of Rashomon 37
An Ethical Interpretation of Rashomon 38
A Myth/Ritual/Symbol Interpretation of Rashomon 39
An Aesthetic Interpretation of Rashomon 40
A Theoretical Matter: The Functions of Texts 41
Defining Texts 44
Understanding Genres 45
Content Analysis 48
Summary 51
3. Media 53
Transportation, Responsive Chord, and Ritual
Theories of Media 54
McLuhan s Theory: The Medium Is the Message 56
McLuhan s Theory of Hot and Cool Media 58
Media Effects 60
Ownership of the Mass Media 74
The Problem of Violence 77
The Neglected Matter of Media Aesthetics 80
Summary 84
4. The Audience 87
Masses Versus Publics 88
Cultures and Subcultures in the United States 89
Erik Erikson, Life Cycles, and Station Preferences 90
A Hypothesis on Taste in Music 93
A Hypothesis on Heavy Television Use and
Addiction 93
Aaron Wildavsky s Theory of Political Cultures 95
Uses and Gratifications 99
Functional Analysis 102
The Problem of Aberrant Decoding 105
The Media and Attitudes 107
Socioeconomic Aspects of Decoding 108
Durkheim on Collective Representations 109
Reception Theory 110
Audience Segmentation by Marketers 111
Summary 114
5. America/Society 117
Four Systems of Mass Communication 118
Those Who Pay the Piper Call the Tune 120
Some Social Functions of Mass Communication 121
A Note on Dysfunctions and Latent Functions 125
Some Criticisms of Mass Media and Mass
Communication 125
Emancipatory and Domination Theories of the
Media 131
Resistance: Emancipatory Uses of Mass
Communication 131
Humor and Resistance: A Case Study 133
Administrative Versus Critical Research in Mass
Communication 136
Postmodernism and Mass Communication 139
Summary 142
6. The Artist 145
Kinds of Artists 146
The Artist as Encoder 147
Writers and Audiences 148
Not All Texts in the Elite Arts Are Masterpieces 150
The Medium Shapes the Message 151
On the Social Functions of Art 151
New Technologies and New Media 152
The Irony of the Artist s Image 153
Writing for the Mass Media 154
The Problem of Intention 155
The Psychology of Creation: A Freudian Perspective 157
Auteur Theory 159
Kurosawa as an Auteur 162
Summary 164
Appendix
Combinations: Questions for Discussion
and Research 165
Glossary 170
Suggested Further Reading 182
References 192
Name Index 197
Subject Index 200
About the Author 207
|
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| id | DE-604.BV010450651 |
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| indexdate | 2024-07-09T17:52:44Z |
| institution | BVB |
| isbn | 080397356X 0803973578 |
| language | English |
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| spelling | Berger, Arthur Asa 1933- Verfasser (DE-588)120093448 aut Essentials of mass communication theory Arthur Asa Berger Thousand Oaks [u.a.] Sage 1995 X, 208 S. Ill. txt rdacontent n rdamedia nc rdacarrier Communicatietheorie gtt Massacommunicatie gtt Médias - Philosophie Médias - États-Unis Massenmedien Philosophie Mass media Philosophy Mass media United States Massenkommunikation (DE-588)4037875-5 gnd rswk-swf Theorie (DE-588)4059787-8 gnd rswk-swf USA Massenkommunikation (DE-588)4037875-5 s Theorie (DE-588)4059787-8 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006963822&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Berger, Arthur Asa 1933- Essentials of mass communication theory Communicatietheorie gtt Massacommunicatie gtt Médias - Philosophie Médias - États-Unis Massenmedien Philosophie Mass media Philosophy Mass media United States Massenkommunikation (DE-588)4037875-5 gnd Theorie (DE-588)4059787-8 gnd |
| subject_GND | (DE-588)4037875-5 (DE-588)4059787-8 |
| title | Essentials of mass communication theory |
| title_auth | Essentials of mass communication theory |
| title_exact_search | Essentials of mass communication theory |
| title_full | Essentials of mass communication theory Arthur Asa Berger |
| title_fullStr | Essentials of mass communication theory Arthur Asa Berger |
| title_full_unstemmed | Essentials of mass communication theory Arthur Asa Berger |
| title_short | Essentials of mass communication theory |
| title_sort | essentials of mass communication theory |
| topic | Communicatietheorie gtt Massacommunicatie gtt Médias - Philosophie Médias - États-Unis Massenmedien Philosophie Mass media Philosophy Mass media United States Massenkommunikation (DE-588)4037875-5 gnd Theorie (DE-588)4059787-8 gnd |
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