Manager's guide to excellence in public relations and communication management:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mahwah, NJ [u.a.]
Erlbaum
1995
|
| Schriftenreihe: | LEA's communication series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 258 S. graph. Darst. |
| ISBN: | 080581809X 0805818103 |
Internformat
MARC
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| 100 | 1 | |a Dozier, David M. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Manager's guide to excellence in public relations and communication management |c David M. Dozier with Larissa A. Grunig, James E. Grunig |
| 264 | 1 | |a Mahwah, NJ [u.a.] |b Erlbaum |c 1995 | |
| 300 | |a XII, 258 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a LEA's communication series | |
| 650 | 4 | |a Communication en gestion | |
| 650 | 7 | |a Public relations |2 gtt | |
| 650 | 4 | |a Relations publiques | |
| 650 | 4 | |a Communication in management | |
| 650 | 4 | |a Public relations | |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-006903313 | |
Datensatz im Suchindex
| _version_ | 1826944501513453568 |
|---|---|
| adam_text |
Contents
Preface vii
Acknowledgments xi
1 What is Communication Excellence? 1
PART I: COMMUNICATOR KNOWLEDGE BASE
2 Knowing How to Manage Strategically 23
3 Knowing Two Way Communication Practices 39
4 Knowing Traditional Communicator Skills 53
5 Build Your Knowledge Base 63
PART H: SHARED EXPECTATIONS ABOUT COMMUNICATION
6 The Power of the Communication Department 75
7 Shared Expectations of Communication 89
V
Vi CONTENTS
8 Building Linkages to the Dominant Coalition 107
9 What CEOs Should Do About Excellence 121
PART HI: THE CHARACTER OF ORGANIZATIONS
10 Participation and Authority in the Culture of Organizations 135
11 Empowering Women and Culturally Diverse Employees 149
12 The Global Qualities of Excellence 163
13 Changing the Character of Organizations 183
PART IV: PUTTING EXCELLENCE TO WORK
14 Origins of Communication Programs 195
15 Using Traditional and Advanced Practices 207
16 Communication Excellence Makes a Difference 217
Appendix: How the Excellence Study Was Conducted 237
Author Index 251
Subject Index 253 |
| any_adam_object | 1 |
| author | Dozier, David M. Grunig, Larissa A. Grunig, James E. 1942- |
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| author_facet | Dozier, David M. Grunig, Larissa A. Grunig, James E. 1942- |
| author_role | aut aut aut |
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| building | Verbundindex |
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| callnumber-first | H - Social Science |
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| ctrlnum | (OCoLC)32051153 (DE-599)BVBBV010369292 |
| dewey-full | 659.2 658.45 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations 658 - General management |
| dewey-raw | 659.2 658.45 |
| dewey-search | 659.2 658.45 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV010369292 |
| illustrated | Illustrated |
| indexdate | 2025-03-18T15:00:48Z |
| institution | BVB |
| isbn | 080581809X 0805818103 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006903313 |
| oclc_num | 32051153 |
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| physical | XII, 258 S. graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Erlbaum |
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| series2 | LEA's communication series |
| spelling | Dozier, David M. Verfasser aut Manager's guide to excellence in public relations and communication management David M. Dozier with Larissa A. Grunig, James E. Grunig Mahwah, NJ [u.a.] Erlbaum 1995 XII, 258 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier LEA's communication series Communication en gestion Public relations gtt Relations publiques Communication in management Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Kommunikation (DE-588)4031883-7 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Grunig, Larissa A. Verfasser aut Grunig, James E. 1942- Verfasser (DE-588)170409236 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006903313&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Dozier, David M. Grunig, Larissa A. Grunig, James E. 1942- Manager's guide to excellence in public relations and communication management Communication en gestion Public relations gtt Relations publiques Communication in management Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4061963-1 (DE-588)4031883-7 |
| title | Manager's guide to excellence in public relations and communication management |
| title_auth | Manager's guide to excellence in public relations and communication management |
| title_exact_search | Manager's guide to excellence in public relations and communication management |
| title_full | Manager's guide to excellence in public relations and communication management David M. Dozier with Larissa A. Grunig, James E. Grunig |
| title_fullStr | Manager's guide to excellence in public relations and communication management David M. Dozier with Larissa A. Grunig, James E. Grunig |
| title_full_unstemmed | Manager's guide to excellence in public relations and communication management David M. Dozier with Larissa A. Grunig, James E. Grunig |
| title_short | Manager's guide to excellence in public relations and communication management |
| title_sort | manager s guide to excellence in public relations and communication management |
| topic | Communication en gestion Public relations gtt Relations publiques Communication in management Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Communication en gestion Public relations Relations publiques Communication in management Öffentlichkeitsarbeit Unternehmen Kommunikation |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006903313&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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