Marketing communications: frameworks, theories and applications
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; Munich [u.a.]
Prentice Hall
1995
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | XIX, 515 S. graph. Darst. |
| ISBN: | 0131509624 |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 20170221 | ||
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| 008 | 950818s1995 d||| |||| 00||| eng d | ||
| 020 | |a 0131509624 |9 0-13-150962-4 | ||
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| 100 | 1 | |a Fill, Chris |d 1953- |e Verfasser |0 (DE-588)17306549X |4 aut | |
| 245 | 1 | 0 | |a Marketing communications |b frameworks, theories and applications |c Chris Fill |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London ; Munich [u.a.] |b Prentice Hall |c 1995 | |
| 300 | |a XIX, 515 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Communicatie |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Kommunikation | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Marketing channels | |
| 650 | 4 | |a Sales promotion | |
| 650 | 0 | 7 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikationsmodell |0 (DE-588)4140666-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktkommunikation |0 (DE-588)4131075-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
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| 689 | 2 | 1 | |a Marktkommunikation |0 (DE-588)4131075-5 |D s |
| 689 | 2 | |5 DE-188 | |
Datensatz im Suchindex
| _version_ | 1805082785001504768 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Fill, Chris 1953- |
| author_GND | (DE-588)17306549X |
| author_facet | Fill, Chris 1953- |
| author_role | aut |
| author_sort | Fill, Chris 1953- |
| author_variant | c f cf |
| building | Verbundindex |
| bvnumber | BV010344873 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 620 |
| ctrlnum | (OCoLC)832209723 (DE-599)BVBBV010344873 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV010344873 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T07:38:10Z |
| institution | BVB |
| isbn | 0131509624 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006885847 |
| oclc_num | 832209723 |
| open_access_boolean | |
| owner | DE-384 DE-473 DE-BY-UBG DE-11 DE-188 |
| owner_facet | DE-384 DE-473 DE-BY-UBG DE-11 DE-188 |
| physical | XIX, 515 S. graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Fill, Chris 1953- Verfasser (DE-588)17306549X aut Marketing communications frameworks, theories and applications Chris Fill 1. publ. London ; Munich [u.a.] Prentice Hall 1995 XIX, 515 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Communicatie gtt Marketing gtt Kommunikation Communication in marketing Marketing channels Sales promotion Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikationsmodell (DE-588)4140666-7 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 Unternehmen (DE-588)4061963-1 s Kommunikationsstrategie (DE-588)4201794-4 s Kommunikationsmodell (DE-588)4140666-7 s DE-188 Marktkommunikation (DE-588)4131075-5 s |
| spellingShingle | Fill, Chris 1953- Marketing communications frameworks, theories and applications Communicatie gtt Marketing gtt Kommunikation Communication in marketing Marketing channels Sales promotion Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikationsmodell (DE-588)4140666-7 gnd Kommunikation (DE-588)4031883-7 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| subject_GND | (DE-588)4201794-4 (DE-588)4037589-4 (DE-588)4061963-1 (DE-588)4140666-7 (DE-588)4031883-7 (DE-588)4131075-5 |
| title | Marketing communications frameworks, theories and applications |
| title_auth | Marketing communications frameworks, theories and applications |
| title_exact_search | Marketing communications frameworks, theories and applications |
| title_full | Marketing communications frameworks, theories and applications Chris Fill |
| title_fullStr | Marketing communications frameworks, theories and applications Chris Fill |
| title_full_unstemmed | Marketing communications frameworks, theories and applications Chris Fill |
| title_short | Marketing communications |
| title_sort | marketing communications frameworks theories and applications |
| title_sub | frameworks, theories and applications |
| topic | Communicatie gtt Marketing gtt Kommunikation Communication in marketing Marketing channels Sales promotion Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikationsmodell (DE-588)4140666-7 gnd Kommunikation (DE-588)4031883-7 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| topic_facet | Communicatie Marketing Kommunikation Communication in marketing Marketing channels Sales promotion Kommunikationsstrategie Unternehmen Kommunikationsmodell Marktkommunikation |
| work_keys_str_mv | AT fillchris marketingcommunicationsframeworkstheoriesandapplications |