Marketing communications: frameworks, theories and applications
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; Munich [u.a.]
Prentice Hall
1995
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| Edition: | 1. publ. |
| Subjects: | |
| Physical Description: | XIX, 515 S. graph. Darst. |
| ISBN: | 0131509624 |
Staff View
MARC
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| 245 | 1 | 0 | |a Marketing communications |b frameworks, theories and applications |c Chris Fill |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London ; Munich [u.a.] |b Prentice Hall |c 1995 | |
| 300 | |a XIX, 515 S. |b graph. Darst. | ||
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV010344873 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T07:38:10Z |
| institution | BVB |
| isbn | 0131509624 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006885847 |
| oclc_num | 832209723 |
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| owner_facet | DE-384 DE-473 DE-BY-UBG DE-11 DE-188 |
| physical | XIX, 515 S. graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
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| publisher | Prentice Hall |
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| spelling | Fill, Chris 1953- Verfasser (DE-588)17306549X aut Marketing communications frameworks, theories and applications Chris Fill 1. publ. London ; Munich [u.a.] Prentice Hall 1995 XIX, 515 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Communicatie gtt Marketing gtt Kommunikation Communication in marketing Marketing channels Sales promotion Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikationsmodell (DE-588)4140666-7 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 Unternehmen (DE-588)4061963-1 s Kommunikationsstrategie (DE-588)4201794-4 s Kommunikationsmodell (DE-588)4140666-7 s DE-188 Marktkommunikation (DE-588)4131075-5 s |
| spellingShingle | Fill, Chris 1953- Marketing communications frameworks, theories and applications Communicatie gtt Marketing gtt Kommunikation Communication in marketing Marketing channels Sales promotion Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikationsmodell (DE-588)4140666-7 gnd Kommunikation (DE-588)4031883-7 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| subject_GND | (DE-588)4201794-4 (DE-588)4037589-4 (DE-588)4061963-1 (DE-588)4140666-7 (DE-588)4031883-7 (DE-588)4131075-5 |
| title | Marketing communications frameworks, theories and applications |
| title_auth | Marketing communications frameworks, theories and applications |
| title_exact_search | Marketing communications frameworks, theories and applications |
| title_full | Marketing communications frameworks, theories and applications Chris Fill |
| title_fullStr | Marketing communications frameworks, theories and applications Chris Fill |
| title_full_unstemmed | Marketing communications frameworks, theories and applications Chris Fill |
| title_short | Marketing communications |
| title_sort | marketing communications frameworks theories and applications |
| title_sub | frameworks, theories and applications |
| topic | Communicatie gtt Marketing gtt Kommunikation Communication in marketing Marketing channels Sales promotion Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikationsmodell (DE-588)4140666-7 gnd Kommunikation (DE-588)4031883-7 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| topic_facet | Communicatie Marketing Kommunikation Communication in marketing Marketing channels Sales promotion Kommunikationsstrategie Unternehmen Kommunikationsmodell Marktkommunikation |
| work_keys_str_mv | AT fillchris marketingcommunicationsframeworkstheoriesandapplications |